George S. Katsaros

Experience

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  Mercedes-Benz Hellas

  Oct 1993 - Oct 1994

  Service Organization Consultant
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  FCA Fiat Chrysler Automobiles

  Dec 1994 - Mar 2013

  Direction of Alfa Romeo Business Unit with full accountability of P&L management. Simultaneously, guided development & implementation of communication/ PR strategy & activity for FGAH brand portfolio.• Revitalized Alfa Romeo increasing market share (+40%), improved trading profit (+20%)• Lifted Fiat into Top5 rank, catching the market by surprise, utilizing ground breaking communication campaigns (e.g."Scrap is Back only from Fiat"/ "Fiat Max ECO Bonus")• Established Fiat as the #1 ECO leader through innovative PR & advertising actions Show less Leadership of local Alfa Romeo & Lancia Business Unit, directing Brands’ Marketing, Sales & Network Development with full responsibility for P&L management & results.• Resurrected struggling Alfa Romeo & Lancia brands, achieving +50% market penetration & best EMEA market performer• Revamped Alfa Romeo product line-up launching new products & special series • Revived Lancia, developing local “through-the-line” communication campaigns (Greek celebrity Vicki Kaya as brand’s “Ambassador”) Show less Sales Manager Fiat & Lancia (Nov. 2005 to Dec. 2006) - 14.000 sales in 2006Sales Manager Alfa Romeo (Feb. 2005 to Oct. 2005) - 5.800 sales in 2005Managed Regional Sales Team - Planned & supervised Dealer Network activity (i.e. Sales, Training, Business Management, Corporate Identity, Local Marketing) – Development of Commercial Policy.• Created Salesman "Competition Leagues" Bonus Program, linked to salesman target achievement• Inducted 5 new Dealer Principals into FGAH Network• Executed timely 40% of new showroom corporate identity redesign, in dealers network (2005-2006) Show less

  • Marketing Director

    Nov 2012 - Mar 2013

  • Country Manager Alfa Romeo/ Marketing Communications Director

    Apr 2009 - Oct 2012

  • Country Manager Alfa Romeo & Lancia

    Jan 2007 - Mar 2009

  • Sales Manager

    Feb 2005 - Dec 2006

  • Marketing Manager Alfa Romeo

    Nov 2002 - Jan 2005

  • Brand Manager

    Feb 1998 - Oct 2002

  • Marketing Services

    Dec 1994 - Nov 1998
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  Alexander Moore sa

  Apr 2013 - Sept 2015

  Senior Consultant

  Project management of leading Multinational & Domestic Accounts in SAP Business One implementation (expertise in detecting client needs, preparing blueprints, proposing re-structuring strategies & managing implementation of new technologies).

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  Allianz Insurance

  Oct 2015 - Jan 2017

  Sales Manager

  • Driving business company strategy by developing new sources of revenue; the management of compliance, customer service, sales planning and forecasting • Developing company sales strategy through quality recruitment, motivational strategies and training• Implementation of central marketing strategy promoting the brand image within the marketplace

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  Citroën

  Feb 2017 - Apr 2018

  Marketing Manager Citroen & DS Automobiles
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  GLG

  Jan 2020 - Dec 2022

  Senior Management Consultant | Council Member

  GLG provides independent ad-hoc consulting services to Investment Management, Professional Services & Private Equity firms around the world. The Group connects decision makers, who want the advantage of insight from senior leaders and consultants with first-hand experience and industry expertise in their market. As a Council Manager, consulting activities cover Automotive, Insurance and Digital Marketing.

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  Step One Automotive Group

  Nov 2020 - now

  • Corporate Manufacturer Relations Director

    Nov 2022 - now

  • Business Performance Manager

    Nov 2021 - Oct 2022

  • Recon Performance Manager

    Nov 2020 - Oct 2021