Eric Dixon

Experience

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  Jackson Beverage Company

  Nov 2003 - Jan 2006

  *Managed and grew sales of our brand portfolio in a high volume, high paced, and highly competitive On-premise market *Built long-lasting relationships with retailers and business owners *Successfully managed a convenient store sales route dealing with many diverse retailers and needs*Manage, maintain, and grow sales in emerging accounts and build relationships with customers *Built warehouse orders for daily sales and delivery*Learned route accounting systems and warehouse processes for bulk and peddle delivery systems

  • On Premise Sales Representative

    Mar 2004 - Jan 2006

  • Sales Representative - Convenience Channel

    Jan 2004 - Mar 2004

  • Warehouse Order Picker

    Nov 2003 - Jan 2004
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  Jackson Beverage Company

  Jan 2006 - Jan 2008

  Team Leader - Sales (Area Manager) - Large Format

  *Managed, trained, developed, and drove the daily performance of 6 grocery-specific sales reps within a 5 county territory*Built and maintained relationships and sales call schedules with local , district, and regional large format retail partner

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  R.A. Jeffreys

  Jan 2008 - Nov 2015

  *Managed, trained, and lead approximately 80 management, sales, marketing, and delivery personnel focused on growing and marketing our vast beverage portfolio of brands; first as the Zone Manager in our New Bern branch (2011 - 2013) and then was moved to run our Wilmington branch (2013-2015)*Built and implemented high level strategies to facilitate major organizational and process changes within our business units from a high senior management level all the way down to street level employees *Worked hand in hand with sales, warehouse and operations teams, as well as multiple supplier partners to develop strategies and plans to foster progressive sales growth across all channels of business*Won multiple regional and national sales manager incentives during this time *Worked with local businesses and organizations in support of local events and marketing opportunities, promoting brand awareness Show less *Built and maintained relationships and a recurring call schedule with corporate and local supermarket retail partners across a five-branch distributor (i.e. Food Lion, Harris Teeter, Wal-Mart, Piggly Wiggly)*Developed and implemented sales and pricing promotions with senior retail management within corporate and local retail outlets including: new product introductions, marketing promotions, pricing promotions, and consumer awareness initiatives *Regular market analysis and follow up for our small supermarkets and large chain supermarkets*Analyzed, created, and executed cooler set (space planning) schematics for both domestic and craft/import sections for accounts within my assigned territory Show less

  • Zone Manager - Sales (Territory Manager)

    Jan 2011 - Nov 2015

  • Key Account Manager - Large Format

    Jan 2008 - Jan 2011
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  Coca-Cola Bottling Co. Consolidated

  Dec 2015 - Oct 2017

  Club Coke Account Manager

  *Managed a sales territory consisting of 280 assigned independent convenience retail partners, spanning three branches in Eastern North Carolina, driving company sales and profit growth through regular weekly customer call schedules*Executed the company’s convenience retail commercial plan at the point of sale through regular price negotiation, relationships, shelf and floor element space agreements, and heavy communication with the front line sales personnel, branch management, and corporate sales support*Analyzed specific account needs and developed, built, and effectively closed over 125 customer marketing agreements (CMA) across my territory*Consistently surveyed customer needs vs company goals and CMAs and ROI *Solely responsible for building, selling, signing, and leading the implementation of individual multi-year retail marketing agreements *Worked independently in building call schedules, identifying opportunities, and selling the solution to the retail partners as well as our internal management and sales teams for daily implementation Show less

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  Coastal Beverage Company

  Oct 2017 - now

  *Brand Management (primary contact) for 81+ wine suppliers, importers, and producers*Brand Management (primary contact) for 37+ craft beer & cider suppliers*Responsibilities include but are not limited to: >Managing all aspects of the craft beer and wine sales departments, generating +$20 mil in Revenue>Identifying, recommending, and onboarding prospective new products for distribution within our footprint>Building strategies for growth, development, and execution across a large footprint with three warehouses and varying market dynamics >Managing and maintaining profitable growth within our craft beer and wine portfolio including but not limited to: chain and independent channel growth, incentive building, price setting and analysis, space planning review, inventory management, retail relationship building, purchasing and forecasting, rebate and promotion management, etc. >Managing a team of professionals across three warehouses in a large geographic territory including goal setting and tracking Show less *Primary distributor contact and facilitator for national chain account buyers, VPs, regional managers, and senior management teams *Primary account calls included Circle K (SE), GPM Investments, Piggly Wiggly Stores (NC), Minuteman Stores, and multiple regional convenient store chains*Developed and facilitated the execution of the company’s convenience retail plan through regular negotiation, advanced relationship building, space management, and daily communication with senior and mid level management (both internal and external), front line sales personnel, brand management teams, supplier representatives, and sales support staff Show less

  • Division Sales Manager - On Premise

    Jan 2024 - now

  • Specialty Segment Manager

    Apr 2022 - Jan 2024

  • Key Account Representative - Small Format

    Oct 2017 - Apr 2022