Experience

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  Various companies

  Jun 2009 - Dec 2015

  Internships and volunteering

  Internships:Petrotrin Daily News Ltd/Newsday Guardian Group TTFF - Trinidad and Tobago Film FestivalVolunteer:Communications and Advocacy Officer - Support for Change (NGO)Projects Officer - The Silver Lining Foundation (NGO)SIDS Focal Point - Major Group for Children and Youth (United Nations)Youth Advisory Group Member - UNFPAShort Term Appointments:Teaching Assistant - Institute of Gender and Development Studies (UWI)Customer Service Representative - Tropi Image Limited (Westport Ltd)Manager - D Candy Counter (Galactica Arcade)Admission Student Advocate (ASA) - UWI Show less

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  United nations in trinidad and tobago

  May 2016 - Oct 2017

  Communications associate

  Charged with managing the strategic branding and external communications for UNTT and UN Caribbean, I developed campaign materials to support the United Nations sustainable development agenda in both traditional and digital media, including producing over 30 high quality videos and 12 editions of the UN Caribbean newsletter.

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  Caribbean ideas synapse

  Nov 2017 - Oct 2019

  Digital marketing specialist

  Brand Storytelling | Content Development & Management | Digital Campaign Strategy Development, Management & Optimization | Reporting, Analytics & StatisticsBrands included: Republic Bank Limited (Trinidad and Tobago, Barbados, Guyana, St. Marteen, Eastern Caribbean), Coors Light, Blue Moon, Unit Trust Corporation, Carib Beer, Get Synapsed.

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  Native creative

  Jul 2018 - Oct 2024

  Digital marketing strategist
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  Guardian group

  Nov 2019 - Oct 2021

  Marketing officer - communications

  Led the creation, development, and execution of the first Customer Referrals Initiative, 'Customer Referral Rewards' with a bankable plan valued at 15.6 million TTD. Managed the advertising portfolio of the BU including end-to-end campaigns, product marketing, and agent representation.Developed sustainable system for synthesized consumer data capture brand experience across the Northern, Eastern, and Southern Caribbean.Guided over 650 members of the sales force on their personal branding, sales direction, and micro-targeting strategies Show less

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  Lonsdale saatchi & saatchi

  Dec 2021 - now

  Ppc specialist

  Campaign Strategy & Execution: Plan, execute, and optimize paid media campaigns across platforms such as (but not limited to) Google Ads, Meta (Facebook/Instagram), TikTok, LinkedIn, programmatic ads, Spotify, X, Reddit, and other digital channels. Ensure campaigns align with client objectives, target the right audiences, and achieve KPIs like ROAS, CTR, and conversions.Performance Analysis & Reporting: Monitor campaign performance through analytics tools, identify trends, and generate actionable insights. Provide clients with detailed reports highlighting campaign effectiveness, optimization strategies, and measurable ROI.Budget Management & Optimization: Manage and allocate client budgets effectively to maximize ad spend efficiency. Continuously test ad creatives, placements, and bidding strategies to drive optimal performance and meet financial goals. Show less