Bridget Smith

Experience

• 

  Pfizer

  Jan 1994 - Jan 2001

  Sales Representative

  Energetic and passionate sales professional skilled in detailing multiple specialties and achieved phenomenal growth in Los Angeles and surrounding areas. Hospital experience included King Drew Medical Center, Orthopedic Hospital, Huntington Hospital, Providence Hospital Systems, Daniel Freeman Hospital, Centinela Hospital and Medical Center, Los Angeles County Hospital, UCLA, USC, and Brotman Medical Center.• Detailed Rheumatologists, Internists, Allergists, Cardiologists, Orthopedic Surgeons, Urologists, and Neurologists with a combined sales potential of $12.5M over a 7-year span. • Attained sales of $12.1M. Product launch experience with Zoloft, Aricept, Celebrex, Glucotrol XL, Lipitor, Zyrtec, and Viagra as well as detailing Glucotrol, Cardura, Norvasc, and Procardia XL. Coached and mentored 15 territory representatives in order to maintain cohesive messages through co-marketing efforts. Show less

• 

  InterMune

  Jan 2001 - Jan 2004

  Professional Healthcare Representative

  Biotech start-up and original member of the field sales force. Responsible for the sales and education of Actimmune in Idiopathic Pulmonary Fibrosis (IPF) and Infergen for Hepatitis C. • Facilitated recruitment and enrollment of patients in the Phase III registration clinical trial investigating the use of interferon gamma in the treatment of IPF at UCLA and Cedars-Sinai Medical Center. Launched product in new territory due to start up and achieved $1.5M in sales.• Worked with KOLs at UCLA, Cedars-Sinai Medical Center, USC, and Huntington Medical Research Institutes (HMRI) to evaluate the safety and efficacy of novel therapies in Hepatitis C. Educated patients during the recruitment of the Infergen Phase III Direct Trial, which was discontinued. Show less

• 

  Genentech

  Aug 2004 - Jul 2011

  Clinical Specialist

  Sales and education for market leading Hepatitis C therapeutic agent, Pegasys for use in Hepatitis C, Hepatitis B and HCV/HIV co-infection to Gastroenterologists and Hepatologists at Pfleger Liver Center (UCLA), Cedars-Sinai Medical Center, St. John's Medical Center, and Charles Drew Medical Center.• Worked with federally qualified funded centers as well as Hepatologists, Gastroenterologists, and Infectious Disease Specialists to provide Hepatitis C drug education for the communities at large including East Los Angeles, Alta Med and Oasis Clinic.• Ensured that all clinicians were aware of the newest advances in triple therapy while bringing imaginative approaches to the sales paradigm. Engaged as a member of the Los Angeles Hepatitis C Task Force to give perspective and share best practices for Hep C awareness.• Received Sales Leadership Award 2013 for outstanding efforts in achieving company goals while serving as Interim Division Sales Manager, piloting a Kaiser field project and training a global employee from China. Show less

