Herry, Chih Po Wang

Experience

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  Swire Beverages

  Jul 2013 - Aug 2013

  Business Analyst, Internship

  -The Bar-code IssueResolved a data-arranging issue, which owing to incompatibility of different Barcode-related data sources from one of our key account, by field survey and debugging. Resulted in biased data been corrected, making them analyzable.-The DM DatabaseAssisted in Constructing and maintaining a DM(Direct Mail) advertising database, which contains 10000+ entries of products, prices, and promotion details from different channels, for further research purpose.

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  Republic of China Air Force

  Dec 2013 - Nov 2014

  Executive Private Assistant

  Private Assistant of a Major General (Commander of Air Force Maintenance & Supply) - Managed the general's office, organized meetings and schedules. Personal driver.- Arranged and received military officers and international visitors.- Composed, translated and revised English official documents.

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  Nielsen

  Dec 2014 - Aug 2017

  Served over 10 top-tier multinational manufacturers in consumer goods industry (both Food & Beverages and Personal Care Products). Maintained consulting service by delivering market analysis presentations, managed day-to-day client requests, coordinated on analysis and reporting of assigned research projects.Over 40 Market Analysis Presentations Delivered• Creating and delivering over 40 high-impact sales performance presentations targeted to key decision makers with strategic insights. Resulted in avg. 4.1/ 5 positive feedback, along with numerous gratitude from clients’ top management. Cross Category Project Member• Workforce of Cross Category Group, which aimed to analyze cross categories market data, extracting key insights to publish up-to-date trend reports monthly to be shared with colleagues and clients. Took initiative to provide the team with external data for more comprehensive contents, and always volunteered to deliver internal presentations.Quality Control Project Member• In charge of Quality Control Group, which was a cross-department function dedicated to ensure the data adheres to a set of quality criteria, in order to meet the data accuracy requirement of the clients. Solved numerous QC issues by interdepartmental coordination and monitoring each stage of production. Show less

  • Senior Analyst, Market Research

    Oct 2016 - Aug 2017

  • Analyst, Market Research

    Dec 2014 - Sept 2016
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  Appier

  Aug 2017 - May 2022

  Product Marketing Leader• Led the product marketing of Advertising Solutions, which contributed majority of the company’s revenue. Worked closely with the Product Development team and Sales team for strategy & content development.• Generated 50+ sales slides and handouts across various products and verticals for customers of different business models. Composed 50+ successful client stories for press releases, online promotions, and sales pitches.• Responsible for all product-related content.Market Insight & Analysis• Generated over 5000+ B2B leads globally by composing 5+ consumer insight reports and whitepapers for lead generation and brand awareness purposes. • Coordinated across departments to collect raw data, streamline the data, and extract insights.Event Marketing• Generated 1000+ online leads globally through webinars. Hold 10+ online webinars from content preparation, speaker coordination to logistics. • Assisted in 10+ offline events such as Customer Day, new product launches, forums & exhibitions to strengthen relationships with clients as well as increase brand awareness.Sales Enablement & Training• Rated 9/10 in feedback as a trainer in 10+ sales training, delivering product and market knowledge. Worked closely with global sales leaders to develop customized sales materials.Digital Marketing• Assisted in the revamp of Appier’s official website twice and managed day-to-day operations and performance through WordPress and Google Analytics.• Worked as part of the lead generation team to optimize and boost leads through website and email campaigns. Show less Data insight and content marketing in the AI field.• Establish and build a data insights and analysis program, analyzing a variety of data to produce marketing reports, info-graphics, leave behinds and case studies for use around the region.• Monitor external resources to surface and package relevant insights.• Support production and localization of marketing collateral such as decks, leave-behinds and whitepapers, executive presentations and speeches, and industry trend thought piece. Show less

  • Senior Marketing Manager, Product Marketing

    Sept 2020 - May 2022

  • Marketing Manager, Data Insight

    Aug 2017 - Sept 2020
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  Chen Kuang Construction Ltd.

  May 2022 - now

  Project Manager

  Assisted in urban renewal projects in the family business.