Nadira Fabrizia Nugrahani

Experience

• 

  PT Jasa Marga (Persero) Tbk.

  Jun 2017 - Aug 2017

  Media Relations Internship

  • Prepared press releases, newsletters, and news articles and created 10 articles per week.• In charge of media monitoring and developed analysis.• Involved company's exhibitions, press conferences, press tours, media visits, and company visits.• Produced a PR concept as part of the “BUMN Hadir Untuk Negeri 2017” campaign for Jasa Marga.

• 

  Kitabisa

  May 2019 - Mar 2025

  • Developed engaging content strategies for installed apps, such as Newsletter, Instagram Post (Feed, Reels, Story), Meta Ads, Tiktok, HTML5, Banner App, Press Release, One Pager, XBanner, Poster, Website, Microsite, Release Note, etc.• Managed content plan for @goodgame.kitabisa Instagram account, resulting in a 45% increase in new followers, over 500 fresh pieces of content produced, and a reach of over 100.000 accounts within the first quarter.• Collaborated with Visual Designer and Product Manager to create visually appealing content for app promotions.• Finish on average 110 content promotions per month.• Provide basic edits for visual design using Canva and CapCut. Show less • Collaborate closely with clients to optimize their social campaign.• Managed campaign with a team of Visual Designer, Digital Marketing Specialist, and Account Executive to finish project in a timely manner.• Finished on average 30-40 campaign per month.• Developed creative content writing to boost campaign’s performance, by using storytelling. Tools that I used: Meta (Feed, Story, Reels), Tiktok Ads, Newsletter, Push Notifications, SEM, and Websites and reach the CTR above 0.5%.• Developed on a weekly 5 experimental content and A/B testing content.• Created and presented half-year performance reports for clients’ review Show less

  • Creative Copywriter

    Dec 2023 - Mar 2025

  • Content Marketing Staff - Performance Team

    May 2019 - Nov 2023