Experience

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  Born ethical nursery stores and online business

  Jan 2013 - Jul 2013

  Marketing

  Key Responsibilities:Responsible in a lead role as part of the company’s marketing function to develop and manage various channels in support of elevating brand awareness and engagement. Working closely with Director throughout to ensure objectives and budget are achieved.Utilising various social media channels including Facebook, Twitter and Instagram to promote the company’s image and offering. Additionally responsible for analysing social media activity as a means to develop relevant campaigns.Analysing website traffic using Google Analytics in areas including site performance, user behaviour and key word searches. Using data and information to feed into SEO and PPC campaigns, supporting increased traffic as a result.Relied upon to develop and execute a cost effective PR strategy. Responsible for designing and making banner images for the website incorporating competitions and launches, and posting using all effective social media channels.Partaking in various initiatives to identify new business through effective market analysis. Working with management and peers throughout, and distributing findings as required.Accountable for identifying and organising relevant events for the company to attend and exhibit in. Sourcing prospective partners and managing various initiatives to support brand awareness, and attending trade shows where possible.Ensuring all marketing campaigns and point of sale material are in synergy, and providing the initiatives necessary to promote new products through intuitive launch campaigns. Show less

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  Bloggs hair design limited

  Jan 2014 - Aug 2014

  Marketing/pr

  Key Responsibilities:Working closely with the owner of the business to provide multi-faceted support in business administration and campaign and event development. Moreover, establishing key business and marketing KPIs to work towards.Utilising social media platforms to design engaging campaigns and outreach initiatives to increase brand and event exposure. Running various reports on social media channels to analyse increase in ‘likes’, ‘retweets’ and impressions to ensure return on investment and time is justified.Analysing the market and its competitors to ensure the business remains competitive with its offering. Providing insight to the owner so that efforts and range can be diversified and enhanced.Identifying and working towards the criteria necessary for the business to achieve a range of awards for the British Hairdressing Institute and L’oreal. Show less

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  Farmgene limited

  Jan 2015 - May 2015

  Social media consultant

  Key Responsibilities:Working closely with the owner of the business to establish key business and marketing KPIs to work towards.Analysing the market and its competitors to ensure the business is reaching the target audience and providing insight to the owner so that efforts and range can be diversified and enhanced.Utilising social media platforms to design engaging campaigns and outreach initiatives to increase exposure of the company within the market and push salesRunning various reports on social media channels to analyse increase in ‘likes’, ‘retweets’ and impressions to ensure return on investment and time is justified.Advising owner on how to utilise all digital marketing platforms with SEO to increase exposure and ranking within google. Show less

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  Marlou property

  May 2015 - Jul 2015

  Marketing consultant

  Key Responsibilities:Evaluating the proposed business plan in order to gain an understanding of the company, services offered and ideal position within the market.Conducting extensive market research in order to position the company against established competitors within the market.Assessing all social media platforms and advising the director on which platforms can be utilised to boost SEO, marketing and advertising. In addition, advising on what content and frequency should be used to engage audience and boost visibility within the market. Show less

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  Unite students

  Jul 2015 - Nov 2015

  Business change coordinator

  Key Responsibilities:Working within the marketing department writing room descriptions for all of the 128 properties, ready for the retention campaign in November.Creating toolkits on the intranet and all supporting materials to help city teams promote customer surveys and increase response rates. The toolkit received the second highest views, with 1,300 in the first day and response rates increased from 50 in previous years, to 5000 within the first 24 hours.Managing the transition of change in the business - working alongside the Business Change Manager and Service and Safety Manager to coordinate, produce and launch the new health and safety quick reference guide. This involved updating the intranet with the new information, designing and creating all supporting materials for the guide such as health and safety posters for the properties, communication materials for customers and internal communications such as intranet articles.Working with Operational Managers to embed changes within the business - supporting both the Operational Managers with all activities such as assessing and evaluating the current operations manual in order to ensure all content is up to date, accessible and relevant for City Teams. Identifying what changes in processes, procedures and practices are needed to achieve change and deliver the planned benefits - developing materials for city teams to ensure they can manage events and the settling-in period to deliver and enhance the customer experience and satisfaction.Working with colleagues in other departments to deliver effective procedures with cross functions, such as welfare, customer payments and international customer needs. Show less

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  Prysm group

  Jan 2016 - Oct 2016

  Marketing executive

  Prysm Media Group is now the biggest independent event’s organiser in the UK, we have been successfully running conferences, exhibitions and events for over 15 years. Our Great British Business Show is the largest business event in Europe (running next on 11th & 12th May at Excel, London), in addition B2B Marketing Expo is the largest and most important event for marketing professional, and Going Global is Europe's leading show for businesses that are looking to expand internationally, export products or set up overseas operations.I work predominantly on the B2B Marketing Expo - next taking place on the 11th & 12th May 2016 at the Excel, London, (along with other shows) this is an interactive exhibition designed specifically for the marketing sector, and will help to grow your professional expertise. With 75 Seminars from Industry leaders such as LinkedIn, Google, IBM, Digital Doughnut and many more, the B2B Marketing Expo is set to attract over 5000 Marketing professionals. Accompanying the extensive seminar schedule is the opportunity to book 1 to 1 bespoke advice with 150 Innovative exhibitors who are transforming the B2B marketing industry in 2016, attend any of the 25 expert led Masterclasses and network in any of the dedicated areas. Show less

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  Brookfield digital

  Oct 2016 - Dec 2017

  Digital account manager
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  Edit

  Dec 2017 - May 2019

  Account executive
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  Proteus

  May 2019 - Aug 2019

  Account manager
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  Merkle emea

  Aug 2019 - Sept 2023

  Account manager
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  Indicia worldwide

  Oct 2023 - Apr 2024

  Senior account manager