Ruslan Omarov

Experience

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  McCann Erickson (ads agency)

  Aug 2004 - May 2007

  Copywriter

  As a creative copywriter and art director was responsible for development of selling creative ideas and texts, supervision of their proper execution. As a part of creative team created, planned and launched a range of market winning integrated campaigns. Was the author of several successful TVC scenarios and one of the best slogan adaptations for local market. The slogan was later derived and used in some other countries of the region.Clients: Coca-Cola, Rexona, Axe, Orbit, Fujitsu Siemens, Xalq Bank, Xalq Insurance, Bank Standart.Contributions: Copywriting, art directing, creative concept/idea development, integrated communication campaigns, TVC/radio scenarois, slogans. Show less

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  Nikoil Bank

  May 2007 - Feb 2009

  Senior Marketing Specialist

  Leading the marketing division of the bank. Developed and executed marketing strategy and tactics; planned and launched several advertising/PR campaigns. Reorganized work processes within the department: planning, briefing, branding, campaign and budget management. Took active part in redesign of bank's web site and introduction of Internet banking service.Contributions: Marketing Strategy & management, ATL/BTL, Marketing campaigns, budget management, corporate brand identity, web site management. Show less

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  Promo Vision (ads agency)

  Oct 2009 - May 2010

  Account Manager

  Managing and supervising marketing and PR projects for major clients of the agency. Delivering full service cycle: concept development, planning, realization, effectiveness evaluation of projects. Completed 3 major projects and a range of minor events for clients in Banks, IT and FMCG sectors.

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  Nar (Telecom)

  Jul 2010 - Oct 2016

  Media Buying Senior Specialist

  Managing media planning and placement on different media channels: TV, Radio, OOH, Digital. Control and coordination of media agencies. Controlling the process of ad placement. Managing large volume media budgets. Providing post-buy analysis, financial reports, controlling document flow related to media buying & placement.

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  Papa John's

  Oct 2017 - May 2020

  Marketing Manager

  Directed, managed and executed overall marketing activity of Papa John's brand at local market. Responsibilities included strategic planning and management, supervision of creative, development and execution of regular promo campaigns (1 or more per month). Launched new web site, online ordering and customer loyalty program. Lead and coordinated digital agency's activity for the brand. Personally involved in Google Ads. optimization which resulted in CTR and click number increase by 125%. During the period of my work company's average monthly sales increased by 15%, comparative sales by over 20%.Contributions: Marketing strategy & management, ATL/BTL advertising, marketing campaigns, digital marketing/SMM (Facebook, Instagram, Twitter, Google Ads., web), budget management, partnership management. Show less