Sasha Leong

Experience

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  Dutch National Ballet Academy

  Aug 2014 - Jul 2016

  Ballet Dancer

  Repertoire includes Bride in Five by David Dawson, River Four Couples in Yondering by John Neumeier, Till Then by Giaconda Barbuto and works by Maurice Bejart and August Bournonville.

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  Mosman Dance Academy

  Aug 2016 - Dec 2018

  Dance Teacher
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  The Fit Foodie Blog

  Oct 2017 - Feb 2019

  Content Manager

  Copywriting and SEO optimisation, content scheduling and graphic design for The Fit Foodie site. Author page is available via the-fit-foodie.com/author/sashaleong/Organised PR collaborations with Sweaty Betty and cross promotion on publications including Sporteluxe, Stylerunner and Body & Soul.

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  Sasha Leong

  May 2018 - Nov 2024

  Photographer, Brand Design and Creative Direction

  Specialising in brand storytelling, I work with brands in the digital and retail industry to provide creative direction, content creation, copywriting and visual design.I've worked with the Australian Literacy & Numeracy Foundation, Aroma Coffee, Marley Spoon, and public figures including Sarah Davidson, Sally O’Neil and Reece Carter. My work has been featured in iD Magazine, Popsugar, Sporteluxe, EatWell & Meal Prep Plan (Murdoch Publishing).

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  Scoop Wholefoods

  Nov 2020 - Jun 2022

  Led the design, implementation and marketing collateral of the Scoop Wholefoods Click & Collect E-Commerce site. Completed in a 3 month timeline for 7 locations. Launched with traffic the top 9% of stores on Shopify, and maintained traffic in top 6-8% 6 months later.Collaborated with the buying team to strategise marketing activities & organise cross promotions with suppliers including Pana Organic.Worked closely with Gill Capital on an ESG case study for Scoop Wholefoods SG in collaboration with Ernst & Young. Show less

  • Digital and Systems Manager

    Oct 2021 - Jun 2022

  • Digital Marketing Manager

    Nov 2020 - Oct 2021
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  Service NSW

  Aug 2022 - Feb 2025

  As the lead product designer for Customisation project in MyServiceNSW Account, I partner with the team's data scientists and product managers to develop a series of scalable experiments for customisation.Together with a small team of designers I manage and support the design team culture by planning and facilitating team meetings, retrospectives, and feedback sessions. As the sole designer in the MyServiceNSW Account Authentication team, I led the design and product rollout of Multi-factor authentication using the Service NSW app. During my time in the team I provided design guidance to the team to increase usability and accessibility compliance for one of the highest traffic products in Service NSW. Embedded in a cross-functional squad, I’ve developed content and supported product design for vouchers, grants, and authentication.My main project Back to School NSW Vouchers was a Good Design Award winner and received the Service NSW CEO Outstanding Contribution award.Utilising previous research and stakeholder feedback, I collaborated with the team to produce a scalable voucher offering.

  • Senior Product Designer (TAA)

    Jul 2024 - Feb 2025

  • Product Designer

    Dec 2023 - Jun 2024

  • Content Designer

    Aug 2022 - Nov 2023
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  Unloan

  Feb 2025 - now

  Senior Product Designer