Sofia Potdevin

Experience

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  UniMúsica, RecreArte, Cartagena Festival

  Jan 2013 - Jan 2014

  Clarinet Teacher

  🔹 Taught clarinet lessons for children from 7 years old to young adults.🔹 Gave an introduction to music class for 4-5 year-olds.🔹 In charge of band and orchestra wind sectionals.

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  Bogota, Colombia

  Jan 2015 - May 2020

  Consultant for Social and Educational Projects, Artists, and Corporate and Personal Image

  Advice and guidance to develop marketing strategies to broaden audiences and reach their KPIs.🔹 Developed marketing strategies to successfully complete projects that contributed to social change through music, advising and guiding the program directors. Some projects included: marketing strategies auditory, online image improvement, brand awareness increasement and online audience perception.🔹 Served as production manager for the Indiana University's Latin American Music Center (LAMC) concerts and events, managing backstage logistics and serving as the artist's host. 2015-2016. Show less

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  TANGUERO INC

  Jan 2015 - Jan 2018

  Production Assistant

  🔹 Acted as Cuarteto Tanguero.org’s Tour Coordinator for performances and outreach programs in the USA Midwest Tour, reaching out to over 200 opportunities via email and cold calling.🔹 Assisted the president and director in the management and operation of two international workshops and their performances. I also served as a host for international artists. Additionally, I translated documents and subtitles from Argentinian Spanish to American English, and acted as a translator for live masterclasses. Show less

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  Indiana University Bloomington

  Jan 2016 - Jan 2017

  Strategic Media Access Resource Team Member (SMARTeam)

  "Indiana University's comprehensive work to preserve historical and cultural time-based media for the research, education, and enrichment of future generations."🔹 Was part of +20 person team, which mission was to enter media objects' data on MDPI's private platform for the digitalization of thousands of media objects achieving weekly goals of data processing.

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  The University of Southern Mississippi

  Aug 2017 - May 2018

  Graduate Assistant

  🔹 Taught clarinet lessons to bachelor students minoring in clarinet, and taught the technique/patterns class to all major and minor clarinet students.🔹 In charge of orchestra and band clarinet sectionals. 🔹 Clarinetist of the Graduate Woodwind Quintet

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  Remote Work

  Jan 2018 - Jun 2022

  🔹Managed the organic growth strategy for several Facebook and Instagram accounts across the executive coaching, arts, and political verticals. I co-created content with clients, educating them on how to leverage social media and email marketing more effectively. This collaborative approach resulted in increased community engagement, brand awareness, reach, and lead generation.🔹Developed, coordinated, and executed comprehensive online personal rebrandings, including engaging webinars and targeted promotions.🔹 Tools: Metricool, among others. Show less

  • Website Designer

    Oct 2018 - Jun 2022

  • Marketing Specialist, Content Creator, Marketing Consultant, Community Manager

    Jan 2018 - Jul 2021
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  Mississippi Symphony Orchestra

  Mar 2018 - Mar 2018

  Clarinetist

  🔹 Eb Clarinetist.

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  Robin Mask Retail S.L.

  Jul 2020 - Nov 2020

  Salesperson

  Direct sales offering face masks’ education and advising for greater satisfaction, increasing sales averages, and nurturing loyalty.🔹 Achieved the highest monthly sales averages within the company across its 35+ sales locations in Spain. I also took the initiative to create, write, and design a best practices and training manual for the company's 70+ salespeople.🔹 Generated daily reports including customer requests, needs and feedback contributing the sales strategy and incorporation of new products. Show less

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  GLOP 2013 SL

  Sept 2020 - Jan 2021

  Technical Marketing Specialist

  E-commerce in the drinking games industry present in 7 countries. 🔹Led development and implementation of a global marketing strategy and rebranding for Spain, Mexico, UK, etc. Managed cross-channel budgets (based on CPA, CPM, CPC), oversaw influencer marketing, executed 7 website redesigns, and adapted copywriting for diverse audiences. Generated daily/weekly reports.🔹Handled ad design, organic content creation, community management, and customer service (Messenger/Instagram Direct)🔹 Tools: Facebook Business Suite, Elementor, Linktree, JIRA, Confluence, among others. Show less

