
Heather Frahm
AVP Commercial Lending Financial Institutions Group

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About me
Entrepreneur and business woman
Education

Boston College - Wallace E. Carroll Graduate School of Management
1992 - 1994MBA Finance
London Business School
2012 - 2012
Hartwick College
1986 - 1990BA Economics
Experience

BankBoston
Jan 1994 - Jan 1998AVP Commercial Lending Financial Institutions Group
Catalyst, a leading search marketing partner to premier Fortune 500 clients
Feb 1998 - Dec 2013President and Co-FounderCatalyst, created in 1998, remains a pioneer in the digital marketing industry. As a co-founder, I was instrumental in my abilities to translate the use of technology to business value for our clients, including P&G and Novartis. Catalyst was acquired by WPP as a leading Search Innovator for the organization. Catalyst services Fortune 500 clients enabling them to reach target audiences in complex landscapes. Catalyst leverages its close partnership with fellow WPP & GroupM agencies including MediaCom, Mindshare, and Wavemaker (Maxus and MEC) to deliver integrated digital marketing solutions with world class results. Show less

WebTribes Inc.
Jan 2006 - Jun 2013Board Member
BioDigital Systems
Jan 2006 - Jun 2010Board Member
Young Presidents' Organization
Jan 2011 - Jul 2016Member Board of TrusteesElected Incoming Chapter Chairperson 2016.2017Education Officer 2015.2016Associate Education Officer 2014.2015Treasurer 2013-2014

Westminster School
Jan 2012 - Jun 2020Member Board of Trustees
Harvard Business School
Sept 2012 - Jun 2016Business MentorMentor at the Rock Center for Entrepreneurship

MrYScribe Pty Ltd - Hand drawn video creators
Jan 2017 - nowAdvisor
Springfield Food Co-op
Jan 2018 - Jan 2019Member Board of Trustees
Benchmark Senior Living
Jan 2019 - May 2021Chief Marketing Officer and Executive Vice PresidentLed business units’ Sales, Marketing, Research, Communications, Customer Experience and IT.Additionally, a key contributor to the company’s growing innovation strategy.

Mutual Capital Analytics
Jan 2022 - Dec 2023Advisor
Black River Innovation Campus
May 2022 - nowMember Board of TrusteesThe Black River Innovation Campus (BRIC) is a 501(c)(3) non-profit designed to accelerate digital and tech-enabled entrepreneurship and energize rural digital economies. BRIC provides entrepreneurship and digital skilling curricula. BRIC also provides physical office space, on-site multimedia and technology laboratory resources. BRIC is creating a growing tech community with access to future-ready 10G fiber internet speeds, the fastest in the nation, in Springfield, Vermont.

Young Presidents Organization Patriot
Oct 2023 - nowMember Board of TrusteesElected Incoming Education Chair

The Town of Springfield, Vermont
Dec 2023 - nowSelect Board Member"The selectboard is at the center of Vermont’s local government. It is the body that has general supervision and control over the affairs of the town. The selectboard performs three functions: legislative (enacts local ordinances, regulations and policies); administrative (prepares and presents the budget, oversees all town expenditures, supervises personnel and controls town buildings and property); and quasi-judicial (determines private rights in such areas as laying out, discontinuing and reclassifyinghighways and hearing appeals as the local board of health and as the local liquor control commission)." Show less

Springfield Hospital
Jan 2024 - nowMember Board of Trustees
Licenses & Certifications

Generative AI for Business
Cornell UniversityJun 2024
Marketing Strategy
Cornell UniversityJun 2023
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