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Hemang Patel (HP)
Chief Marketing Officer

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About me
Leadership Development & Mentoring I Business & Sales Strategy I Strategic Expansion & Market Growth I Learning & Development I People & Process Management
Education

IBS Bangalore
2003 - 2005MBA Marketing Management and HR Management
BJVM
1997 - 2001Bachelor of Business Administration - BBA
Bharatiya Vidya Bhavan's
1996 - 1997XII Commerce
Experience

Endeavor Careers Pvt. Ltd.
Oct 2005 - Mar 2019Chief Marketing Officer• Instrumental in framing policies of HO departments, viz. Marketing, Academics, Operations, HR & Branding.• Instrumental in making SOPs, adherence procedures & escalation matrices for all departments.• Set & reviewed sales targets, marketing budgets and approving National & Regional level execution plans.• Planned, implemented & monitored progress of admissions, from lead generation to enrollments for all courses, leading to revenue generation for all centers of West India including all franchisee owned centers.• Actively involved in conceptualizing, developing & packaging the Online Learning vertical.• Partnered with BD team to identify new avenues & areas for expansion & developing franchisee partners.• Designed & implemented campaigns across all mediums – ATL as well as BTL – for all centers.• Owned the Recruitment planning, selection, training, retention, performance review, appraisals & leadership development for the staff of the West India region.• Crisis & grievance handling & liaisoning with all departments depending on the magnitude of escalation.• Planned & executed re-training calendar of academic & marketing resources & their subsequent evaluation.• Conducted regular reviews to check alignment to sales targets & marketing budgets.• Consistently created awareness & built the ‘Endeavor’ brand by conducting seminars, workshops & academic events in colleges, universities, schools & academic forums across India. Show less

Uplers
Mar 2019 - Feb 2020VP - Learning & Development• Experienced the Training Life Cycle from need identification, need analysis, need prioritization, objective definition, delivery, feedback to measuring business impact.• Implemented Best Practices for Return on Training (ROT) by introducing pre-assessment, mid-assessment, post-assessment, diagnostic interactions, prologues, handouts, trainee scorecard, line manager scorecard, refresher courses & continuous re-call props.• Blended e-classrooms, micro-learning videos & game-based learning to develop & deliver training programs like understanding & interpreting client requirements accurately, cultural aspects & adaptation to US, UK & Australia to handle clients empathetically, train the trainer, team building, tech for non-tech, best practices for account & client relationship management.• Identified & evaluated in-house trainers to conduct technical (SEO, SEM, SFMC, RACI) & sales training.• Executed long-term Intervention Programs with external experts for english communication skills, accent neutralization & pronunciation, dream manager, MBTI & effective & efficient leadership.• L&D initiatives like Uplers Knowledge Series, Newsletter, Uplers Certification Program & Reading Culture. Show less

Self-employed
Mar 2020 - Apr 2021Business ConsultantBusiness and Growth Consulting for MSME.

Ecosmob Technologies
May 2021 - Jul 2023• Defined, documented and executed the end-to-end Sales Process at Hodusoft (an Ecosmob venture)• Conducted customized learning Workshops for Sales team (Sales Masterclass), senior Leaders (Leadership Series) and Project Managers.• Recommended and executed changes in the HR Policies including organizational structure revamp, probation process, onboarding process, onboarding training plans and goal planning.• Managed digital marketing content and Content Management team members.• Lead and managed the Project Management Office (PMO) to ensure that quality projects are delivered on time and within budget.• Introduced, successfully managed and promoted the complete Learning & Development function, including Training Life Cycle, Assessments and Interactions, Digital and Offline Training programs.• Initiated employee welcome kit, training certifications, coffee with new hires program and leaders tea talks. Show less
VP - Business Growth and L&D
Jul 2022 - Jul 2023VP - Business Growth
May 2021 - Jul 2022

The One Technologies
Jul 2023 - Oct 2023VP - Sales and Operations• Defined, documented and implemented the end-to-end Standard Operating Processes for bidding sales, outbound sales, inbound sales and team Goalsheets - KRAs & KPIs.• Conducted first-ever learning Workshops - Sales Series at sales team level, on-going Leadership Series at leadership level and on-going Communication Skills at an organizational level.• Lead and managed the Digital Marketing team and initiatives.
Licenses & Certifications
- View certificate

Mastering Client and Account Management
UdemyAug 2022 - View certificate
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Independent Director
Institute of Directors (IOD), IndiaAug 2022 - View certificate

Scrum Certification 2022
UdemyNov 2022 - View certificate

Accredited Neuro-Linguistic Programming (NLP) Practitioner
UdemyOct 2022
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