Asma Muzaffar

Experience

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  Open House at fast

  Jan 2006 - Jan 2010

  Student
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  FAST-NUCES

  Jan 2006 - Jan 2010

  Student
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  HSBC

  Jun 2008 - Jul 2008

  Internee
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  Telenor Pakistan

  May 2009 - Jul 2009

  Internee
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  Pakistan, National University of Sciences & Technolgy

  Feb 2011 - Jun 2011

  Teacher's Assistant
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  PTCL

  Aug 2011 - Sept 2011

  Internee
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  Pakistan, National University of Sciences & Technolgy

  Feb 2012 - Jun 2012

  Teacher's Assistant
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  Rausing Executive Development Center, LUMS

  Oct 2012 - Jan 2013

  Management Trainee Officer

  My job description included having experience in different departments of REDC including Learning and Innovation, Marketing, Operations and Housekeeping.In operations, i was responsible for all duties of a conference planner i.e. to arrange and manage executive education programs which include organization focused programs and open enrolment programs.I co-organized two REDC programs namely "Programme on Marketing Management" and "Programme on Project Management'. Both programmes had a turnout of almost 30+ participants and were quite rigorous. In marketing, my job description included preparing evaluation summaries of various programs, client reports, objective statements etc.In housekeeping department, i was responsible for observing and performing various processes in housekeeping, room keeping and pantry. Show less

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  Telenor Pakistan

  Jan 2013 - Apr 2017

  • Responsible for floating daily trackers pertaining to commercial revenue, devices and postpaid segments working with KPI’s including FCA, churn subscribers, recharge, total revenue and MOU’s etc. On daily basis in addition handling all reporting and data related issues in coordination with BI technical teams and stakeholders.• Developed a churn projection model projecting companywide gross churn for next 30 days helping segments to have a visibility on future potential spikes and drops in churn.• Keep a close eye on and investigate trends and pattern of company critical KPI’s related to traffic, subscription, recharge, revenue, churn, rejoiners, internet KPI’s and gauge their impact.• Worked on bringing more accuracy to daily revenue reporting by doing reconciliations with finance and incorporating monthly finance revenue adjustments on daily and segment wise level.• Developed regional dashboards which provided regional insight on major commercial and technical KPI’s to the RD’s for the first time. Similarly developed daily internet tracker in coordination with internet team to provide separate visibility on all internet KPI’s.• Automated various reports using BO self-service tools to bring more ease and convenience in reporting for stakeholders.• Provided analytics to various stakeholders on various business questions and business areas by doing thorough analysis on various KPI levels including usage, geographics, revenue etc.• Developed a detailed analysis for M-Agri Business subscribers analyzing their main current usage trends and post and pre revenue analysis thus helping the team in actionability. Show less • Handled all procure to pay matters for Commercial, Customer Care and Financial Services divisions bringing PR creation and invoice processing SLA to on average above 95% from on average 85% within five months.• Worked on the project of clearing and reconciling old due payments of Commercial division as a result clearing a backlog of around 200 unsettled payments.• Awarded “Value champ employee” for two months for bringing efficiency to the processes and playing vital role in reducing ‘time-to market’ for commercial campaigns and devices supply chain through timely and accurate PR creation and invoice processing.• Conducted quarterly Open PO and long-aged accrual activities for Commercial and FS division resulting in closing of more than 50 PO’s and opex reversals of long-aged accruals which resulted in Opex Reversals.• Prepared monthly commercial accruals automating many accrual items and agency expenses previously being taken manually in the process thus increasing accuracy. • Involved in generating end-month invoice and PR reporting and analysis. These reports are now shared on monthly basis. Show less

  • Business Analysis Executive

    Apr 2014 - Apr 2017

  • Business Planning Operations Officer

    Jan 2013 - Apr 2014
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  Ufone

  Jul 2018 - Aug 2019

  Specialist Business Intelligence and Analytics

  Responsible for visual analytics for answering adhoc business questions coming from top management and stakeholders.Developed city wise analysis where problematic areas of major cities were identified from a variety of factors compared to regional, nationwide and KLIP trends.Started Upaisa reporting from scratch through performing data reconciliation and giving a detailed view to top management on regular basis.Keep a close eye on performance and trends of various company KPI's.

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  Telenor

  Aug 2019 - Apr 2022

  Managing and forecasting Data base, tracking base components like gross adds, churn, revivals etc.Brought 20% growth in Q4'19 vs Q3'19 in data base through churn and revival management. Through these initiatives, company achieved the quarter sprint target for base growthLooking after the growth plans of service bundling offers like Youtube, Whatsapp and Facebook Launched new social platform bundles including monthly Tiktok and daily Youtube, Sports, Music and gaming bundles for Lifestyle Bundling PortfolioPlayed a key role in achieving various quarterly targets related to data base growthAwarded Employee of the Month for multiple times for good performance in data base tracking and taking timely decision to ensure base growthManaging end to end offer design and execution as well as implementing Marketing and launch plans for various offers Show less

  • Manager Customer Analytics and Value Management

    Mar 2021 - Apr 2022

  • Data Segments Specialist

    Aug 2019 - Mar 2021
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  Careem

  Apr 2022 - now

  • Senior Manager Analytics and Insights-Saudi Arabia, Bahrain and Iraq

    Jan 2023 - now

  • Data Analyst

    Apr 2022 - Dec 2022