Orla Reddy

Experience

• 

  Irish Ferries

  Dec 2013 - May 2014

  Business Development

  -Reported to the Marketing Manager -Responsible for the customer care management of the B2B database -Key account management and relationship development for both new and existing business-Co-ordinated and managed relationships with key stakeholders from local businesses to multi-national companies -Identified and addressed gaps in processes and systems to improve customer experience across all touch points-Performed as a key part of all business areas including marketing, IT and customer projects-Delivered projects on time with tight deadlines in a highly competitive customer service environment-Developed complete commercial awareness in relation to competitor activity reporting weekly on changes in the market-Analysed and interpreted data by creating weekly performance reports Show less

• 

  The AA (Ireland)

  May 2014 - Aug 2019

  • Report directly to the Head of Marketing • Responsible for the AA’s customer acquisition and retention marketing activity across the company’s regulated and non-regulated product portfolio• Manage ATL and BTL campaigns, from proposition development to GTM • Use MI to monitor results and identify key opportunities for the business• Liaise and manage relationships with creative, digital and media agencies & mailing house • Responsible for improving customer experience across all touch points and ensuring they are in line with brand and tone of voice guidelines• Work closely with the online team to ensure seamless integration online & offline• Manage and organise Market Research activities on both the existing and non-existing customer base• Create and manage marketing budgets and forecasts Show less

  • Marketing Manager

    Mar 2019 - Aug 2019

  • Go to Market Manager

    Sept 2017 - Mar 2019

  • Marketing Executive

    May 2014 - Sept 2017
• 

  FLYEfit

  Sept 2019 - now

  Head of Marketing