
Muhammad Azfar Mohamed

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About me
Manager, Strategic Planning and Business Development | 10+ Years Experience | Driving Growth in Energy & Education Sectors
Education

Universiti Kebangsaan Malaysia
2007 - 2010Geology Petroleum GeologyActivities and Societies: Geology President Club (2009-2010)

Universiti Teknologi Petronas
2012 - 2015Msc in Petorleum Geoscience by Research Petroleum Geology
Experience

Universiti Teknologi PETRONAS
Jan 2015 - now• Revamped company-wide training program, incorporating Agile methodologies that increased employee engagement by 55% within a year.• Lead the development and delivery of sales enablement training programme to improve close rates, lead generation, and account growth, resulting in a 100% revenue increase.• Orchestrated the transition to a hybrid learning environment due to pandemic constraints, resulting in zero downtime in training schedules and a 25% increase in course completion rates.• Implemented analytics-driven assessments that provided detailed insights into workforce competencies, driving a targeted approach to skill gaps and leveraged results to bolster productivity by 15%.• Pioneered a competency-based development plan that led to a 35% improvement in staff skill acquisition, directly impacting project delivery timelines.• Lead and strategise business development opportunities and implemented effective strategy for client acquisition by 25% client engagement.• Oversaw day-to-day business operations on marketing and operations by fostering deep professional relationship within team. • Monitor and report on industry trends, competitor activities, and customer behavior quarterly, with actionable insights resulting in a 10% improvement in strategic decision-making accuracy• Analyze financial and operational data to achieve a 10% improvement in strategy effectiveness and efficiency based on key performance indicators (KPIs).• Recommend and implement corrective actions that lead to a 5% cost reduction or 7% improvement in operational efficiency.• Develop and maintain at least 3 new strategic partnerships or alliances annually that contribute to a 15% increase in business growth or capability enhancement.• Develop and execute communication plans that ensure 100% of strategic initiatives are effectively communicated across the organization. Show less • Formulate and execute strategic plans that align with the company's overall goals, achieving a 90% alignment rate with global objectives.• Oversee and successfully launch at least 3 major business development initiatives per year, resulting in a minimum of 20% increase in market share or revenue.• Lead and manage complex client projects, ensuring 95% of projects are delivered on time and within budget.• Negotiate and secure contracts valued at a minimum of RM20 million annually, achieving a 90% success rate in contract closures.• Plan and execute market research initiatives to assess product success, delivering actionable insights in 100% of cases.• Communicate research results to clients and management, resulting in a 15% improvement in product development or market positioning strategies. Secure at least RM1 million in seed capital for new projects or initiatives, ensuring successful project launch and initial phase execution.• Coordinate and implement educational programs with strategic partners, achieving a minimum of RM2 million in revenue through program enrollments. Successfully integrate 30 postgraduate students into the program, resulting in a 10% increase in program prestige and enrollment.• Customize global strategies to fit local market needs, resulting in a 20% increase in local market penetration or growth.• Manage and lead local teams effectively, achieving a 90% employee satisfaction rate and a 15% increase in team productivityThis role requires not only planning but also leading diverse teams to achieve operational excellence and meet ambitious financial goals. By understanding the dynamics of each market my focus is, on building relationships ensuring compliance, with local regulations, and introducing innovative solutions to drive our organization toward unprecedented success. Show less • Developed and revised over 5 syllabi and course materials annually, adhering to academic guidelines and objectives.• Conducted 50 lectures, seminars, and tutorials per semester, with an average student satisfaction rating of 85% based on course evaluations.• Provided academic counseling to 150 students per semester, fostering a collaborative learning environment and achieving a 80% positive feedback score from student surveys.• Authored and co-authored over 50 peer-reviewed papers published in reputable academic journals, with a total of 1000 citations and an average impact factor of 2 for the journals.• Successfully identified and applied for research grants totaling RM50K from Japanese and Indonesian governments, and secured a consultancy project worth RM50K from PETRONAS Research Sdn Bhd.• Led and contributed to 5 major research projects, including the PETRONAS Research Fund and international geomechanics projects, with a total research funding amounting to RM100K.• Engaged in 55 interdisciplinary research collaborations with colleagues from 5 institutions, resulting in 5 joint publications and enhanced research outcomes.• Reviewed 60 research proposals and journal articles annually, ensuring high standards in academic publications and research integrity.• Achieved an average student satisfaction score of 4.7/5 in teaching evaluations, surpassing the departmental benchmark by 3.5/5. Show less
Strategic Planning and Business Development
Jan 2021 - nowCountry Manager
Jan 2017 - Oct 2021Lecturer/Scientist
Jan 2015 - Oct 2021

