Alicia Beumer

Experience

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  Alyze.design

  Jan 2015 - Jan 2019

  Freelance allround designer

  • Bringing ideas to life through versatile design solutions.• Transforming concepts into captivating visuals.• Proficient in graphic design for both print and digital.• Staying updated with design trends and tools.• Proven track record of delivering excellence.• Helping beginners develop their design skills and confidence.

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  Gamestad

  Aug 2016 - Oct 2016

  Gamecoach
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  F&L Publishing

  Feb 2017 - Jul 2017

  Graphic Designer
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  Allin1Mediaservice

  Feb 2018 - Jul 2018

  Contentspecialist
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  Stichting Heel Holland Zorgt

  Feb 2018 - Jul 2018

  Webdesigner
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  Alyze.designs

  Jan 2019 - now

  UX Designer

  • Conducting user research, such as interviews and usability testing to gather valuable insights that serve as the basis for informing and improving design.• Creating interactive wireframes and prototypes that reflect the functionality and navigation of digital products with a focus on usability and intuitive interactions.• Applying agile methodologies in the design process to provide flexibility in responding to changing requirements and enable iterative improvements.

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  Isatis Health

  Mar 2019 - Sept 2019

  UX Designer

  • Collaborated with stakeholders to create wireframes that align with user needs and business goals ensuring an overall positive user experience.• Conducted in-depth user research. Several used methods were interviews, surveys and usability testing. All of these insights were used to determine pain points which were mended later on.• Created an interactive prototype in Adobe XD to test and validate the design concept and user flow. The feedback was used to iterate the prototype and refine it based on newly gained insights.• Through extensive user research, pain points were identified during the onboarding process. To improve user engagement, a new beginner friendly onboarding training is created. Show less

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  R&B Webpromotions

  Jun 2021 - Jul 2022

  Online Marketer

  • SEO Specialist and experienced marketer with expertise in digital strategy and content marketing.• Passionate about increasing organic traffic and optimizing online visibility.• Skills encompass keyword research, on-page and off-page optimization, and the use of analytical tools to track SEO performance.• Extensive experience in developing and implementing content strategies that enhance user engagement and deliver high-quality, relevant content.

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  Visma

  Sept 2022 - Sept 2023

  UX Designer
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  SmartTrackers

  Jan 2023 - Sept 2023

  𝗦𝘂𝗺𝗺𝗮𝗿𝘆 𝗼𝗳 𝗿𝗲𝗹𝗮𝘁𝗲𝗱 𝘁𝗮𝘀𝗸𝘀:• Utilized wireframe techniques to create low-fidelity prototypes that are used to test with stakeholders to gather feedback and iterate where necessary.• Mapped out customer experience journeys through extensive research, using earlier given feedback and newly acquired information through interviews. These insights are used to create better use-centric and seamless experiences.• Conducted user testing interviews to gather feedback on prototypes, designs, and concepts. By developing test plans, setting up a group of test users, and facilitating test sessions, a lot of data has been gathered to identify usability issues.𝗞𝗲𝘆 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:• Improved client acquisition by enhancing the user experience, resulting in a more user-friendly interface.• Increased the pNPS (Product Net Promoter Score) to 7.5, reflecting higher user satisfaction.• Implemented a comprehensive design system in Figma, including a visual guidebook posted online for consistent design standards. Show less

  • UX Designer

    Sept 2022 - Sept 2023

  • Online Marketer

    Jan 2023 - Jun 2023
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  Radboudumc

  Feb 2024 - now

  Web Editor

  𝗦𝘂𝗺𝗺𝗮𝗿𝘆 𝗼𝗳 𝗿𝗲𝗹𝗮𝘁𝗲𝗱 𝘁𝗮𝘀𝗸𝘀:• Managed and updated website content for a large-scale collaboration involving nine regional hospitals.• Determined the layout and structure of web pages using pre-made content blocks, optimizing the user experience and ensuring a cohesive presentation.• Edited written content to ensure clarity, accuracy, and consistency across the site.𝗞𝗲𝘆 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:• Ensured timely updates and accuracy of information, supporting the collaboration’s objectives and improving public engagement.• Successfully streamlined communication between stakeholders, resulting in a more efficient content update process Show less