Shweta Bharat

Experience

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  Lowe Lintas - LinOpinion

  Oct 2010 - Nov 2010

  Internship Trainee

  - Conducted client research and maintained detailed client information.- Managed and developed media lists and editorial schedules.- Oversaw database organization and maintenance.- Maintained client files and compiled press kits for distribution, including generating reports on media coverage data.- Worked with clients such as Muthoot Finance, Loop Mobile, Aircel, Taurus Mutual Fund, DHFL Primerica, and Principal Mutual Fund.

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  Viacom18 Media Pvt Ltd

  Jul 2012 - Jan 2016

  - Engaged in diverse Intellectual properties within the Viacom18 portfolio, including Vh1, MTV, and Nickelodeon.- Orchestrated 360-degree brand campaigns for India's premier events like Vh1 Supersonic, MTV Xtreme, and Nickelodeon Dora's Pirate Adventures.- Collaborated closely with internal teams across Viacom18 channels and external agencies.- Oversaw brand design and marketing initiatives to uphold branding consistency.- Established partnerships and alliances, ensuring fulfillment of all commitments.- Pioneered a self-sustaining revenue stream for Vh1 Supersonic through Vh1 Supersonic 101 campus events.- Connected with over 300 ambassadors in 50+ campuses nationwide.- Managed the festival box office operations and extensions seamlessly.- Worked closely with the talent management team (TEG Lifelike Touring Australia) to ensure timely appearances.- Identified and onboarded over 50 promoters nationwide and maintained a robust national vendor network. Show less - Conducted market research on company products and competitors' offerings.- Developed market research initiatives to evaluate customer perceptions of existing and new products.- Provided insights on upcoming purchasing trends and generated product forecasts.- Represented Viacom18 at trade shows, events, and demonstrations.- Established and managed brand decks to support the business development team.- Ensured the accuracy and currency of licensee agreements.- Facilitated inter-departmental collaboration with PR, Marketing, Ad Sales, OAP, and the digital team. Show less

  • Integrated Network Solutions, Marketing Executive

    Dec 2013 - Jan 2016

  • MTV Marketing & Research

    Mar 2013 - Dec 2013

  • Consumer Products (Nickelodeon & MTV), Marketing

    Jul 2012 - Feb 2013
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  Co-Create

  Apr 2016 - Dec 2020

  Co-Founder & CMO

  Co-Cr8 is India's only consulting practice that services defined functions across brands and Intellectual properties in the Live Entertainment space. - Facilitated clients in expanding nationwide by devising and executing enduring business strategies.- Developed brand designs and various marketing collaterals. - Crafted brand partnership presentations for clients to aid the monetization team.- Spearheaded product structuring for clients to facilitate market entry.- Established marketing partnerships with prominent media platforms across diverse categories.- Oversaw the management and implementation of legal agreements for client and partner onboarding.Clients: BlueFrog Media Pvt Ltd., Wonderflip Festival, Ragasthan Music Festival, Amsterdam Dance Event Mumbai Sessions, Magnetic Fields Festival, Future Theory Festival, and Percept Show less

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  Freelance

  Nov 2018 - now

  Freelance Consultant

  - Successfully delivered over 30+ well-conceptualized brand presentations and 25+ Intellectual property presentations meeting deadlines. - Conceptualized and presented over 180 custom go-to-market brand strategies, contributing to a 60% increase in sales turnover.- Offered clients cutting-edge creative marketing solutions with an unwavering commitment to customer satisfaction.- Developed well-conceived Intellectual property and Event presentations.- Crafted engaging visuals for social media platforms to highlight the brand's services.Implemented effective social media campaigns across brand assets to enhance follower engagement.Clients: Bahrain: ActivSpace Gym (Y.K. Almoayyed), Ruh (Wellness)India: VIU International Pvt. Ltd (OTT), Just Music (Music Content Company), Laqshay Event Capital (Live events & Branded Content), Forest Hills at Tala (Hospitality), NICE (Software Solutions), Villa Artemis (Hospitality) Show less

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  BOOM

  Dec 2020 - May 2021

  Lead Creative Strategy, BOOMLive

  - Collaborated with the marketing team and design agency to define the brand design and strategy.- Conceptualized and developed the brand presentation and guidelines effectively.- Created brand partnership presentations to assist the monetization team.- Conducted market research to stay abreast of customer trends.- Oversaw brand design implementation and ensured the consistent use of graphic imagery in marketing communications.

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  Villa Sixteen

  Oct 2021 - now

  Marketing Consultant

  - Overseeing the development of brand design and strategy- Creating visually appealing content for social media platforms to showcase the brand's products. Maintaining brand consistency across various social media handles with over 1k+ followers and reaching 2.6K+ non-followers monthly. - Executing social media campaigns to engage followers and manage online interactions, including comment moderation, consumer interactions, and addressing any issues such as complaints or returns. - Responsible for comment moderation, consumer interaction, and diffusing any online issues (complaints, returns, etc.)- Organizing and hosting brand pop-up shops at peer spaces (30+ pax), ensuring brand consistency with decor across pop-up shops.- Ensuring content calendars are met and all tasks are carried out effectively. Show less