Todd Larsen

Experience

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  Utah Business Magazine

  Aug 1997 - Jun 1999

  Top Sales Leader 1998. Business Monthly publication.Managed established list of accounts- Established client relationships.Found leads and built relationships with new potential advertisers.Responsible for coordinating clients film, specs. and artwork.

  • New Business Leader

    Jan 1998 - Jun 1999

  • Account Executive

    Aug 1997 - Jun 1999
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  Bonneville International

  Jun 1999 - Oct 2010

  Supervised 7 Account Managers in local and regional business.Managed National Sales Manager in national transactional business.Grew marketshare in both 2008 & 2009 by 4.5%.Increased new business creation by 197K in 2009 over 2008.Manage all aspects of client engagement.Inventory and pricing maintainance.Advised PDs in station’s marketing, promotion and programming.Developed and executed sales platforms for all station events.Recruited, hired and trained new and seasoned Account Managers in CSS principles.Graduate-Center for Sales Strategy-Talent Focused Management.Graduate-Center for Sales Strategy-Facilitator Certification. Show less Local radio advertisingManaged $1.5 million dollar BYU sports budget.Supervised 10 KSL Account Managers in BYU sports marketing.Liasion with BYU Althetic Department.Managed 10 Local Account Managers.Recruited, hired and trained new and seasoned Account Managers in CSS principles.Conducted CSS sales management training seminars.Assisted in inventory management of KRSP/KSFI/KSL.Advised PDs in station’s marketing, promotion and programming. Developed and executed selling agendas for station events. Show less Established solid customer relationships with client base.Provided client needs analysis for client’s marketing needs.Designed marketing strategy for client’s key marketing challenges.Managed accounting and bill collection.Wrote creative copy for radio commercials.New Business Leader 2000, 2001, 2003 & 2004.Making a Difference Employee of the Quarter 3rd Qrtr. 2002.Graduate-Center for Sales Strategy April 2000.Graduate-Center for Sales Strategy Agency Pro December 2001.Graduate-Center for Sales Strategy RDQ November 2002.Managed 2.1 million in sales inventory on KSL Radio 2004. Show less

  • Local Sales Manager/BYU Sports Coordinator

    Feb 2010 - Oct 2010

  • General Sales Manager

    Feb 2008 - Feb 2010

  • Local Sales Manager

    May 2005 - Feb 2008

  • Account Manager - News radio advertising

    Jun 1999 - May 2005
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  Rich Broadcasting

  Nov 2010 - Dec 2014

  Member Board of Directors

  19 Radio stations in Pocatello, Idaho Falls, Rigby, Ashton, Sun Valley and Jackson Hole.

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  Citadel Broadcasting

  Nov 2010 - Sept 2011

  GM/Market Manager

  Managed 75 full-time and 22 part-time employees. Supervised a sales force of 20 sellers and 3 sales managers. Advised 3 PDs in station imaging, programming and promotion on 6 unique radio stations. Managed over 12 million dollars in radio sales revenue. Forged executive level client relations and partnerships. Re-energized and rebuilt structure and morale in a struggling cluster. Grown cluster revenues to be 19% over prior year in 2012. Conducted weekly sales training in all aspects of media. Developed and executed sales platforms for all stations. Show less

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  Cumulus Media

  Nov 2010 - Dec 2012

  Vice President/Market Manager

  Managed 75 full-time and 22 part-time employees.Supervised a sales force of 20 sellers and 3 sales managers.Advised 3 PDs in station imaging, programming and promotion on 6 unique radio stations.Managed over 12 million dollars in radio sales revenue.Forged executive level client relationships and partnerships.Re-energized and rebuilt structure and morale in a struggling cluster. Grown cluster revenues to be 19% over prior year in 2012.Conducted weekly sales training in all aspects of media sales. Developed and executed sales platforms for all stations. Show less

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  Olive Tree Ad Network

  Dec 2012 - Apr 2014

  Partner

  Olive Tree Ad Network is a network that brings highly followed publishers in social media with tasteful advertisers to create a marriage. A win-win for both parties. The publisher can monetize their following and advertisers can get exposure in a unique intimate way. Our media player embeds itself in the newsfeed of Facebook and is compatible with all social media avenues. We are always looking for these highly followed publishers. ie celebrities, athletes, bands, mommy bloggers and the like. The compensation model is aggressive for you and your partners. We provide a exclusive association with this social influencers for your brand. We also have a complete suite of services for affiliate marketing, from offer creation, testing and execution to a network of high quality traffic that will create engagement and conversion for your brand. Let me know if you have questions or want to learn more. Show less

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  Deseret Digital Media

  Apr 2014 - Dec 2015

  Senior Account Manager

  Deseret Digital Media is not only the largest digital network in its local market, but it is beginning to reach a worldwide audience. The premier sites of KSL.com, DeseretBook.com and DeseretNews.com deliver more than 4 million unique visitors and 200 million page views a month and our social network's global reach is over 72 million. Our advertising solutions help businesses leverage this network and grow their markets in ways never before possible.

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  Bonneville International

  Dec 2015 - Dec 2016

  Senior Account Manager

  KSL NewsRadio, which broadcasts on 1160 AM and 102.7 FM, is Utah’s top-rated radio station. It provides our market news, traffic, weather and talk. With Utah’s leading radio talent and talk show hosts, KSL NewsRadio informs and enlightens its listeners every day, whether they are on the road, in their home or office, or on the go. KSL NewsRadio supports many worthy causes throughout the year, including literacy, the children at Primary Children’s Medical Center and KSL’s own Quarters for Christmas, which provides shoes, clothing and coats to Utah’s needy children. Show less

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  Bonneville International

  Jan 2018 - Mar 2024

  General Sales Manager KSL Newsradio, KRSP 103.5, The Arrow, KSFI FM100 & KZNS The Zone
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  AMP Media Agency

  Mar 2024 - now

  Partner