Jennifer Strahan Walker, M.A.

Experience

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  Alaska Travel Industry Association

  Oct 1998 - Aug 2000

  Communications Coordinator (Marketing and Public Relations Writer)

  Public relations writer for non-profit, member-based tourism trade group Audiences: Member businesses, public, prospective visitors, news/travel media, policy-makers, board members, and special-interest groups Subject areas: Market research, destination marketing, legislative action, taxation, government-agency policy, infrastructure, natural-resource management, and economic/environmental impacts Deliverables/tasks: Writing copy to advocate for Alaska’s tourism industry and managing publication projects end-to-end: press releases, newsletters, annual reports, speeches, editorial articles, talking points, and position letters; brochures, flyers, fact sheets, programs, catalogs, print ads, registration forms, and related special-events collateral for fundraising, government relations, and annual convention Show less

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  HP

  Sept 2000 - Aug 2002

  Information Developer

  Technical writer for technical communications consulting firm serving HP printing and imagingAudiences: Consumer end users Products: Printers, scanners, paper-handling accessories, and firmware/software Deliverables/tasks: User guides, multilingual installation guides, getting-started guides, and help file content; GUI mapping, interviewing SMEs, and documenting product tear-down/assembly

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  McKesson

  Sept 2002 - Aug 2004

  Technical Documentation and Curriculum Developer (Technical Writer and Instructional Designer)

  Technical writer and instructional designer for Automated Prescription Systems (APS) division of Fortune 20 pharmacy-automation manufacturerAudiences: Field services technicians and pharmacy technician end users Products: Pill-counting scale, pill-dispensing cabinets, and robotic pill-dispensing unit Deliverables/tasks: Installation guides, service manuals, training manuals and assessments, technical services bulletins, job aids, and interactive tutorials in ToolBook Instructor; migrating legacy content into FrameMaker and collaborating with product engineers and field services technicians to document equipment installation and usage Show less

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  Micron Technology

  Sept 2004 - Sept 2007

  Lead Content Author

  Copywriter and web content author for memory products e-commerce sites Audiences: B2B customers, end consumers, PC gamers, channel resellers, white-box builders, OEMs, affiliates, and trade-show attendees Products: RAM upgrades, SSDs, USB flash drives, flash cards, and graphics cards Deliverables/tasks: Web content for Crucial.com and Lexar.com (landing pages and product descriptions), banner ads, product flyers, sales enablement content (direct/OEM/disty/channel), customer service e-mails, print ads, search engine copy, product packaging, consumer buying guides, performance-benchmarking articles, FAQs, surveys, brochures, conference presentations, and trade show collateral; working with product/project/public relations managers, SMEs, graphic designers, web developers, and legal to create content; supporting new-product introductions; brainstorming to develop strategic promotional campaigns Show less

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  Aquent Studios

  Sept 2007 - Mar 2008

  Information Developer

  Technical writer for technical communications consulting firm serving HP printing and imaging Audiences: Consumer end users and service technicians Products: Printers, smart card readers, firmware/software Deliverables/tasks: User guides, installation guides, and service manuals; collaborating with SMEs to assess content and maintaining version-controlled, XML-based CMS topics in Vasont CMS according to HP Cheetah style standards

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  MPC Computers (MicronPC)

  Mar 2008 - Aug 2008

  Web Content Manager

  Web content writer for IT hardware manufacturer Audiences: Consumers and enterprise IT customers (primarily SMBs, healthcare, gov-ed) Products: PCs, laptops, netbooks, servers, and storage Deliverables/tasks: Product pages and online technology articles for MPCCorp.com

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  Micron Technology

  Jul 2008 - Jun 2013

  Technical Writer III / Marketing Publications Writer

  Technical writer and marketing/web content writer for Fortune 500 semiconductor/memory solutions manufacturer• Marketing publications writer and technical writer for Corporate Communications and Marketing group• Technical writer for DRAM Applications Engineering groupAudiences: Design engineers for embedded, wireless, automotive, industrial, medical, military, end user computing, high-performance computing (HPC), networking, and consumer applications Products: NAND and NOR flash, DRAM components and modules, multichip packages (MCPs), phase change memory (PCM), hybrid memory cube (HMC), Automata massively parallel processing, HPC, solid state drives (SSDs), FLCOS microdisplays and light engines, LEDs, and photovoltaic solar panels Deliverables/tasks: Micron.com data sheets, technical notes, technical marketing briefs, white papers, case studies, product flyers, and trade show collateral; collaborating with engineers, project and product managers, graphic designers, and web developers; maintaining interconnected, version-controlled, XML-based content management system (CMS) topics using DITA maps; migrating legacy desktop publishing content into XML CMS; updating diagrams; coordinating documentation reviews; linking public and secure documents to product part numbers in web CMS; editing engineering conference technical papers and presentations Show less

