Iqra Alvi

Experience

• 

  EWC

  Jul 2015 - Aug 2016

  Senior Content Writer
• 

  EWC

  Sept 2016 - May 2019

  • Digital Marketing Manager

    Jan 2018 - May 2019

  • Digital Marketing Specialist

    Sept 2016 - Dec 2017
• 

  Indigo developers

  Jul 2019 - Dec 2019

  Senior Content Writer

  • Wrote short, concise, and engaging material for hospitality and real estate market• Created optimized content for Indigo Heights Hotel & Suites and other projects from a scratch• Wrote SEO-based content to promote the brand image in the best possible manner• Created targeted content for campaigns, ads, and posts on all mediums of Social Media• Worked with a talented team of graphic designers and SEO expert to meet team goals• Wrote high-quality content articles and reviews for different projects, such as, Indigo Heights Hotel & Suites and LaundryHub• Performed extensive web research to gather pertinent data and images related to article’s topic• Developed content for official announcements, emails, CEO & MD’s message, and other communication briefs • Facilitated on-going projects in creating plans of launch, digital marketing strategies, and consumer pitches through social media• Created social media content to better position the brand by forming a distinctive voice of the brand on digital media • Developed strategies to increase brand awareness on social and digital media • Created fresh and engaging content for different social and digital media platforms on daily basis• Created optimized content for meta-title and meta description to enhance brand visibility on digital and social media Show less

• 

  Zubaida Kunn

  Apr 2020 - Nov 2024

  • Conceive and implement strategies, guidelines, and marketing content initiatives in all seasonal collections to drive engagement, sales, leads, and positive customer behaviour. • Create the content strategy, editorial plans, and calendars to meet weekly and monthly goals and made changes per requirement. • Oversee the content creation team and ensured all content initiatives are top-notch. • Ensure all content is consistent in quality, tone, style, and optimized for user experience and search for every content channel, including email, social media, online, and print. • Manage all promotional and marketing campaigns of all seasonal collections as per the brand vision and market trends. • Develope advertising campaign for all social media platforms and coordinated with designer and stylist teams to organize the seasonal collection aligned with the campaign theme. • Manage the purchase of materials, including fabric and other equipment needed for design and production; responsible for editorial, design, and new product development. • Supervise the writers, editors, and content strategists in terms of best practices in writing, grammar, and style. • Work closely within SEO, affiliate marketing space, referral programs, and other such aspects to ensure integration of digital marketing with offline marketing tactics and strategy. • Revise and approve the content for all platforms, including video scripts, infographics, and articles daily, and ensured the brand voice is the same on every channel. • Lead all business advertisement campaigns and marketing operations that enhance traffic, awareness, and leads. Show less • Manage the purchase of materials, including fabric and other equipment needed for design and production; responsible for editorial, design, and new product development.• Direct and motivate teams, including copywriters, illustrators, art directors, designers, and more to utilise their skills efficiently. • Design all seasonal collections with clothing and accessories, creating original designs aligned with the current fashion trends. • Proficiently manage the assigned budgets and timeframes, such as employees and hours allocation on every project. • Develop the line of colours and selection of material for the collection. • Bring market trends, silhouettes, fabric, and embellishment ideas to the design process. • Oversee the development and production of clothing orders and manage all fashion shoot activities. • Develop performance objectives and made compensation recommendations per the performance reviews. • Conduct the trend analysis and recommend new styles and looks. Show less

  • Chief Content Officer

    Apr 2020 - Nov 2024

  • Co Creative Director

    Apr 2020 - Nov 2024
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  Code Champs

  Apr 2021 - Oct 2021

  Head Of Content

  • Worked creatively with the digital marketing team to develop layout for various communication, PR, and content pieces • Created articles that are optimized for user experience and SEO • Trained and mentored new content writers in writing techniques and CRM• Created SEO-based, informative, and highly engaging content for blogs, articles, website, guest posts, and product descriptions• Be aware of latest SEO techniques and update content on the website • Conducted in-depth research to create original content and increase reader engagement• Assisted the marketing team in content development for advertising and PR campaigns• Met the scheduled deadlines for new content and create content strategies to meet project goals. • Recommended new content to address gaps in Xinix’s current content • Conducted content audit on monthly basis and update content accordingly• Proofread and approved social media content, as well as improve readability of the content• Wrote print marketing material• Coordinated with SEO expert and social media handler on daily basis• Created effective content strategy with business owners, strategic planners, and other creative team members to promote brand online and develop brand stories • Promoted the new products by generating press releases• Created content marketing strategy in accordance with trends and competitors Show less

• 

  Thesocialtalks

  Oct 2022 - Nov 2022

  Journalist

  • Research, document, write, and convey news in an honest, ethical, and objective standard.• Pitch stories to the editorial staff in content areas of news, sports, and entertainment.• Perform research and check all facts to maintain a high standard of journalistic integrity.• Follow through on contacts, sources, and leads to gather information for stories.• Provide compelling coverage of both anticipated and spontaneous news for print and online media.

• 

  Freelancer- Self employed

  Dec 2022 - now

  Freelance Copywriter

  • Research and write short, concise, and engaging material to cater to each client’s specific requirements. • Create optimized content for meta-title and meta description to enhance brand visibility on digital and social media.• Facilitate on-going projects in creating plans of launch, digital marketing strategies, and consumer pitches through social media. • Create new content for articles and blogs & edit along with proof-read written material of high quality.• Create social media content to better position the brand by forming a distinctive voice of the brand on digital media. Show less