• 

  Genentech

  Jul 2012 - Jul 2019

  Served as the primary point of contact for sales colleagues, in addition to diagnosing and triaging coverage and reimbursement challenges, keeping abreast of industry issues, trends, the competitive environment, and healthcare legislation. Cultures and Values Strategy Lead to positively impact the inclusive nature of the team. FRM leader collaborating with key stakeholders to lay diversity, equity, and inclusion foundation within the Managed Care and Customer Operations Team and Genentech overall teams.• Educated HCPs and staff around reimbursement, payer policies, industry shifts, while providing patient level issue resolution, physician advocacy, case management support as well as conducting staff in-services. Regularly reviewed cases to ensure all cases met turnaround time expectations. Conducted monthly check-in meetings and twice-year side-by-sides with case manager to conduct case audits to develop action plans to address identified issues, resulting in minimal practice errors. • Utilized extensive knowledge and expertise in the buy and bill sector as well as understanding payer dynamics and healthcare legislation for practice management success in order to minimize errors and billing submissions. Enabled five large practices, 46 satellites combined, to minimize barriers to access, while supporting 40,000 yearly case reviews for benefits verification and triage.• Incorporated training tools that supported the ongoing education, compliance, and training of the FRM team, which increased the knowledge base and depth for the FRM team. FRM Trainer at the Home Office to aid in bridging gaps of understanding regarding the FRM role. Two-time Retina MVP. Diagnosed and triaged claims, internal HUB collaboration to minimize access barriers in the buy and bill sector. Worked with Practice Managers and Retina KOLs to facilitate ease in disseminating misinformation and building educational strategies for other retina practices. Show less Conducted regular field rides, division meetings, as well as sharing best practices and field needs to stakeholders, including Marketing Team and senior leadership. Worked closely with the Field Operations Manager to gain an understanding of field operations, forecasting, and data analysis to support team growth.• Coordinated with product teams, reinforced brand objectives to the sales force, and maintained budget expenditures for the West Region DMs and RSD. Developed Transferable Skills focus to aid sales force in transitioning during lifecycle cessation, where 95% of field force were placed.• Co-managed the deployment and development of five Home Office to Field Interns during Pegasys and the 2nd Generation DAAs re-launch. All 5 received positions in the field post pilot. Show less Served as Compliance Captain for the Virology Brand Team in order to increase depth of compliance knowledge and adherence for the sales team.• Spearheaded the development of strategic plans for the division and pull through of projects with Commercial Training and Development while training new sales specialists.• Used Strengthscope and Situation Behavior Results (SBR) certification to aid sales specialists in behavioral shifts which resulted in better communication, collaboration, and continuity in engagements between manager, customers, and sales representatives. Show less Worked across the entire brand to build cohesive teams and diverse initiatives in order to satisfy company sales goals and objectives. Grew market share to 85% while managing resource budget of $35,000 effectively within +/-5%. 104.2% PTP, $2.147M Sales.• Maintained relationships with KOLs at major liver centers to build advocacy for patient success and improve outcomes with medical societies and patient resource groups. Established two patient education classes with Clinical Coordinator at UCLA Pfleger Liver Institute and West LA Kaiser (offsite).• Co-authored and piloted the Kaiser Clinical Specialist initiative aimed to increase and improve access to Kaiser physicians resulting in a fully staffed team within Managed Care and Customer Operations (MCCO). Show less Driving sales development and achievement while pulling through strategies in order to impact sales and marketing objectives. Maintained an effective culture of compliance, while leading team to perform and move rank from 18th to 2nd within the year while driving individual territory to 46/124, 103% to goal.• Encouraged team to "think inside the box" for ideas and approaches to business acumen. Coordinated DDD (Division Data Day) with Field Operations Manager to gain insights on individual data analytics for 5 chosen targets. Team moved up 4 spots in rank.• Initiated crucial conversations with team to better identify ways to work culminating in weekly "Happy Friday" messaging for kudos and congratulations for job well done. Show less

  • Senior Retina Field Reimbursement Manager

    Apr 2014 - Jul 2019

  • Regional Program Manager

    Nov 2013 - Mar 2014

  • Territory Manager

    Sept 2013 - Oct 2013

  • Senior Clinical Specialist

    Jul 2011 - Sept 2013

  • Interim Division Sales Manager

    Jul 2012 - Dec 2012
• 

  JAMES JORDAN MIDDLE SCHOOL

  Jul 2018 - now

  Chair of the Board of Trustees

  Provides leadership to James Jordan Middle School as a direct liaison between the Board and the school administration, while representing the Board of Trustees internally, externally in the community and CA Charter School Community at large.. Working in connection with the Executive Director to support the goals of the organization for the effective execution of strategic plans for student success, while serving as a bridge from the Board to the Administration.. Securing adequate resources for the organization to fulfill its mission, while protecting those assets for long term stability and viability. Collaborated during the global COVID-19 pandemic to build a brand new $14M facility. Currently engaging to fund a $6M gymnasium construction and crafting a 5-year strategic plan.. Ensuring board governance is strictly followed and the board is operating compliantly, evaluating, and compensating the Executive Director to carry out the mission. Show less

• 

  Aimmune Therapeutics

  Jan 2020 - Apr 2021

  •Sales and process educator for the FIRST oral immunotherapy product for peanut allergy. Hybrid role combining sales and reimbursement driving innovation and access to improve physician utilization and patient experience, external HUB education and pull through for coverage and patient successful outcomes.•Diversity, equity, and inclusion champion for the Kaleidoscope employee resource group.•Interim Team Leader through challenges incurred during launch and global pandemic while building brand recognition, access challenges with coverage reimbursement, diagnosing and triaging claims while reinforcing team continuity. Show less

  • Field Reimbursement Manager

    Mar 2021 - Apr 2021

  • Practice Account Manager

    Jan 2020 - Mar 2021
• 

  Sumitomo Pharma America, Inc.

  Apr 2021 - now

  Multi-Specialty Portfolio Specialist

  Circle of Excellence winner, sales and reimbursement leader dedicated to helping “every” patient improve their quality of life and lessen the healthcare disparities gap. Helping practices break access barriers while improving patients disease state knowledge and advocacy. •Drives product demand while creating a strategic account management mindset to track progress, identify areas of challenge in order to achieve goals and objectives.•Shares the patient journey through the lens as a former patient to create meaningful and clinically relevant conversations with healthcare professionals.•Utilizes knowledge, understanding of the payer mix, and the reimbursement environment to drive business, improve outcomes for patients and practices, while minimizing access barriers to treatment. Show less