Experience

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  Freelance, self-employed

  Mar 2010 - Jan 2020

  Strategy director

  2020 - Emaar/Futtaim - Retailtainment • Creative Consultant • Bridging the gap between new digital mediums and tagible experiential within the retail space• Conceptualised and consulted key c-suite members on short-long term strategy. 2018 – Greenstone Equity Partners – Private Equity• Corporate Communications/Marketing (Consultant)• Created and scheduled a calendar of key PR, marketing & communication activity to be initiated over a number of crucial touch points• Sought and confirmed global PR activity for senior execs and created all assets required• Brand guardian for all activity – selected and trained full-time marketing staff to continue with strategyAston Martin• Created the strategy and marketing outline for Aston Martin’s reintroduction to MENA region. 2011 - 2012– Kcal – F&B• Start-up advisor & franchise developer• Developed go to market strategies• Expanded product offering – monthly meal plans• Franchised & expanded brand• Marketing, experiential & development Show less

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  Itp

  Jan 2011 - Jan 2012

  Features writer

  • Features writer for Arabian Business & CEO Middle East• Liaised with PR agencies to keep abreast of all news• Onsite reporting and investigation• Responsible for feature articles, news, analysis reports

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  Ensign media

  Sept 2012 - Sept 2013

  Editor & marketing manager

  • Editor of Property Report SE Asia & HELM Superyacht• Art direction – website & print• Identification of trends, analysis & industry thought-leaders• Journalism, editing, art directing, event management & marketing

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  Organik food trading

  Jan 2014 - Feb 2017

  Senior managing director

  • Strategised market launched for tens of new to market brands• Developed sales and promotional activity for all brands including experiential launches via tradeshows such as Gulfood• Developed entire brand launches, including experiential, radio, TV, product placement etc• Proposed a line of private label FMCGs identified as plugging a market gap• Ran due diligence diagnostics for all new to market brands • Team management

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  Five holdings

  Jan 2017 - Jan 2018

  Experience director

  • Entertainment consultancy (thematic core concepts – interactive special events)• Ideation – implementation & management across a number of experiences – wellness – nightlife• Marketing, digital integration & strategic alliances• Due diligence, feeder market analysis & support

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  Insignia worldwide

  Jan 2018 - Jan 2019

  Brand enrichment director

  • Established the commercial division• Introduced creative consultancy & identified several new service offerings within the agency• Expanded geographical operations (APAC, Europe) • Developed teams of creative commercial thinkers • Trained teams in approach, creative understanding, presentation & listening skills• Key accounts include: Viceroy, Emaar and Bateel• Lead conversion ratio of 72% achieved in 6 months

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  Pico emea

  Jan 2019 - Jan 2020

  Director of marketing and business development

  Spearheaded three key divisions; corporate communications, marketing & business development• Analysed market conditions, aligned marketing, PR & sales with strategy• Proposed creative commercial solutions for the UAE and GCC• Initiated the group’s PR strategy• Key accounts include; Mubadala, EXPO2020, The Dakar Rally, Motul, DSOA and Emaar

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  Hypha ltd

  Feb 2020 - Aug 2021

  Dao gtm communications & audio alchemist/sonic strategist

  I consciously curated the sounds of the SEEDS Universe for those to connect with themselves and with the outside world.As an Audio Alchemist, I consult Hypha in its Sonic Strategy. Translating the essence of SEEDS into auditory form, I was responsible for: • Sound strategy• App sonification• Auditory and musical assets• Sonic signature• Video/podcasts

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  Sartori

  Jan 2022 - now

  Art matchmaker

  With a focus on Blue Chip works, I connect collections to collectors; discreetly and off market. I also offer art curation services, for both corporate clients and private homes and projects.