Scott Kruse

Experience

• 

  Young & Rubicam

  Jan 1989 - Jan 1999

  VP, Group Print Director
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  MediaEdge

  Jan 1999 - Jan 2001

  SVP, Group Print Director
• 

  Mediacom

  Jan 2001 - Jan 2009

  Managing Partner, Director of Print Investment
• 

  GroupM

  Jan 2009 - Jan 2020

  Managing Partner, Director of Publishing Investment

  • Oversaw GroupM’s publishing investment department representing $400MM+ in annual billings, 35+ professionals and 80+ clients across all ad categories including CPG, Finance, Food, Luxury, Pharma and Retail • Established group policies and go to market strategies through marketplace trend analysis• Developed groundbreaking holding company level deals with multiple publishing vendor partners which incorporated all digital spends. Deals provided both print and digital savings at both the GroupM and Client level ranging from an additional -5% to -10%• Ensured client savings deliverables were met or exceeded versus all client contracts and by utilizing the GroupM cost database• Devised a new GroupM Circulation policy which installed allowable caps on more questionable distribution channels. The policy provided clients a competitive advantage yielding $3MM+ in credits and greater quality circulation transparency.• Managed all group operations including raise planning, budget forecasting, percent staffing allocations by client, and personnel reviews. Reduced headcount and payroll by roughly 50% over 4 years while maintaining or exceeding client deliverables Show less

• 

  Alliance for Audited Media

  Jan 2010 - Jan 2021

  Member Board Of Directors

  • Vice President Advertising Agencies (2015-2021) on Board’s Executive Committee. • Chairman Audit Committee (2016-2021), Reviewed all organization financials including tax returns and operations compliance • Participate on the Board’s Operation, Magazine and Advertiser Committees. Work with the board and AAM staff to transition AAM’s business model to incorporate digital auditing services and diversify revenues

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  Association of National Advertisers

  Sept 2021 - now

  Senior Director, Member Relations