Jordan Colton

Experience

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  Bronson Laboratories

  Jan 2005 - Jan 2007

  Customer Support Agent
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  The Haunted Forest

  Jan 2006 - Jan 2011

  Cast Director

  Trained and mentored actors in various scares in different areas of the attraction. Assisted in hiring new staff, designed and built sets for new attractions, and handled customer issues and complaints.

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  Boostability

  Jan 2009 - Jan 2012

  Fulfillment Lead | SEO Analyst

  Hired to build out and lead Fulfillment Team for rapid-growth company now ranked #1 SEO agency for small businesses and agencies worldwide. Grew team to 30–40; trained and mentored team on in-house SEO program and SEO best practices. Managed client accounts, analyzed websites, and implemented content strategies to boost search rankings. Transferred to Data & Analytics Team to conduct technical audits and optimize SEO strategies.• Contributed to rapid company growth that resulted in hundreds of new clients and a partnership with Yellow Pages to further expand SMB client pool.• Led 50+ remote content writers utilizing then-current SEO best practices to increase discoverability. Show less

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  Entrata

  Jan 2011 - Jan 2012

  SEO Team Lead

  Managed SEO strategy, upselling, and training for a property management software company. Led team of 5; participated in interviewing and training new hires. Presented Search Engine Optimization solutions to clients and built SEO training videos to further client satisfaction and retention. • Added valuable new revenue stream by developing and piloting an SEO add-on service.• Tapped to train colleagues on the SEO landscape, traffic patterns, lead generation, and conversion.• Accomplished client discoverability and search ranking goals through effective use of white hat SEO. Show less

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  Evermore Park

  Jan 2012 - Jan 2014

  Co-Founder & Attraction Designer

  Collaborated with co-founder on concept, design, business plan, and marketing for innovative themed attraction. Led team of 12. Built and managed company’s social media and SEO strategy. Managed budgets and purchasing; communicated with and presented data to cross-functional teams and key stakeholders. • Spearheaded social media strategy to drive organic growth, quickly achieving 50K followers.• Achieved 20K attendees at a promotional event via search marketing and UI optimization.• Successfully negotiated to acquire Evermore domain name to keep branding consistent.• Boosted brand awareness by participating in external marketing events such as Comicon. Show less

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  People Water

  Jan 2012 - Jan 2014

  Internet Marketing Manager

  Assisted in digital marketing and social media, fulfilled online orders and shipped product, and answered customer inquiries via email and social media outlets.

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  Infogenix, Inc.

  Jan 2015 - Jan 2020

  SEO Specialist & Team Lead

  Hired as an SEO Specialist and was quickly promoted to lead a team of 3. Managed $250K annual portfolio. Develops and executes SEO strategies for local, national, and international clients. Delivers presentations on performance data to clients and key stakeholders. Collaborates with cross-functional teams on content strategy and other client deliverables. • Built international SEO strategy for one of the world’s leading MLM companies, improving visibility and discoverability across category and product details pages for their global ecommerce market.• Utilized content and link-building strategies to ensure client ranked no. 1 in search results for a highly competitive industry and location; resulting success enabled client to open 2 new locations.• Managed largest client’s local SEO strategy for 24 locations, enhancing search visibility and branding and leading client to dominate the market and expand across state lines.• Spearheaded agency initiative to identify previously untapped industries for potential clients, opening lucrative new market and capturing additional streams of revenue.• Improved speed and consistency of onboarding new hires by creating training materials and leading hands-on training on SEO best practices and white hat SEO.• Prevented revenue loss during COVID-19 by leading initiative to build out remote work procedures. Show less

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  Cherished Emblems

  Jan 2019 - now

  Owner & Founder

  Conceptualized, established, markets, and runs an ecommerce company specializing in cremation jewelry (16K+ clients to date). Optimizes the user experience to meet target audience’s needs, drives Google ranking through SEO expertise, and grows company’s social media presence.• Reached $500K+ in sales through effective use of keyword research, on-page optimization, technical SEO, content marketing, and link building.

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  Infogenix

  Jan 2023 - now

  SEO Consultant

  Develops and executes SEO strategies for local, national, and international clients. Delivers presentations on performance data to clients and key stakeholders. Collaborates with cross-functional teams on content strategy and other client deliverables.