Daniel Hoose

Daniel Hoose

Early Anheuser-Busch Experience

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location of Daniel HooseUpper Marlboro, Maryland, United States

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  • Timeline

  • About me

    General Manager / Equity Agreement Manager at Bob Hall, LLC

  • Education

    • Kean University

      1987 - 1992
      Bachelor of Science Marketing / Management
  • Experience

    • Anheuser-Busch

      Jan 1991 - Jan 1997
      Early Anheuser-Busch Experience

      Gained valuable experience and built skill set to prepare for future career opportunities in the beer industry.• Territory Supervisor, Contemporary Marketing Team – New Jersey (1995 to 1997) • Sales Representative – Carlstadt, New Jersey (1993 to 1995) | Newark, New Jersey (1993) • Merchandiser – Newark, New Jersey (1991 to 1993)

    • Anheuser-Busch

      Jul 1997 - Dec 2008

      Promoted and relocated twice to increase profitable sales and market share by successfully strengthening wholesaler performance. • Provided direction and leadership to 4 wholesalers in Eastern PA selling 12 million cases annually, and 5 wholesalers in Western PA selling 10 million cases to maximize brand awareness, distribution, sales and market share growth.• Conducted regular market visits to communicate region priorities, manage the monthly Wholesaler Performance Review process, develop pricing plan and selling strategies, and ensure compliance with the Wholesaler Equity Agreement.• Managed the implementation and execution of ABI national, regional, and local pricing, marketing, and distribution plans; sold-in new brands and packages, and maintained quality standards with focus on product quality and marketplace image. Show less Promoted and relocated to Northeast Region office to develop and manage pricing strategy for a 4-state territory.• Improved the region’s financial performance through analysis, planning, preparation and implementation of annual revenue plan and price increase strategy in conjunction with Field Sales, Region Management, and St. Louis HQ Revenue Management.• Analyzed current pricing environment, created recommendations to grow total ABI profitability, and facilitated and managed all pricing actions with 40 wholesalers in the states of Pennsylvania, New Jersey, Ohio, and Delaware. Show less

      • Senior Manager, Geographic Marketing - PA

        May 2006 - Dec 2008
      • Senior Region Sales Manager

        Feb 2003 - May 2006
      • Senior Pricing Analyst - Northeast Region

        Feb 2000 - Feb 2003
      • District Manager - Central PA

        Jul 1997 - Feb 2000
    • AB InBev

      Dec 2008 - Jan 2019

      Promoted and relocated to oversee operations of 6 corporate-owned wholesaler operations with full P&L responsibility at the leading global brewer that produces and markets some of the world’s best-selling beers including Budweiser, Bud Light, and Stella Artois.• Provided leadership and direction to 4 Directors of Sales & Operations with management responsibility for 6 wholesale operations in New York, New Jersey, Massachusetts, and Ohio, with a total team of 350 employees.• Oversaw efforts to achieve total sales of 26 million cases of beer annually.• Ensured proper execution of sales and marketing efforts in each market; built relationships with key high-profile retailers.• Cascaded national programs into all operations, identified gaps within each marketplace, coached and led teams to drive results, including employee engagement, volume, gross profit, market share, and EBITDA. • Directed all people initiatives, including identifying candidates, developing a career path and supporting growth & development. Show less Promoted to lead sales and marketing development and execution strategy in major markets with full P&L responsibility.• Provided leadership and direction to 9 District Managers working with 30 wholesalers in New Jersey, Maryland, Virginia, and Washington, D.C to maximize performance, drive profitable volume and positive share growth, and achieve target objectives.• Drove sales performance in a geographic territory representing more than $250 million in margin contribution through effective business planning and enhanced market execution of in-market programming; managed a $3 million local marketing budget.• Managed relationships and directed business with 30 independent wholesalers selling 35 million cases, placing emphasis on developing business plans to deliver targets on the ‘building blocks” of the business including distribution, taps, displays, merchandising, and shelf management; managed wholesaler consolidation process.• Performed regular market visits to align wholesaler focus on brand priorities, motivate sales teams, and manage compliance with Equity Agreement; participated in performance reviews to close execution gaps, monitor KPI performance, and retail execution. Show less Promoted to lead sales and profitability growth initiatives for key off-premise accounts in Eastern Pennsylvania.• Led and managed business, promotions, distribution, innovation, sales, pricing, retail execution, and customer service initiatives for 50 independent package liquor stores, in a pilot program to grow sales and market share for the ABI brands.• Managed account plans/objectives, presented sales presentations and account business reviews, and utilized information-based tactics to sell-in and implement national promotions, resulting in total collective sales of 1 million cases annually. Show less

      • Vice President, Sales & Marketing, WOD - East Coast

        Nov 2016 - Jan 2019
      • Senior Sales Director

        Jul 2012 - Oct 2016
      • Sales Director

        Feb 2010 - Jul 2012
      • Senior Key Account Manager - Eastern PA

        Dec 2008 - Feb 2010
    • Bob Hall Beverage

      May 2019 - now

      Lead and manage a team to deliver on all aspects of the operation to achieve financial, operational, and customer satisfaction goals. for a market leading beverage wholesaler in Southern Maryland who markets and distributes some of the world’s best-selling beers including Budweiser, Bud Light, Stella Artois, Corona and Guinness.• Provide leadership and direction to 6 Department Leaders and manage a total team population of 125 employees.• Oversee efforts to achieve total sales of 4 million cases of beer annually.• Ensure proper execution of sales and marketing efforts within the market; build relationships with key high-profile retailers.• Drive organizational rhythm to ensure Operations, Sales, Admin. and Delivery flow smoothly forward delivering the highest customer service in the marketplace.• Identify gaps within department, coach and lead teams to drive results including employee engagement, volume, gross profit, market share, and EBITDA. • Direct all people initiatives, including identifying candidates, developing a career path, and supporting growth & development.• Build effective relationships in collaboration with supplier partners to effectively deliver on mutually agreed upon targets & goals.• Meet regularly with the Board of Directors to review results, deliberate on future opportunities, and lead decision-making to address future opportunities.• Serve in an active role within the local / state legislative fields to support and protect both local and industry business interests. Show less

      • General Manager / Equity Agreement Manager

        Nov 2019 - now
      • Assistant General Manager

        May 2019 - Oct 2019
  • Licenses & Certifications

    • Six-Sigma White Belt

      Jan 2011
    • Certified Beer Server

      Cicerone® Certification Program