Andika Nugraha

Experience

• 

  PT HM Sampoerna Tbk

  Apr 2012 - Mar 2014

  Supervisor Area Marketing

  Supervise and manage for channel LAMP (Legal Age Meeting Point), Direct Selling Team, Trade Marketing and Community Program activities which are relevant to support HMS brand marketing strategies and direction within area covered.

• 

  Danone Aqua

  Jan 2014 - Jan 2015

  Developing a new form of Route to Market for General Trade segment:• Set-up, manage and execute Route-To-Market Projects including implementation at Retail and Star Outlet• Designing and developing trade promo programs to be deployed to field by Preseller and Star Outlet task force, ensuring the programs is executed accordingly and resulted in a positive sales achievement outcome.• Developing dashboard for improvement in retail salesman management, execution and KPI.• Responsible to manage primary outlet branding to maintain visibility of beverages products.• Ensuring to achieve target Numerical Distribution and volume nationwide. Lihat lebih sedikit Responsible for development of Beverages products (Mizone Isotonik, Mizone Fres'In and VIT Levite) at all channel of General Trade segmentation within nationwide coverage:• Manage trade marketing channel implementation (POSM, Visibility program and etc) and support channel activation such as direct selling.• Set up infrastructure and Route to Market (RTM) for Beverages sales force.• Coordination with area team and distributor to ensure excellent execution.• Develop reporting dashboard to monitor field team (Preseller, Motorist, Merchandiser and task force).• Responsible to achieve KPI Sales Volume and Numerical Distribution of all Beverages SKU. Lihat lebih sedikit

  • Route To Market Development

    Jan 2015 - Jan 2015

  • Beverage Acceleration Executive

    Jan 2014 - Jan 2014
• 

  PZ Cussons

  Jan 2015 - Jun 2024

  Developing and executing integrated trade marketing plans to manage customer and consumer to achieve PZ Cussons volume, income and profit, with respective brand Cussons Baby, Imperial Leather, Carex, Original Source, Morning Fresh and etc.• To set strategic planning of GT channel that aligns with consumer marketing activities and company focus.• Design strategic promotional marketing activities by brand by channel that aligns with brand objectives.• Generate tactical program to support sales team on achieving the target.• Manage budget Trade Expenditure by month and set annual budget planning.• Develop and give Standard Operating Procedures (SOPs) for all trade marketing work processes on promotional activities, marketing support and planogram & merchandising in GT Channel activities.• Development and delivery of New Product Development (NPD) projects, build in into forecast budget support and monitoring after launching.• Provide SAP Business Intelligence report on performance of promotional budget vs sales volume achievement. Lihat lebih sedikit

  • Senior Key Account Manager

    Jan 2022 - Jun 2024

  • Regional Sales Manager

    Jun 2020 - Jan 2022

  • Senior Distributor Manager

    Mar 2018 - Jun 2020

  • Trade Marketing Manager

    Jan 2015 - Mar 2018
• 

  ParagonCorp

  Jun 2024 - now

  Minimarket Key Account Management