Xin Yao

Experience

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  Shanghai Personal Biotechnology Co., LTD

  Jul 2017 - Aug 2018

  Sales Engineer

  NGS business sales, market development, clients relationship maintenance, clients development, and pre-sales/in-sales/post-sales research services.AchievementMy sales were about one million RMB during the employment.

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  Baiyuete Biotechnology (Shanghai) Co., LTD

  Aug 2018 - Feb 2019

  BD

  1. Functional food and skin care products ODM service and related project management2. Assist manager to make the market plan. Develop new clients and new market, expand the sales scope. Collect the market information and analyze the competitors, and execute the sales campaign.AchievementSuccessfully proposed anti-glycation & antioxidant berry drink, sugar-interrupted milk tea solid drink, and collagen & anti-glycation drink, etc.

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  Shanghai Grape King Enterprise Co., LTD

  Mar 2019 - Sept 2019

  Project Manager

  1. Functional food ODM service, product development and proposal, project management2. Client maintenance, market development, analysis for competitive products and so on; be familiar with Marketing3. Food label audit and verification based on food product regulation. Be familiar with GB 7718, GB 2760, GB 14880, GB 28050, etc.(The clients include healthy food company, cosmetics company, brand management company, commercial company, and so on, covering online and offline channels)Achievement1. Upgraded the probiotics solid drink into no sugar probiotics solid drink and put it into market.2. Successfully developed anti-dropsical fruity drink3. Successfully proposed a kind of probiotics solid drink to protect the stomach, a kind of solid drink to warm the body, a kind of liquid drink to relieve the pression and be good for sleep, and proposed collagen & anti-glycation drink.4. Maintained the existing products in stable orders and good sales. Show less

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  YON HO food (China) co., LTD

  Nov 2019 - now

  Product Supervisor

  1. Assist department leader to make product development plan, product strategy and product annual budget.2. Do market research, gather/analyze related information, make NPD scheme and push the project. Communicate/coordinate/cooperate with different departments including the third-party design company, in order to make sure the project goes smoothly.3. Make the major products promotion schemes and supervise the implementation4. Do product research, optimization and management. Develop the product promotion materials.5. Analyze the sales performances in different departments, different districts or different product categories every month. Communicate with sales or visit the market in time so as to know about the dynamic state of the terminal. Make or adjust the scheme if necessary.6. Other product related work.Achievement1. Have developed and put the Wugu products series & Liquid soy milk series in Doypack into market on schedule. They are the major new products of Yonho company.2. Have optimized the existing products such as 350/600 series to improve the product identity and market preference.3. Have made different product promotion schemes and executed them, leading to the sales growth by 40% for Wugu products (the second quarter vs the first quarter in 2021) and 14% for Liquid soy milk products in doypack (the fourth quarter vs the third quarter in 2021)4. Communicated with the third-party design company and accomplished the package design or adjustment for several skus. Assisted in the Wugu product shot.5. Assisted the company to prepare for the big international exhibitions (such as SIAL, FHC and so on) and took part in the exhibitions as the exhibitor. Participated in the 30th TIMES YOUNG CREATIVE AWARDS review meeting on behalf of Yonho in order to improve the popularity of company, and at the same time grabbed plenty of high quality information as the reference for product development or package design. Show less