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  IDEMIA

  Jun 2013 - Feb 2014

  Senior Technical Writer

  Technical writer for Universal Enrollment Services (UES) agile software engineering groupAudiences: Software developers, system engineers, field enrollment agents, Transportation Security Administration (TSA) representatives, and transportation workers Products: Security and biometric credentialing systems for the Transportation Security Administration (TSA) and Department of Homeland Security (DHS)Deliverables/tasks: Standard operating procedures (SOPs), software GUI documentation, software release notes, software QA testing and bug-tracking, engineering guidance briefs, end user job aids, flowcharts, and coordinating Spanish GUI translations Security clearances: TSA e-QIP Transportation Worker Identification Credential (TWIC) Show less

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  Dell Technologies

  Feb 2014 - Oct 2016

  Online Copywriter / Marcom Copywriter

  Marcom content writer and online copywriter for Dell EMC, Dell Enterprise Solutions Group, and Dell Business Digital Marketing (industry verticals)Audience:Enterprise IT decision makersProducts/Solutions/Topics:• Enterprise solutions including storage, servers, all-flash arrays, converged IT, cloud computing, networking, and mobile solutions • Industry verticals including retail, government, education, healthcare, energy, financial services, telecommunications, and manufacturing/IoT Deliverables:SEO-optimized web page content for Dell.com and DellEMC.com, product details pages, blogs for PowerMore.com, articles for DellWorld.com, copy for infographics/bite-sized assets, copy for customer emails, sales-enablement content, product social media posts, and metadata Show less

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  HP

  Oct 2016 - Feb 2018

  Digital Experience Copywriter

  Web copywriter, UX writer, and editor for HP.com Global Digital Experience teamAudiences:Consumers, commercial/SMB customers, and internal audiencesProducts/solutions:Laptops, desktops, printers, services, print security, computer security, business solutionsDeliverables/tasks:• Participated as a UX writer in an overhaul of customer-loyalty program pages, improvements to store-checkout messaging, and the launch of a new ecommerce hardware-recycling site• Content for HP.com microsites/landing pages: holiday gift guides and seasonal campaigns, Women in Tech, HBCU Business Challenge, global diversity and inclusion, and Customer Welcome Centers • Content for HP.com home page: Mother's Day tribute, Cannes Film Festival, Premier Upgrade Program, Back to School buying guide, and new-product introductions (NPIs)• Copywriting and editing for HP.com education products and industry verticals• Conceptualization, naming, and copywriting for internal Digital Experience newsletter• QA for global HP Business Solutions pages, Support.HP.com, and Store customer emails• QA and content for mobile-first guidelines/best practices• Analyst's Corner asset descriptions• Banner/module copy for HP.com home page and learn pages• Metadata, SEO, internal/external/organic search Show less

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  Hewlett Packard Enterprise

  Mar 2018 - Jul 2019

  Digital Copywriter

  Web copywriter, UX writer, and editor for HP Enterprise (HPE.com) User Experience (UX) teamAudiences: Enterprise and SMB IT professionals and IT decision-makers Products/solutions: Enterprise and SMB hardware, software, and IT services for hybrid IT, cloud, converged and hyperconverged infrastructure, IoT, HPC, networking, security, storage, servers, and industry verticals Deliverables/tasks: • User-optimized copy for new pages and page refreshes • Succinct, engaging copy for banners and asset descriptions Show less

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  Transmission

  Jul 2019 - Jan 2023

  Senior Copywriter

  Creative copywriter, technical content writer, and editor for enterprise IT B2B ABM agencyClientsHP, HPE, Riverbed, Nutanix, Citrix, Autodesk, Dropbox, Poly, Tata Communications, Henkel, MedalliaTechnologiesEnterprise IT, AI, IoT, digital workspace, printing, 3D printing (3DP), VR/AR/XR, PCs, security, civil infrastructure, and industry verticalsDeliverablesDemand-gen assets such as articles, banner ads, display ads, landing pages, ebooks, presentations, persona messaging frameworks, campaign concepting, emails, social posts, and infographics Show less

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  ServiceNow

  Aug 2022 - now

  Senior Content Writer

  Senior copywriter on Content Experience Team (CET)DeliverablesDemand-gen assets such as blogs, landing pages, asset descriptions, social media posts, meta descriptions, customer stories, ebooks, survey reports, and customer emailsTechnologiesAI, GenAI, SaaS, IT operations management (ITOM), IT service management (ITSM), IT asset management (ITAM), software asset management (SAM), hardware asset management (HAM), AI, generative AI, automation, hyperautomation, robotic processing automation (RPA), strategic portfolio management, field services management (FSM), customer service management (CSM), source to pay (S2P), employee experience, and customer experience Show less