Macy Williams

Experience

• 

  The Benicia Herald

  Jun 2009 - Jul 2010

  Write a monthly column about life as a student for local city newspaper. - Report and write over 15 articles including human interest stories, local news, and profiles. - Observe and contribute to the composition of a daily newspaper.

  • Columnist

    Sept 2009 - Jul 2010

  • Intern

    Jun 2009 - Aug 2009
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  California Home + Design Magazine

  Jan 2011 - Apr 2011

  Editorial Intern

  - Pitch, write and build blogs for Californiahomedesign.com.- Write trend, editorial and Kitchen + Bath Awards pieces for California Home + Design magazine.- Fact check articles for print edition.- Contact designers, artists and homeowners for stories and interviews.

• 

  California Home + Design Magazine

  Dec 2012 - Jun 2013

  Editorial Assistant

  - Pitch, write and build blogs/galleries for Californiahomedesign.com.- Write editorial and trend pieces for California Home + Design magazine.- Fact check articles for print edition.- Compile resources for featured articles.- Contact designers, artists and homeowners for stories and interviews.

• 

  Xpress magazine

  Aug 2013 - May 2014

  xpressmagazine.org In charge of designing the print edition of San Francisco State University's student-run magazine.

  • Editor-in-Chief

    Jan 2014 - May 2014

  • Art Director

    Aug 2013 - Dec 2013
• 

  Fluent Grp

  Sept 2013 - Nov 2013

  Public Relations Intern

  In charge of promoting Macy's department store on San Francisco State University's campus. Tasks include planning and putting on a clothing drive, catwalk competition and scavenger hunt. Acquired skills in public relations, brand representation and social media promotion.

• 

  POPSUGAR

  May 2014 - Sept 2018

  Fulfilling all of the shopping needs and wants of the POPSUGAR audience with content for Fashion, Beauty, Tech, Home, Fitness, Moms, and Gifts.Overseeing the editorial voice and content creation for the POPSUGAR Must Have subscription box. http://www.popsugar.com/author/macy-williams I work with the editorial team at Popsugar.com.

  • Editor of Shop and Must Have

    May 2017 - Sept 2018

  • Assistant Editor

    Dec 2015 - May 2017

  • Editorial Assistant, Living

    Aug 2014 - Nov 2015

  • Editorial Intern

    May 2014 - Aug 2014
• 

  Group Nine Media

  Sept 2018 - Jun 2020

  Senior Editor of Shop, POPSUGAR

  Managed the Shop team's five assistant editors. Curated the best of fashion, beauty, fitness, and home products that readers should know about.

• 

  Vox Media

  Jun 2020 - Jul 2022

  Content Director, Commerce, POPSUGAR

  Headed the Shop department of women’s lifestyle brand POPSUGAR by creating a department vision, managing a team of editors, and producing shareable content. Ran the affiliate revenue program, leading to the highest revenue earnings for 6 consecutive years. Developed innovative franchises for fashion, home, and beauty verticals.

• 

  Yahoo

  Jul 2022 - Jul 2023

  Editorial Manager, Commerce Programming

  Curated and copy-edited timely commerce-driven content on Yahoo's front page (700 million monthly visitors) across all categories including tech, home, fashion, beauty, and entertainment. Additionally owned the content curation of Yahoo!- owned media brands AOL, In the Know, and Engadget.

• 

  Birdies

  Jul 2023 - Apr 2024

  Senior Manager, Editorial and Content

  Lead the content and copy marketing department for DTC women’s shoe brand, Birdies. Creative direct, copywrite, and produce assets for site, ads, email, and social. Manages SEO optimization and cross-functional creative production.

• 

  Walmart

  Apr 2024 - now

  Senior Manager, Creative Copy

  Managing the copywriting teams for Food & Consumables and Health & Wellness for Walmart’s creative marketing department.