Sonya Kayani - Regional Communications Director | Brand Strategy | Digital Marketing | Campaign Management | Marketing Communications

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Sonya kayani

Dubai, United Arab Emirates

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4000 followers

Timeline
About me
Regional Communications Director | Brand Strategy | Digital Marketing | Campaign Management | Marketing Communications
Education
- Kinnaird college for women (kcw), lahore - pakistan
  -
  Bachelor's degree economics
- Lahore school of economics
  -
  Master of business administration - mba marketing and finance
Experience
- First women bank
  Sept 2002 - May 2004
  Business center manager
  Aligned marketing strategies with consumer needs by identifying target audiences for asset products and fostering external partnerships to support professional course initiatives.
- United bank limited
  May 2004 - May 2005
  Area marketing manager
  Executed regional marketing strategies, managed high-impact events, ensured service quality across branches, and oversaw successful product launches and customer engagement initiatives.
- Mayfair group of companies
  May 2005 - May 2006
  Brand manager
  Oversaw the confectionery brand portfolio, driving product development, market launches, pricing strategies, and promotional campaigns to maintain profitability and market competitiveness.
- Total
  May 2006 - Oct 2016
  Head of marketing communications
  Managed retail marketing strategies, annual plans, and budgets, managing campaigns, product launches, corporate communications, and global campaign adaptations for fuels and lubricants.
- Tetra pak
  Oct 2016 - now
  Regional communications director
  Directed corporate communications and crisis management across 24 countries, overseeing internal and external messaging, digital strategies, events, and PR to support strategic business priorities.
Licenses & Certifications
- Media training
  University of paris i: panthéon-sorbonne
  Dec 2012
- Crisis management training
  Insead
Honors & Awards
- Awarded to Sonya Kayani
  Most Sustainable Company of the Decade Dubai World Trade Center Nov 2024 Awarded for a decade of consistent initiatives to support sustainability and a circular economy in the region
- Awarded to Sonya Kayani
  Best Packaging Innovation Award Dubai World Trade Center Nov 2023
- Awarded to Sonya Kayani
  Best Stand at Gulfood Manufacturing Dubai World Trade Center Nov 2023 Industry Excellence Award for the best stand design at the Gulfood Manufacturing Exhibition
- Awarded to Sonya Kayani
  Bravo Award for Productive Leadership Tetra Pak Mar 2023 An internal Award that recognizes efforts for going above and beyond and demonstrating productive leadership
- Awarded to Sonya Kayani
  Best Stand at Gulfood Manufacturing 2022 World Trade Center Dubai Nov 2022
- Awarded to Sonya Kayani
  Bravo Award for Dynamic Leadership Tetra Pak Sep 2021 An internal Award to recognize achievement in Dynamic Leadership
- Awarded to Sonya Kayani
  Brand of the Year Brand of the Year Aug 2014
- Awarded to Sonya Kayani
  Emerging Brand of the Year Brand of the Year Dec 2011
- Awarded to Sonya Kayani
  Emerging Brand of the Year Brand of the Year Dec 2009
- Awarded to Sonya Kayani
  IDEAS TransposibilityPrize - Sustainable Development Total S.A. Dec 2007
- Awarded to Sonya Kayani
  Brand of the Year - Petroleum Brand of the Year Oct 2006