Patrick Leary, MBA, PMP

Experience

• 

  Milwaukee Neighborhood News Service

  May 2014 - Sept 2014

  Reporting Intern
• 

  Marquette University

  Sept 2014 - May 2015

  Worked on a project on water shortage in the American Southwest led by Arizona Republic environmental reporter Brandon Loomis. Produced feature stories for university publications and contributed to social media and content strategy.

  • O'Brien Fellowship intern

    Aug 2014 - May 2015

  • Editorial Assistant

    Sept 2014 - Jan 2015
• 

  Milwaukee Journal Sentinel

  Jan 2015 - May 2015

  Education Reporter/Intern

  I covered K-12 education and budget issues in the state of Wisconsin.

• 

  The Arizona Republic

  Jun 2015 - Aug 2015

  Reporting Intern

  Played key role on reporting team covering suburban Phoenix communities.

• 

  The Journal Times

  Oct 2015 - Oct 2017

  Reporter

  • Honored as Rookie Reporter of the Year by Wisconsin News Awards for outstanding reporting.• Maintained close relationships with community stakeholders, from Racine, Wis. city officials to local non-profit leaders.• Bridged generational divide to collaborate and perform with colleagues more than twice my age/experience level.

• 

  Milwaukee Business Journal

  Oct 2017 - May 2019

  Reporter

  • Adapted traditional journalism style to brand voice of professional-focused, business-oriented publication.• Mastered technical concepts and deployed meticulous attention to detail in crafting content• Maintained close relationships with executives of Fortune 500 communities and local business leaders.• Used analytics platform and SEO best practices to inform content decisions.• Played leading role at roundtable and speaker series events that brought together local business community.• Hosted weekly podcast featuring prominent business community stakeholders. Show less

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  Self-Employed

  Jun 2019 - Sept 2019

  Writer and Marketing Consultant

  • Amazon: Wrote feature story on Amazon’s work with disabled/homeless artist collective.• Seattle University Marketing Communications: Wrote feature articles and produce web content. Collaborate with marketing/communications team to tell impactful stories about important university officials.• Rockwell Automation Inc.: Wrote and edit official communications for Fortune 500 Company. Plan content strategy and media relations approach with Director of Global Public Affairs. Fuse brand messaging with news that shapes company’s future.• Puget Sound Business Journal: Wrote feature stories analyzing business trends for Seattle’s leading business publication. Interview prominent local executives and collaborate with marketing/communications leaders at major Seattle corporations.• Crosscut.com: Wrote feature stories for nonprofit, online KCTS affiliate. Show less

• 

  Banzai

  Sept 2019 - Oct 2021

  • Managed remote product team improving web-based event marketing attendance platform driving attendees to tech industry events• Oversaw complete overhaul of email content management system, conducting extensive product research and collaborating on UX• Leveraged marketing background to produce detailed product specs and marketing collateral backed by data-driven insights • Directed weekly sprint planning meetings and owned performance of marketing outreach channels • Crafted entire suite of marketing outreach for leading tech industry customers like Adobe, Microsoft, SAP and T-Mobile.• Supported content across multiple channels including LinkedIn, Google Ads, email and phone scripts• Earned promotion to Product Manager through success of channels

  • Product Manager

    Jul 2020 - Oct 2021

  • Marketing Associate

    Sept 2019 - Jul 2020
• 

  WSECU

  Dec 2021 - Apr 2022

  Project Manager

  •Planned initiatives for Credit Union marketing team using Wrike project management software•Led completion of high-level initiatives, including brand refresh, and collaborating across functions and teams •Crafted media briefs for future branch openings and collaborated with external media team

• 

  Seattle University

  Dec 2021 - Jun 2022

  Marketing Content Specialist

  Created and strategized marketing content for the Seattle University Athletic Department.

• 

  Experian

  Apr 2022 - now

  Project Manager

  Maintained content calendar for Integrated Marketing team and drove key deliverables for marketing campaignsSpearheaded training and reference material development for highest performing sales team at ExperianManaged process, training and performance initiatives for stateside and international sales teamLeveraged proficiency with Salesforce Analytics, Wrike, Excel to complete crucial initiatives

• 

  Gambling.com Group

  May 2023 - Nov 2023

  Marketing Content Specialist

  Wrote SEO content to promote offers from sportsbooks and iCasinos