Yvis Fu

Experience

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  Qunar.com

  Jun 2015 - Apr 2016

  Assistant Product Manager

  • Examined user profiles and behavioral data to categorize their preferences regarding various tickets, subsequently tailoring marketing strategies for distinct user groups.• Monitored user interactions within the app and enhanced functionality based on user feedback and questionnaire responses.• Conducted training sessions for new interns and coordinated routine cross-sector meetings.

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  Jianpu Technology

  Jul 2016 - Jul 2019

  Product Strategy Manager

  • Designed a tag system based on user behaviour and geographic information that automatically clustered users for different product strategies and risk model feeds. This resulted in an annual profit increase of 20 million CNY• Optimised the recall system to simulate lending behaviour through quantitative analysis and A/B testing. This led to a 5% increase in reloan user conversion rates and a 2% increase in new user conversion rates• Maximised ROI by evaluating risk model performance, adjusting weighted features in the XGBoost model, and refining lending strategies. These adjustments consistently enhanced product margins Show less

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  China Telecom Europe

  Dec 2020 - Aug 2022

  Lead Business Data Analyst

  • Established a 100% traceable oversight system to improve order flowability among all sale stages and monitor pipeline more effectively, defined 5 sale stages and operated within the sales team regarding sales action. Optimised the existing business model with current marketing tendencies, providing insights on targeting key clients and product setup• Developed sales forecast model in time series to guide regional and national sales targets, manage the gap within 4% and set up national, regional and team KPIs• Improved existing sales metrics for sufficient and faster product delivery, and optimised key features like lead time, and nodes for renewal orders. Boosted the flow of 8% renewal orders Show less

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  Alvarez & Marsal

  Aug 2022 - now

  Consultant