Experience

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  Softmart

  Jul 1996 - Jul 1998

  Marketing account specialist
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  Vanguard

  Jun 1998 - Aug 2012

  Communications project manager

  Created and managed the communication strategy and development for multiple defined benefit and defined contribution plans. Established and maintained strong business relationships with aligned clients. Through effective consulting, analyzed participant and plan analytics to determine strengths and opportunity areas for participant behavior. Partnered with clients to strategize and create achievable goals based on the data findings.

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  The suburban soapbox

  Nov 2011 - now

  Owner

  Creator, owner and author of The Suburban Soapbox, a food and lifestyle blog, focusing on recipes, food and product reviews.Create unique recipes and photograph images. Write clear recipe direction and create corresponding editorial. Build and maintain professional relationships with brands such as Harry & David, Better Homes and Gardens, KitchenAid, Bob's Red Mill, Chicken of the Sea, Acme Markets and others. Promote The Suburban Soapbox brand via all social media channels. Strategize social media marketing to build audience following and interaction with readers. Create annual editorial plan to establish and achieve yearly goals. Track the effectiveness of marketing initiatives using analytical tools and data.Currently a Better Homes and Gardens Stylemaker, as well as, a Harry & David partner. Show less