Adeline Lim

Experience

• 

  ATOS Wellness Private Limited

  Dec 2007 - Dec 2007

  Customer Service Officer and Telemarketer

  Telemarketing, Customer service and data entry for customer appointments.

• 

  Livewire Private Limited

  Aug 2009 - Oct 2009

  United Overseas Bank Credit Card Promoter (Intern)

  Marketing and road shows for United Overseas Bank Singapore (UOB) credit cards.

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  Icommunications & Marketing Private Limited

  Oct 2009 - Oct 2009

  Telemarketer (Intern)

  Telemarketing for Diners Club Singapore

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  Crocs Asia

  Apr 2011 - Jul 2011

  Marketing Admin (Temp)

  Data entry for Crocs Club memberships and data cleaning on Crocs Club Asia for Marketing Department.

• 

  Wing Tai Clothing Private Limited

  Aug 2011 - Oct 2011

  Marketing Communication Assistant (Temp)

  - Managed loyalty members programme such as data entry and issuing of membership cards. - Handled customers' enquiries and complaints. - Managed Clothes Collection Launch event as events receptionist and VIP contact personnel. - Generated awards reports and public relations reports from magazines and newspapers for boutiques.

• 

  Crocs Asia

  Feb 2012 - Dec 2014

  Human Resource Admin (Temp)

  - Ensured accurate leave form entry and leave crediting entry into EPE system.- Processed leave details and leave entitlement reports. - Processed and issued of quarterly entitlement. vouchers, access cards and staff passes.- Crafted and designed vouchers to be issued to clients. - Oversee distribution of HERO products to employees. - Assisted on other ad-hoc administrative/ coordination tasks.

• 

  Dejewel Galleria Pte Ltd

  Dec 2014 - Mar 2015

  Marketing Assistant (Temp)

  - Maintained and updated weekly gold pricing, jewellery records, organized inventory reports. - Developed social media posting for two brands under the company (Jewel de Belle and Dahlia). - Redesigned sub-brands website and marketing collaterals. - Oversaw photoshoot of new in-store jewelleries and jewelleries on loan for external photoshoots- Identified and secured relationships with partners for collaboration. - Researched and proposed changes for Diamond Exchange Singapore & GIA community Singapore. - Ensured proper visual merchandising presentation, organization and storing of jewelleries. - Managed and analyzed customer data to ensure targeted marketing campaign. Show less

• 

  Singapore-Stanford Biodesign, A*STAR

  Jun 2015 - Dec 2018

  - Designed marketing collaterals such as flyers, events email blast, and corporate offerings.- Managed and updated organizations’ contact database.- Handled SSB financial and administrative activities.- Supported management with all marketing and branding strategies including timelines, proofing, and evaluating marketing copy and design. - Managed and organized all operations for events such as Thought Leader Series and Technology Showcase (more than 300pax in 2018), BME-IDEA APAC (100pax for 2years.), Fellowship Roadshow and recruitment (annual increase in amount of application by 100%). - Created, crafted content for new website and ensure timely update and sync in all audience engagement platforms for content correctness.- Developed strategies for effective brand marketing, promotion and customer engagement.- Supported structuring of SSB Phase 3 Funding proposal to NRF via several means including assisting with amendments of proposal document and updating data on proposal and slide deck to funder.- Participated in crafting fellowship 2.0; new 3 steps application process. - Managed collaborations ranging from regional to local partnerships and corporate memberships. - Served as Personal Data Protection Activist for SSB. Show less - Conducted market research to understand alumni’s career growth and training requirements.- Create and executed job opportunity and events email blast to internal and external talent pool- Brainstormed and developed ideas for creative marketing campaigns- Assisted in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)- Liaised with external vendors to execute promotional events and campaigns Show less

  • Marketing & Events Executive

    Oct 2015 - Dec 2018

  • Marketing Specialist (Temp)

    Jun 2015 - Sept 2015
• 

  Singapore Biodesign

  Oct 2015 - Sept 2021

  Marketing and Events Senior Executive

  - Assisted with the execution and fulfillment of all partnerships' contractual elements including crafting of Corporate Membership Contracts and SingHealth Immersion Contract. - Oversaw setup of new Customer Relationship Management system and maintenance. - Point of contact and management of relationships with all Corporate Members, Alumni Networks, and ecosystem partners. - Designed and improved marketing campaign plans and branding for each offerings to create a positive brand impression and generate brand awareness. - Oversaw brand transition from Singapore-Stanford Biodesign to Singapore Biodesign in the branding and marketing aspect.- Orchestrated comprehensive operations and marketing strategies to produce and execute a broad range of high-profile events as BME-IDEA APAC Conference, Brand Launch and Thought Leader Series. - Oversaw design agency on crafting of collaterals and materials according to branding requirements.- Created and propagated an enthusiastic brand message that resonate with target demographic.- Set and achieved strategic goals related to social media metrics and marketing campaign initiatives. Show less

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  SingHealth

  Sept 2021 - now

  • Assistant Manager (Marketing & Outreach)

    May 2023 - now

  • Senior Executive (Marketing and Outreach)

    Sept 2021 - Apr 2023