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  MUSICASA

  May 2021 - Jul 2022

  Sales Professional

  Largest music store chain in the Balearic Islands, partnering with Gibson, Fender, Pioneer DJ, among others. 🔹 Reached 290k EUR in sales within 14 months through exceptional customer service, catering to celebrities, professional and amateur musicians. Delivered personalized service and expertise to help them find the perfect musical equipment (guitars, basses, percussion, audio, and lighting)🔹Supported the e-commerce (PrestaShop) & store/warehouse operations (inventory, organization), exceeding expectations in-person and via WhatsApp Business customer service (pre-sale, sale, post-sale) & lead conversion. Show less

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  Origin Ads

  Jun 2021 - Jul 2022

  Social Media Manager

  Digital Marketing Agency of a content creator with +90k followers across platforms.🔹 Developed social media and email marketing sales funnels along the Social Media team in sectors like tourism, fashion, sports, education, finance; managing +20 accounts with a monthly budget of up to 4k EUR per account.🔹 Executed seasonal, promotional, and launch campaigns across Facebook Ads, Instagram Ads, TikTok Ads, and Google Search Ads, including viral and giveaway initiatives. Utilized A/B testing for campaign optimization, managed budgets effectively, and delivered comprehensive weekly and monthly reports. Additionally, spearheaded creative efforts by writing and editing compelling ad copy in both English and Spanish.🔹Tools:Facebooks Ads Manager, Facebook Business Suite, TikTok Business Center, Funnelytics, Mailerlite, among others. Show less

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  Making Science

  Jul 2022 - Sept 2024

  💪Coordinate a team of 4 PPC Specialists: Cultivate a collaborative environment while providing ongoing training and support to ensure team success. Manage cross-team efforts with the Bogota office, maximizing campaign effectiveness. Report campaign performance and accounts evolution to the Ad Machine Team Lead, COO, and Director.🚀Digital Project Management: By leveraging productivity and time management methodologies, I streamline workflow and communication, fostering successful collaboration of the SEM team with the Programmatic, SEO, CRO and Data departments. This ensures on-time delivery and exceeds client expectations for a Key Account in the travel sector.🤝Client Relationship Management: Lead clear and efficient communication for small and mid-sized accounts, fostering strong relationships.🧠Campaign Management & Performance Optimization:🪄Deliver high-performing paid search & social ads (10% conversion rate increase) through strategic planning, data analysis, and budget optimal allocation. Utilize in-depth keyword research, strategic bid management, compelling ad copywriting, and A/B testing to optimize campaigns for maximum ROI; exceeding client KPIs and business objectives.📈Adept at performance analysis and reporting: Identifying campaign improvement opportunities and effectively communicated results to stakeholders.💼Meta Champ: Provided cross-location support for incident resolution, access management, and security protocols between the Making Science Mallorca and Madrid offices, and the Meta Madrid team. Show less Premier digital partner in technology and marketing, with a focus on e-commerce and digital acceleration.📈Strategic Campaign Management: Developed and optimized comprehensive paid search and social media ad strategies that exceeded KPIs and business objectives for Key Accounts. Managed an average budget of 600k EUR/month as part of a performance team that was in charge of X clients with XX MN EUR revenue per quarter (driving XX% growth).🚀Data-Driven Optimization & Reporting: Acted as the main driver for campaign optimization across Key Accounts. Created and maintained cross-channel dashboards in Looker Studio, providing insights for stakeholders and clients.🤝Client Success & Communication: Ensured client satisfaction by addressing questions and presenting weekly performance reports. Led presentations at yearly, mid-year, and monthly reviews.🌍Cross-Functional Collaboration: Fostered collaboration across departments (SEO, Programmatic, Data with SEM) and internal teams in multiple Making Science offices.💪Project Management & Innovation: Implemented a Jira Kanban Board to improve team workflow, task tracking, and communication, resulting in increased productivity.🧠Mentorship & Knowledge Sharing: Trained interns and new PPC Specialists. Prepared and delivered internal and external ad-machina presentations and pitches.💼Industries managed: - Travel, Education, Real Estate, Ticketing, Retail.🔧Tools: - Looker Studio, Smartly, Jira Kanban, among others. Show less

  • Team Coordinator & Meta Champ

    Jan 2024 - Sept 2024

  • PPC Specialist ad-machina

    Jul 2022 - Dec 2023
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  Iberostar Group

  Sept 2024 - now

  SEM Manager