Christine Davis

Christine Davis

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location of Christine DavisArlington, Texas, United States

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  • Timeline

  • About me

    Insights & Strategy Manager at M/A/R/C Research | Insights Enthusiast | Professional Iced Coffee Drinker

  • Education

    • Texas Wesleyan University

      2019 - 2021
      Bachelor of Business Administration - BBA Marketing

      Activities and Societies: -Student Government Association Vice President and Head Representative -President of the American Association of University Women -Enactus Communications Director -Alpha Xi Delta -Bet Gamma Sigma -Mortar Board -Tau Sigma -The Grow Getters Club -Student Veterans Organization Served as the social media coordinator for: -The Student Government Association -Mortar Board -The American Association of University Women

    • Tarrant County College

      2014 - 2016
      Associate of Arts - AA

      Activities and Societies: Phi Theta Kappa

    • The University of Texas at Arlington

      2021 - 2023
      Master of Science - MS Marketing Research
    • Tarrant County College

      2018 - 2019
      Associate's degree Business

      Activities and Societies: Phi Theta Kappa

    • Criswell College

      2011 - 2013
      Biblical Studies Humanities
  • Experience

    • DELiA*s

      Sept 2009 - Apr 2010
      • Keyholder

        Jan 2010 - Apr 2010
      • Retail Associate

        Sept 2009 - Dec 2009
    • Pantego Bible Church

      May 2010 - Aug 2010
      Summer Youth Ministry Intern
    • Pantego Bible Church

      Aug 2011 - Dec 2011
      Youth Ministry Intern
    • Creative Hands

      Feb 2012 - Apr 2015
      Assistant Manager

      As a dedicated team leader, I directed daily operations and provided exceptional customer support during escalated situations, optimized workflow by supervising and coaching employees in day-to-day tasks, managed inventory, billing, and even coordinated cross-functional activities, resulting in improved team performance and customer satisfaction.

    • Private Nanny

      Aug 2013 - Aug 2016
      Nanny
    • CKD Jewelery

      Mar 2014 - Aug 2016
      Small Business Owner

      Developed comprehensive business plans and executed targeted marketing strategies, while overseeing financial management, inventory control, and customer service operations.

    • Humana

      Nov 2016 - Aug 2018

      Managed the training and development of our team, focusing on enhancing morale and coaching team members to improve call quality control, resulting in increased customer satisfaction and improved team performance. As a co-leader, I spearheaded the successful pilot of a brand new new-hire training program at our company site, resulting in enhanced productivity and reduced employee turnover. · Subject Matter Expert· Recipient of the Rising Star Award

      • Team Lead

        Oct 2017 - Aug 2018
      • Customer Care Specialist

        Nov 2016 - Oct 2017
    • Texas Wesleyan University

      Sept 2019 - May 2021
      Front Desk Coordinator
    • Storyline Strategies

      Jun 2022 - May 2023
      Research and Analytics Intern

      I tackle daily quantitative tasks, large-scale projects, and strategic company initiatives. My experience spans a wide range of areas, including survey and research design, quality control, quantitative and qualitative analysis, and report creation. Projects:Message Testing· Developed and refined effective messaging and key terms to accurately represent company's influencer marketing platform in a convincing and credible manner.· Conducted comprehensive message testing to assist company in making informed decisions regarding their sustainability brand platform and messaging framework.Exploratory Research· Explored the impact of 1P data restrictions on brands, advertisers, and agencies marketing efforts, while also identifying key terms and messaging that effectively communicate its credibility and appeal. · Conducted research to understand company expertise in app advertising and leadership in privacy and first-party data. Analyzed messaging gaps in first-party data and developed compelling ways to communicate its value to app advertisers.Brand Perception Studies· Engaged in research to identify the drivers of consideration, preference, and purchase frequency for women's fashion products and shopping experiences.· Performed audience segmentation analysis by age groups and evaluated company performance within each segment to inform effective marketing strategies. Show less

    • M/A/R/C Research

      May 2023 - now
      Insights and Strategy Manager
  • Licenses & Certifications

    • Hootsuite Platform Certification

      Hootsuite
      Dec 2021
    • Social Marketing Certification

      Hootsuite
      Dec 2021
    • Microsoft Excel 2013 Certification

      Microsoft
      Dec 2019
  • Honors & Awards

    • Awarded to Christine Davis
      Guardian of the Golden Shears - Apr 2021 For more than 75 years, Texas Wesleyan has recognized outstanding students, faculty and staff members with the Golden Shears award. The Guardians of the Golden Shears began when The Rambler, Texas Wesleyan’s student-run newspaper, wanted to highlight students who excelled in academics, possessed leadership skills and were active on campus.
    • Awarded to Christine Davis
      Ralph L. McCann Outstanding Senior of the Year Award - Apr 2021
    • Awarded to Christine Davis
      Trailblazer Award - Apr 2021 This award honors students who have devoted their time and effort to blaze a trail in their community while embodying the tenets of servant leadership.
    • Awarded to Christine Davis
      Student Research Presenter at the Association of Collegiate Marketing Educators Conference - Mar 2021 The Association of Collegiate Marketing Educators (ACME) is a professional marketing organization founded to encourage exploration and development of superior marketing practices from academic and practitioner perspectives.
    • Awarded to Christine Davis
      Heart of Wesleyan - Apr 2020 This award honors a student who has worked to build positive transformation in the community and world.
    • Awarded to Christine Davis
      Rising Star Award - May 2017
    • Awarded to Christine Davis
      Subject Matter Expert - May 2017
  • Volunteer Experience

    • Chapter Advisor

      Issued by Alpha Xi Delta on Sept 2021
      Alpha Xi DeltaAssociated with Christine Davis
    • Facilitator

      Issued by Choices Seminars on Jun 2016
      Choices SeminarsAssociated with Christine Davis
    • Teen Camp Facilitator and Events Coordinator

      Issued by Choices Seminars on Jun 2012
      Choices SeminarsAssociated with Christine Davis
    • Youth Ministry Volunteer

      Issued by Pantego Bible Church on Aug 2008
      Pantego Bible ChurchAssociated with Christine Davis
    • Youth Ministry Volunteer

      Issued by Lakehouse Church on Aug 2012
      Lakehouse ChurchAssociated with Christine Davis