Tyrell M. Johnson

Experience

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  Oracle

  Jan 1989 - Jan 2000

  Total marketing responsibility for Oracle’s Support Division, a $1 billion business unit. Acted as technology strategic planner, marketing communications designer, and manager of web applications development and user interface design. Responsible for creating brand goals, content messaging within all advertisements, collateral and websites for division’s services and products. • Played instrumental role in success of industry-leading, technical support self-service website OracleMetaLink, one of the most cost-effective and active sites on the corporate domain• Recipient “Special Virtual Team Award” for OracleMetaLink web redesign, “Excellence in Achievement Award” and recipient of “1996 Vice President’s Award” for overall achievement and leadership Show less

  • Sr. Program Manager Internet Marketing

    Jan 1995 - Jan 2000

  • US Sales Mgr, Technical Project Mgr, Dept. Mgr

    Jan 1989 - Jan 1995
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  CMP Media

  Jan 2000 - Jan 2001

  Director of Marketing & Internet Strategy

  Developed long term marketing strategy for online and print subscriber base using innovative marketing methodology. Implemented broad range of marketing activities including multi-million dollar national advertising and branding campaigns, internal sales promotions, tradeshow logistics, media sponsorships, primary marketing research and focus groups. Managed marketing staff, led remote technical developers, advertising agency and numerous vendor relationships.• Improved brand image by authoring and art directing all internal and external collateral, press releases, print advertisements, online advertisements and event signage• Led creative design, development and usability of the ChannelWeb websites.• Conceived of and managed new revenue generating web based services from conception to roll out • Increased page views by 50% and subscriber base over 100% on CRN and VARBusiness Show less

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  Abacus America

  Jan 2001 - Jan 2002

  VP of Marketing & Business Development

  Key executive team member leading marketing team on lead-generation campaigns, e-commerce website development, PR, product development and revenue-share partnership deals. Within entrepreneurial environment, created aggressive marketing plan to grow revenue from both consumer and enterprise product lines, using innovative marketing methodology.• Increased corporate revenues over 35% in 6 months through effective optimization of print and SEO campaigns• Reduced advertising costs by over 30% through negotiating extremely competitive rates • Increased revenue growth by continually sourcing and testing new media campaigns• Achieved 30 day ROI by greatly improving advertising efficiency on major campaigns • Greatly improved customer satisfaction and quality ratings by implementing internal metrics and customer surveys• Managed strategic relationships with partners such as Terra-Lycos, CNET and Kingston Technologies Show less

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  Rainbow Technologies

  Aug 2002 - Apr 2004

  Director of Marketing

  Initiated a real transformation within the company through aggressive and innovative methodologies for market expansion, brand leadership, lead generation, customer retention, and community development that led to incredible results in the first year. Effective management of web development, creative design, channel & automated marketing campaigns sustained extraordinary company results, leading to company acquisition. • Increased lead generation 300%, and reduced average cost per lead by 35%• Increased community base over 1,000%• Increased website visitors by 50%, greatly improved corporate image and SEO results through successful re-design• Strategically expanded global market reach by translating main website and collateral into 9 languages• Launched global Channel Partner Program• Art directed, wrote and edited websites, collateral, white papers, presentations, mass emails as well as ads in major publications such as Network Computing, Secure Enterprise, and VAR Business Show less

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  Waterford Technologies

  Apr 2004 - Dec 2006

  VP of Marketing

  As a key executive team member, utilized proprietary innovative marketing methodology to shape corporate strategic directions, implement go-to-market strategies, and help grow company revenues over 300% during my tenure. Led marketing team in creating effective marketing programs such as market research, brand advertising, lead generation, SEO management, event management, PR, AR, website and creative development that produced extraordinary results with minimal budget.• Increased revenue significantly by increasing leads 500% in first year• Expanded product line from two to eight offerings and launched five websites in first six months • Optimized SEO and Pay-Per-Click campaigns from a senior management perspective• Published numerous ads and bylined articles in national trade publications such as Network Computing, IT Architect, Windows IT Pro, and National Law Review Show less

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  Leverage Digital Marketing

  Feb 2007 - Oct 2012

  Marketing Strategist

  I've been marketing on the Internet and developing websites since 1994. I have also spent over $50 million on marketing campaigns for Fortune 500 clients as well as start-ups, so I have a unique understanding of what works and what does not work in all areas of marketing and technology. Leverage Digital Marketing (Formerly Marketing Visioneer) helps businesses avoid common marketing mistakes and take maximum advantage of the technology available to gain higher traffic, convert more leads, and get more customers. *** Leveraged Marketing BluePrints™ ***We offer Leveraged Marketing BluePrints™ which package marketing tools, services, campaigns, best-practices, as well as our experience as marketing, sales, and business executives over the last two and a half decades. In addition, we offer Marketing Coaching & Consulting, Website Development, Search Marketing, Campaign Management, PPC, Online Advertising, Social Marketing, Digital Display Advertising, Digital Radio, Mobile Advertising, Mobile Apps, Mobile Text Marketing, and much more. *** Lead Generation Websites ***Are looking for a very attractive website? Want a website that is capable of capturing leads for email marketing campaigns? Need a website built very quickly? And do you want a website for your business created for a very reasonable price? If you answered yes to any of these questions, then contact us today to get started. Since these websites can be done using Wordpress, you will be able to edit and modify your content on your own if you wish, or we'll be glad to manage your website, and your SEO, Google Adwords campaigns and other marketing activities for you also. Show less

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  Marketing Club Denver

  Jun 2010 - Nov 2012

  Founder / Marketing Speaker

  By volunteering my time and experience, I have trained over 200 small business owners how to market better. I was tired of hearing the same mistakes made over and over by hundreds of small business owners who wasted so much money on failed marketing attempts.I've built up a group of almost 300 business owners in the Denver Metro who are part of this learning and networking experience, and who rely on me to distill all the marketing methods and technologies into what works and how to make it work. Show less

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  Infinite Buyer

  Apr 2012 - now

  Chief Marketing Officer

  The Future of E-Commerce is HERE. Take Control of what YOU buy, when YOU buy it, at the price YOU are willing to pay.Infinite Buyer is a new buyer-demand driven e-commerce marketplace that dramatically reduces shopping time and costs of buying products and services online. We allow you to set your own “Offer” price on any item or service, and then we send your “Buyer Offer” to our sellers who compete to fulfill your offer. When there is a Buyer-Seller offer match, the transaction is completed immediately.Forget driving all around town, or scouring the internet for the “best” retail prices. In fact, you don’t have to pay retail ever again! Infinite Buyer allows you to buy what YOU want, when YOU want, at the price YOU want to pay. Show less