Lauren Beebe

Experience

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  Info Systems, Inc.

  Jun 2003 - Jun 2004

  Account Executive

  • Consulted with C-level clients to improve their technology environment • Collaborated with management to improve service offerings & vertical market strategies• Managed small/medium sized existing customers & prospected for new business

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  Horizon Engineering Associates, LLP

  Jun 2004 - Apr 2006

  Business Development Manager

  • Created and implemented company’s business development plan, including sales reports• Planned, analyzed and attended all conferences and networking events – acted on all leads• Responsible for preparation of RFP’s & business proposals• Maintained and expanded relationships with existing clients & cold called for new business• Managed and assisted in outlining the duties of the Marketing Assistants* Promoted from Marketing Coordinator in 2005 to fill this new position

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  Cowan Financial Group

  Apr 2006 - Dec 2007

  Marketing Manager

  • Led strategic planning with senior management to identify overall goals of sales/marketing• Developed business plans for any new ventures and supervise timelines/deadlines• Defined and carried out multimedia marketing and communications campaigns• Created/maintained website content, newsletter, & financial marketing materials • Recruited senior level management positions, entry level advisors & assistants• Controlled contracting and licensing processes and handled vendor negotiations• Oversaw daily operations including handling personnel issues, meeting prep, office mgmt• Managed team of financial advisors & executive assistants; reported on performance Show less

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  Algodon Wine Estates

  Jan 2007 - Jan 2015

  Director of Marketing

  Algodon Wine Estates is a 2,050 acre (825 hectare) resort and real estate development in San Rafael, Mendoza, Argentina, featuring a world-class winery and recreation center. • Oversaw sales & marketing for tourism, real estate and wines including brand management• Owned the sales & marketing budget and calendar that supported all initiatives and achieved strong results• Developed partnerships, conducted competitive research and managed lead generation• Supervised staff and provided guidance and direction on responsibilities related to social media management, website development, e-marketing and collateral development• Managed communications with various stakeholders Show less

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  Gaucho Group Holdings, Inc. (NASDAQ: VINO)

  Jan 2007 - Jan 2015

  Director of Marketing

  Gaucho Group, formerly Diversified Private Equity Corp, has created several investment opportunities for its investors through their registered broker-dealer, DPEC Capital, Inc. (member FINRA/SIPC/SIFMA).• Integral part of a team that raised over $50M • Developed the company’s brand and position, created and implemented a multi-channel marketing plan• Created and managed an effective and innovative digital marketing strategy• Oversaw public relations, press visits, award submissions, trade shows• Managed investor relations including communications, events, and shareholder meetings and updates• Led sales support from pitch presentations to website lead generation through SEO• Produced compelling collateral including interactive presentations and brochures, video, whitepapers, and newsletter• Cultivated, engaged and maintained industry and media contacts, strategic and brand partnerships Show less

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  Hollywood Burger Holdings, Inc.

  Jan 2007 - Jan 2015

  Director of Marketing

  • Realized the CEO's vision to create the brand and positioning through market analysis and competitive research• Created the concept package to pitch franchising & investment partners• Oversaw production of branding, website, online media, collateral (from loyalty cards to menus to billboard ads), packaging, merchandise• Spearheaded launch of a startup company, including logo and brand development, preparing and filing trademark applications, interior design, and operations manual• Led the search for potential franchisee and investment partners as well as prepared a concept package in connection with a pitch for a joint venture partnership• Created branding guidelines, promotional collateral materials, packaging, and consumer merchandise Show less

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  Algodon Mansion

  Jan 2007 - Jan 2015

  Director of Marketing

  Algodon Mansion is the first Relais & Châteaux hotel in Buenos Aires and appeared on Condé Nast Traveler’s Hot List, Travel+Leisure’s It List among many other accolades.• Oversaw sales & marketing for the hotel including overall positioning of the hotel and F&B, branding, communication as well as opening sales channels and forging strategic brand partnerships• Achieved 84% occupancy by the second year and increased revPAR every year • Collaborated with various stakeholders around the globe to successfully launch the hotel• Created and executed a marketing communications plan designed to achieve the desired positioning of the hotel• Spearheaded ongoing competitive hotel analysis as well as strategic planning to utilize the hotel to grow the investor base• Cultivated awareness and reputation of the hotel and the brand in the local community Show less

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  Like A Local Tours

  Apr 2014 - now

  Founder & CEO

  Like A Local Tours is an award-winning tour company offering insider experiences for tourists and locals alike, with a focus on partnerships with sustainability minded businesses. Like A Local Tours was founded in 2014 and has been awarded the TripAdvisor Certificate of Excellence for every year in operation. Like A Local Tours has been featured in Business Insider, Fodor’s, Vogue, The Guardian, CNBC, US News, HollywoodLife, MTV, iHeart Media and more. Through social impact partners, Like A Local Tours gives back over 15% of profits and is a proud member of NYC & Company, Tourism Cares and more.All guides are local, licensed and experienced. Like A Local has formed strategic partnerships with top-tier travel companies (e.g., Abercrombie & Kent, AirBnB, Expedia, e.g.), Fortune 500 companies (e.g., Bloomberg, Condé Nast, Heineken, Marriott International, and Tiffany & Co.) and local businesses and organizations (e.g., Fifth Avenue Association, Chelsea Market, Industry City, Moxy Hotel Group, e.g.). Whenever possible, Like A Local Tours designs product and internal policies to adhere to the UN’s Sustainable Development Goals. www.likealocaltours.com Show less

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  GigSesh

  Jan 2016 - Jan 2017

  Founder & President

  GigSesh is an enterprise for social good via an on demand network of experts offering career advice and networking in exchange for a fee, which can be donated to charity.• Founded a technology based startup that was accepted into the Founder Institute incubator program• Determined the vision for the company and developed and maintained a business plan• Built an MVP and subsequently managed a developer to build a proprietary platform• Hired a team, built an advisory board and created a corporation• Identified market opportunities and implemented a growth marketing plan that yielded over 1,000 experts and users in 3 months• Created a deck and collateral and pitched investors• Raised seed round from friends and family and served as interim CFO for the corporation Show less

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  Bitemojo

  Sept 2018 - Sept 2020

  Director, US Operations

  Bitemojo​​ ​is​ ​the​ ​first​ ​digital​ ​food​ ​tour​ ​app. Users​ ​explore​ ​city​ ​neighborhoods​ ​and​ ​taste “bites”​ ​along​ ​a​ ​professionally​ ​hand​ ​picked​ ​route that also features a variety​ ​of​ ​points​ ​of​ ​interest.• Identified market opportunities, conducted competitive research and analysis• Led product development in the USA including testing and experimentation • Launched several B2C products but created a growth marketing strategy focused on B2B• Hired vendors, creative and marketing support team• Opened sales channels and digital marketing opportunities including influencer marketing campaigns, launch event and social media• Pitched at SXSW in 2019 and won the travel tech competition Show less

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  Todos Medical

  Apr 2021 - Dec 2021

  Marketing Director