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Lorena Pineda

Lorena Pineda

Graphic Design

Followers of Lorena Pineda464 followers
location of Lorena PinedaAzcapotzalco, Mexico City, Mexico

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  • Timeline

  • About me

    Visual Creative/ Ux Designer

  • Education

    • Blanche Macdonald Centre

      2012 - 2012
      Tecnicatura Make-Up Artist/Specialist Professional

      I learned how to transform the human canvas into the desired character or appearance within an allotted timeframe in order to enhance physical features and create a flawless appearance.I develope a broad range of common skills, but can specialize in the next techniques: Special EffectsProstheticsHigh FashionAirbrushingHigh Definition

    • ESCE International Business School

      2009 - 2009
      International Business Certification

      This certification provied the knowledge and skills to compete effectively in the ever-changing global business environment. Upon completion of the program I was able to obtained the knowledge to assist special needs of international business markets and will have developed skills to capitalize on global business opportunities.

    • Universidad del Valle de México

      2007 - 2011
      Bachelor’s Degree Graphic Design

      Activities and Societies: Vice-president of the student council. (UNIGRAFO) I learn how to combine art and technology to communicate ideas through images and the layout of web screens and printed pages. Also learn how to develop the overall layout and production design for advertisements, brochures, magazines, and corporate reports. Finishing the Bachelor I was able to communicate with clients, customers, and other designers to ensure that my designs accurately reflect the desired message and effectively express information.I am able to think of new… Show more I learn how to combine art and technology to communicate ideas through images and the layout of web screens and printed pages. Also learn how to develop the overall layout and production design for advertisements, brochures, magazines, and corporate reports. Finishing the Bachelor I was able to communicate with clients, customers, and other designers to ensure that my designs accurately reflect the desired message and effectively express information.I am able to think of new approaches to communicating ideas to consumers and create unique designs that convey a recognizable meaning on behalf of their clients. Show less

  • Experience

    • Freelance

      Jan 2011 - Jun 2015
      Graphic Design

    • ASIS International Chapter Mexico

      Mar 2011 - Sept 2011
      Trainee

      Mostly I created visual material for internal communication and publicize social events to members of the organization. It also helped create the visual identity of the event "Latin American Congress on Safety 2011"

    • Sika

      Apr 2013 - Nov 2013
      Diseñador Jr.

      Worked with Designer Sr to generate visual proposals for different company stores, this included: Banners, Brochures, leaflets. Also worked with the Community Manager to create visual content for Facebook. I helped carry out several product photo shoots.

    • Aluminicaste

      Nov 2013 - Feb 2016
      Advertising Project Manager

      I developed the department of Advertising and Marketing by establishing and running communication processes, corporate public relations and corporate markets. I was in charge of creating the corporate image of the company and implement it internally and externally, likewise, content and image creation for advertising on the Internet, magazines, brochures and leaflets. Development and maintenance of the web page and Facebook page

    • Corporación Operadora Alimenta

      Oct 2016 - Dec 2016
      Community Manager

    • Itera Process Consulting e IT Institute

      Feb 2017 - Mar 2019
      Marketing Designer

      During these two years within the Itera, it had the function to create graphic and editorial content for both branches of the company, It Institute and Itera, globally (Spain, Peru, Chile and Colombia). On the part of It Institute it generated ideas for intelligent campaigns, executed its accomplishment (mailings and pieces for social networks), recording of courses and promotional videos, which were customized depending on the country what they were directed. On the part of Itera, it generated presentations that were directed to the client, printed brochures, souvenirs for events, mailings and publications for social networks. Also I was in contact with my internal and external client at all times to understand their needs and deliver a give the correct solution. Show less

    • Self-employed

      Apr 2019 - Apr 2021
      Visual creative/ Ux Designer

    • Agencia Digital Parallax

      Sept 2019 - Feb 2022
      Project Facilitator

    • Freelance

      Apr 2021 - Apr 2022
      UX/UI Designer

    • Broadspire

      Jun 2022 - now
      User Experience Designer

    • Crawford & Company

      Jun 2022 - now
      User Experience Designer

  • Licenses & Certifications

    • Scrum Fundamentals Certified

      SCRUMstudy - Accreditation Body for Scrum and Agile;Download Free Scrum Body of Knowledge(340 pages)
      Aug 2020

    • International Business Certification

      ESCE - Ecole Superieure du Commerce Exterieur

    • UX Research: Journey Mapping

      LinkedIn
      Jul 2022
      View certificate certificate

    • Scrum Master Certified

      SCRUMstudy - Accreditation Body for Scrum and Agile;Download Free Scrum Body of Knowledge(340 pages)
      Aug 2017