Binbin Wu

Experience

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  Strategy Holdings China

  Jul 2018 - Aug 2018

  Consulting Services Intern

  • Researched government policies on the intelligent manufacturing industry, extracted subsidy and benefit data from multiple resources, and designed a spreadsheet for data manipulation• Carried out 45-page intelligent manufacturing industry research report on development proposal of Intelligent Industrial Zone in Taizhou, Jiangsu Province• Visualized 5-year sales of industrial robots, service robots and cloud computing industry

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  Western Securities Co., Ltd.

  Feb 2019 - May 2019

  Equity Research Intern, Research and Development Center Automotive Group

  • Tracked and depicted over 300 vehicle inquiry amounts and sales data by using VBA in Excel, integrated investment advisory report by conducting revenue and risk analysis based on sales, cost and inventory data• Built and structured automotive database by web scraping with 1000+ records of brands, models and price information; tagged relationships among different brands and models in the database• Interviewed 10+ brand dealers bi-weekly to collect promotion deals and calculated m-o-m and y-o-y of inquiry amounts and sales changes; imported auto industry data from Wind to Excel and output data diagrams Show less

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  Kantar Worldpanel

  Jun 2019 - Nov 2019

  Quantitative Analyst Intern

  • Conducted competitive analysis for client Milkana based on 50K consumers behavior data across 3 years on the facets of marketing channels, product lines, city tiers and segments with 10 main competitors• Built measure tree attribution model with 4 main factors and 52 rolling weeks data to detect growth points and explored causal relationship between the features and sales performance• Analyzed data from Powerview Basic database and generated insights of the marketing trends and growth drivers to provide clients with 50+ pages up-to-date analytics report with visualization aids• Identified client's problem of low penetration rate and low purchase frequency; brought up potential marketing collaborator and channel, leading client's collaboration with Master Kong in CVS display based on our report to create more consumption occasions Show less

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  EBay

  May 2020 - Jan 2021

  Data Analyst Intern, Category Management Team

  • Improved Greater China seller incentive program by analyzing top 20 sellers' profiles across 5 years via SQL and Python to expand Chinese emerging brands (e.g. Litheli) into US/DE Home & Garden markets• Designed dashboards to detect daily trending products and potential merchandising opportunities by tracking 2M+ live listings and analyzing penetration rate, average selling price, and gross merchandising volumes• Simplified seller communication process by developing an automated email sending algorithm via Python to generate target email subjects, contents and attachments vary by recipients automatically, saving 3 hours per week Show less

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  DriveTime

  Mar 2022 - Jun 2022

  Student Consultant

  Capstone Project

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  Walmart Global Tech

  Jul 2022 - now

  Search Science

  • Senior Data Scientist

    May 2024 - now

  • Data Scientist

    Jul 2022 - May 2024