Emma Hansen, Esq.

Experience

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  College Possible

  Jan 2004 - Jan 2005

  Americorps Coach

  Planned and taught college prep classes for first-generation public high school students. Counseled students and managed college and financial aid application process. Writing seminars, tutoring, and essay revision for students.

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  United States Olympic Committee

  Jan 2005 - Jan 2005

  Intern

  Assisted staff attorneys in resolving intellectual property disputes.

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  Tulane University Law School

  Jan 2006 - Jan 2008

  Admissions Representative

  Represented Tulane University Law School in the Office of Admissions, giving tours and connecting with prospective and admitted students via social media, email and in-person info sessions.

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  U.S. District Court

  Jan 2007 - Jan 2008

  Chambers of the Honorable Eldon Fallon

  Researched and wrote memoranda to aid judicial decisions and opinions.

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  Schulte Roth & Zabel LLP

  Jan 2008 - Jan 2013

  Employment and Employee Benefits Associate

  Management side employment litigation and counseling including: advising clients to prevent and resolve employment-related claims and disputes; writing briefs, affidavits and memoranda for litigation, arbitration and other dispute resolution; negotiating, preparing and reviewing employment agreements, separation agreements and other employment and benefits-related other contracts; drafting and analyzing policies and procedures; diligence, drafting, research and negotiation of all employment and benefits-related aspects of clients’ strategic business opportunities; preparing and conducting training for compliance. Show less

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  BARBRI Global

  Jan 2013 - Dec 2022

  Build and evolve the SaaS roadmap, market analysis and go-to-market plans of the Bar Prep and Bar Supplements product lines * Leverage customer feedback, market data, stakeholder insight, and product analytics to drive strategy and prioritization * Collaborate to develop, launch and enhance the new mobile app for a 200% increase in user satisfaction * Create and present business proposals and plans to executive leadership to drive new initiatives * Research and analyze industry and competitive products as well as threats and risks to the products to ensure strategy and roadmaps align to market trends * Research, document and present customer journeys and personas * Conduct win/loss analysis and gather feedback on every stage of the customer journey to ensure customer and data-driven decisions, prioritization and strategy * Produce and review product requirements with agile teams to garner alignment and team vision * Bridge the gap between business and engineering teams and lead collaboration with marketing, sales, operations, finance and leadership teams to ensure expectations align Show less Evolved an understanding of law students’ needs and journeys through customer-facing discovery * Managed and trained product experts to understand and address customer needs * Leveraged course data in Power BI and student data in HubSpot to assess progress, maximize engagement, success and overall bar passage and revenue * Developed and evolved understanding of customer needs, helped customers understand how we address those needs, and trained others to do the same * Researched and analyzed competitive products and trained others on differentiators * Built relationships with faculty and law school administrators to ensure trust and reliance on the team and BARBRI * Created and delivered reports and presentations for a wide variety of audiences to further build reliance on BARBRI’s industry-leading courses and expertise * Developed, implemented, tested and analyzed content and collateral to improve students’ BARBRI experience based on the understanding of their journeys and personas * Conduct win/loss analysis along the student journey and across personas to drive strategy and priorities Show less

  • Senior Product Manager, Bar Review and Bar Supplements

    Jan 2021 - Dec 2022

  • Director of Legal Education & Student Experience

    Jan 2013 - Jan 2021
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  ALM

  Mar 2023 - Sept 2024

  Product Manager
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  InfoTrack US

  Sept 2024 - now

  Senior Product Manager