Cinthya Flores

Experience

• 

  Ipsos

  Sept 2006 - Aug 2007

  Marketing Research Specialist

  • Development of questionnaires• Data analysis and final reports• Presentation to final client

• 

  Nissan Mexicana S.A de C.V

  Aug 2007 - Jan 2013

  • Developed successful marketing strategies and business plans for Juke, a niche vehicle, and the creation of X-Trail Blue Edition, a total market success.• From upstream (product launch milestones) to downstream daily MKTG execution.• From up-stream (product launch milestones) to down-stream daily MKTG execution • Re-introduced the Inifiniti brand to the Mexican market. • Drove Nissan Mexico to a 26% market share with relevant insights.• Designed research studies that successfully repositioned the Tiida, launched the March, Sentra and NP300.• Improved customer satisfaction measurement methodology, achieving the number-one ranking in the automotive industry.• Established streamlined research processes, enhancing collaboration across departments.

  • Senior Product Marketing Manager CMM

    Jan 2012 - Jan 2013

  • Advertising Senior Manager

    Mar 2011 - Feb 2012

  • Junior Manager Market Intelligence

    Aug 2007 - Feb 2011
• 

  Nissan Mexicana

  Jan 2013 - Jan 2013

  Senior Manager Marketing Research Mexico and Latin America

  • Research design• Monitoring & control of budget• Coordination and control of research agencies• Presentation to internal customers

• 

  NISSAN CANADA

  Jan 2015 - Nov 2015

  Market Research Analyst

  • Delivered data analysis that shaped the Purchase Funnel for executive decision-making.• Developed segment profiles for the Nissan portfolio, supporting strategic marketing initiatives.

• 

  INFINITI Motor Company Ltd.

  Dec 2015 - Jan 2020

  • Developed business case proposals that led to executive approval, including three-day sales events that resulted in record sales for Infiniti Canada.• Presented financial metrics, identifying the true cost of loyalty vs. conquest, allowing for better budget control and resource allocation.• Managed CAD $4.5M in dealer bonus payments, launching a monthly "bank statement"-style communication to ensure clarity and transparency with dealers. • Proposed and launched the Q50 Sport, contributing to 65% of Q50 sales.• Conducted model mix analysis, achieving record monthly sales for the QX80.

  • Incentive Manager

    Oct 2018 - Jan 2020

  • CMM Manager

    Dec 2015 - Oct 2018
• 

  Nissan Motor Corporation

  Jan 2020 - Jul 2023

  • Led monthly Executive Performance Reviews for marketing, developed insights, and managed quarterly planning for incentives and spending while facilitating key meetings to align with goals.• Analyzed profit margins for Nissan and dealers, implementing a new structure significantly improving profitability.• Enhanced collaboration between product management and digital teams, reducing errors and saving costs through streamlined processes. • Led monthly Executive Performance Reviews for marketing, developed insights, and managed quarterly planning for incentives and spending, while facilitating key meetings to align with goals.• Analyzed profit margins for Nissan and dealers, implementing a new structure significantly improving profitability.• Enhanced collaboration between product management and digital teams, reducing errors and saving costs through streamlined processes.

  • Manager, Marketing, Planning & Reporting

    Jan 2022 - Jul 2023

  • Senior Business Strategy Planner

    Jan 2020 - Jan 2022
• 

  Self-employed

  Oct 2023 - now

  Career Coach

  • Provide personalized career coaching, helping clients identify strengths and develop actionable plans for professional growth.• Deliver engaging online tutoring sessions, achieving high satisfaction rates and improved academic performance.• Create MBA marketing content courses for a U.S. college program.