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Sonya Kayani

Sonya Kayani

Business Center Manager

Followers of Sonya Kayani4000 followers
location of Sonya KayaniDubai, United Arab Emirates

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  • Timeline

  • About me

    Regional Communications Director | Brand Strategy | Digital Marketing | Campaign Management | Marketing Communications

  • Education

    • Kinnaird College for Women (KCW), Lahore - Pakistan

      -
      Bachelor's degree Economics

    • Lahore School of Economics

      -
      Master of Business Administration - MBA Marketing and Finance

  • Experience

    • First Women Bank

      Sept 2002 - May 2004
      Business Center Manager

      Aligned marketing strategies with consumer needs by identifying target audiences for asset products and fostering external partnerships to support professional course initiatives.

    • United Bank Limited

      May 2004 - May 2005
      Area Marketing Manager

      Executed regional marketing strategies, managed high-impact events, ensured service quality across branches, and oversaw successful product launches and customer engagement initiatives.

    • Mayfair Group of Companies

      May 2005 - May 2006
      Brand Manager

      Oversaw the confectionery brand portfolio, driving product development, market launches, pricing strategies, and promotional campaigns to maintain profitability and market competitiveness.

    • Total

      May 2006 - Oct 2016
      Head of Marketing Communications

      Managed retail marketing strategies, annual plans, and budgets, managing campaigns, product launches, corporate communications, and global campaign adaptations for fuels and lubricants.

    • Tetra Pak

      Oct 2016 - now
      Regional Communications Director

      Directed corporate communications and crisis management across 24 countries, overseeing internal and external messaging, digital strategies, events, and PR to support strategic business priorities.

  • Licenses & Certifications

    • Media Training

      University of Paris I: Panthéon-Sorbonne
      Dec 2012

    • Crisis Management Training

      INSEAD

  • Honors & Awards

    • Awarded to Sonya Kayani
      Most Sustainable Company of the Decade Dubai World Trade Center Nov 2024 Awarded for a decade of consistent initiatives to support sustainability and a circular economy in the region
    • Awarded to Sonya Kayani
      Best Packaging Innovation Award Dubai World Trade Center Nov 2023
    • Awarded to Sonya Kayani
      Best Stand at Gulfood Manufacturing Dubai World Trade Center Nov 2023 Industry Excellence Award for the best stand design at the Gulfood Manufacturing Exhibition
    • Awarded to Sonya Kayani
      Bravo Award for Productive Leadership Tetra Pak Mar 2023 An internal Award that recognizes efforts for going above and beyond and demonstrating productive leadership
    • Awarded to Sonya Kayani
      Best Stand at Gulfood Manufacturing 2022 World Trade Center Dubai Nov 2022
    • Awarded to Sonya Kayani
      Bravo Award for Dynamic Leadership Tetra Pak Sep 2021 An internal Award to recognize achievement in Dynamic Leadership
    • Awarded to Sonya Kayani
      Brand of the Year Brand of the Year Aug 2014
    • Awarded to Sonya Kayani
      Emerging Brand of the Year Brand of the Year Dec 2011
    • Awarded to Sonya Kayani
      Emerging Brand of the Year Brand of the Year Dec 2009
    • Awarded to Sonya Kayani
      IDEAS TransposibilityPrize - Sustainable Development Total S.A. Dec 2007
    • Awarded to Sonya Kayani
      Brand of the Year - Petroleum Brand of the Year Oct 2006