Petroseis Sdn Bhd
Jan 2015 - Oct 2015GeologistAs a professional in the field, I specialize in the intricate process of exploring and meticulously mapping underground formations with the primary objective of pinpointing potential oil and gas reservoirs. Leveraging a profound knowledge base in geology, physical sciences, and engineering, my expertise extends to the interpretation and analysis of complex geological data, including the examination of rock samples and the comprehensive evaluation of seismic surveys. This multifaceted skill set not only involves the identification of subsurface structures but also encompasses the application of advanced techniques to assess the viability and potential productivity of identified reservoirs. Through a synthesis of geoscientific principles and engineering methodologies, I contribute to the strategic decision-making process in the oil and gas industry, ensuring a thorough understanding of the subterranean landscape and facilitating informed exploration and extraction strategies Show less

PETRONAS
Jan 2023 - nowInstructional Designer and Learning Coordinator• Led the development and execution of the PINTARA Project, co-managing a cross-functional team of nine (9) members, including instructional designers, content developers, and creative designer, ensuring timely delivery of training modules and courses with 90% on-time performance. • Directed the design and implementation of four training programs, resulting in a 85% increase in learner engagement and satisfaction, as measured by interview, surveys and feedback.• Designed and developed 50 high-impact instructional materials (e.g., e-learning modules, instructor-led training, simulations) that improved learner retention rates by 85% and enhanced knowledge application in real-world scenarios.• Applied ADDIE model to create a comprehensive curriculum for clients which included needs analysis, design, development, implementation, and evaluation phases, leading to a 85% improvement in learner performance on assessments.• Utilized Education platform, AI Tools to create interactive and engaging learning experiences, achieving a 95% increase in user satisfaction scores.• Coordinated with 50 stakeholders (e.g., subject matter experts, corporate partners, learners) to ensure alignment of training objectives with organizational goals, resulting in repetitive clients.• Facilitated 10 training sessions or workshops with an average participant satisfaction rating of 85% or higher, demonstrating effective communication and presentation skills.• Developed and implemented evaluation metrics to assess the effectiveness of training programs, leading to actionable insights that improved program efficacy by 90% and informed future training initiatives. Show less
Licenses & Certifications

Student and School Success-Education Transformation Framework
MicrosoftFeb 2021
Working with Digital Storytelling in the STEM-Subjects through silent videos
MicrosoftJan 2021
Certified Microsoft Innovative Educator
MicrosoftJan 2021
Dyslexia Awareness: In partnership with Made by Dyslexia
MicrosoftFeb 2021
Education for a sustainable world
MicrosoftFeb 2021
Education Transformation Framework
MicrosoftFeb 2021
Intelligent Environments-Education Transformation Framework
MicrosoftFeb 2021
Flip your classroom with Prezi Video
MicrosoftFeb 2021
Leadership and Policy-Education Transformation Framework
MicrosoftFeb 2021
Teaching and Learning-Education Transformation Framework
MicrosoftFeb 2021
Honors & Awards
- Awarded to Muhammad Azfar MohamedBest Club Advisor UTP Universiti Teknologi PETRONAS Jan 2021
- Awarded to Muhammad Azfar MohamedCo-Organizing the EU Climate Diplomacy Day 2018 European Union Delegation to Malaysia Oct 2018
Volunteer Experience
Community Volunteer
Issued by Dapur Jalanan Ipoh on Jan 2010
Associated with Muhammad Azfar Mohamed
Languages
- enEnglish
- maMalay
- baBahasa indonesia
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