Mo Song

Experience

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  China Minsheng Banking Corp.ltd

  Sept 2006 - Sept 2007

  Relationship Executive

  • Assisted technology team to integrate online application flow with various leads funnels• Consolidated credit cards policies and underwriting criteria to build knowledge bank for customer service team and the underwriting team to comply with• Proposed new features and benefits that will attract applications from new segments based on the performance of the marketing campaign and existing cardholder behavior analysis• Streamlined operation flow to integrate services provided by different teams to optimize the response time of premier services Show less

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  ABN AMRO (China) Co., Ltd

  Sept 2007 - Mar 2008

  Business Development Associate

  • Increased the asset under management from high net-worth clients by US$1.8 million for the bank within six months• Organized direct marketing campaigns to deliver marketing messages to potential clients to promote wealth management service to Chinese investors

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  PRChina Limited

  Mar 2008 - Jul 2012

  Senior Consultant

  • Provided strategic consulting services that integrates finance, communication, marketing, and securities law compliance as the key contact person to senior management of 22 companies including ICBC and PICC• Developed campaigns to improve corporate branding among government, shareholders, investment bankers, legal firms and Hong Kong Exchange in Initial Public Offering projects, back-door listing projects, non-deal roadshows and M&A projects of 9 SOEs in Fortune Global 500• Developed marketing materials such as investment presentations, press releases, newsletters and advertorials that require strategic communications, segment analysis for clients’ events and branding campaign in financial services like banking and insurance• Responsible for creative writings and proofreads of marketing materials and signing off the releases• Managed the communication channels for clients, including websites, teleconferences, branding campaigns, webcasts, and media interviews Show less

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  Hill+Knowlton Strategies

  Apr 2014 - Aug 2015

  Senior Consultant

  • Provided full-service consultancy including campaign planning, corporate branding, crisis management, marketing communications• Responsible for media relations and marketing of clients include ICBC, PICC, BOCI, and PetroChina etc.• Communicated with various stakeholders on behalf of large-cap companies to execute their marketing strategies to broaden their shareholder base• Coordinated with legal counsels and investment bankers for several IPOs in Hong Kong and U.S.

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  LendIt Conference

  Jun 2016 - Jul 2017

  Strategic Marketing Manager

  • Developed integrated marketing strategies to positively position the LendIt Fintech brand, delivered on key internal metrics and successfully met senior management objectives.• Collaborated with designers and the content team to develop marketing messaging for email campaigns on Mailchimp and Constant con and tracked and analyzed the campaign performance • Introduced Marketo to integrate the attendee journeys from various channels and design multi-touch strategy and AB tests• Supported sales teams by providing data insights and performance matrix, materials and presentations• Designed creative approaches to target audience segments, drive growth and improve customer retention Show less

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  Unifi Technology Information Service Co.

  Dec 2017 - Feb 2020

  Marketing Manager

  • Recruited U.S. team to create new marketing technology to generate true leads for advertisers by partnering with 3rd party data providers• Led business developments and negotiated partnership contracts with data providers in China to acquire various consumer data sources in e-commerce, banking, online education etc.• Analyzed data sets from various data sources to design data infrastructure and create metadata for advertisers to target the right customers• Provided campaign strategy and design the test flow with the optimal ROI to advertisers • Tracked and analyzed the funnel performance of email and SMS channel and create reports based on the campaign results and provide insights to improve the data mix. • Led multiple projects to grow both U.S. and China business and signed up six corporates as seed clients• Design the nation-wide campaign for Sinopec to monetize its 80 million users base with omnichannel outreach Show less

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  Luxury Lease Partners

  Mar 2020 - now

  Financial Analyst, Auto Financing