Experience

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  The university of lahore

  Feb 2017 - Sept 2017

  Blogger and social media intern

  Responsibilities: • Generating, researching, and pitching ideas for posts. • Writing, editing, publishing, and promoting content.• Promoting new posts using advertisements, emails, social media, and other methods to alert and attract new readers.• Advocating and educating others about interests, products, or services. • Maximizing site traffic by utilizing Search Engine Optimization keywords. • Inviting other bloggers, experts, or other notable guests to contribute content to the webpage. • Monitoring responses to posts via the website, social media, or other platforms to better understand the audience. • Staying current on industry trends for possible opportunities to attract new readers or create stronger, more engaging content Show less

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  Websol.ltd®

  Feb 2018 - Jan 2020

  Web content and blog writer

  Responsibilities:• Conducting in-depth research on industry-related topics in order to develop original content.• Developing content for blogs, articles, product descriptions, social media, and the company website.• Assisting the marketing team in developing content for advertising campaigns.• Proofreading content for errors and inconsistencies.• Editing and polishing existing content to improve readability.• Conducting keyword research and using SEO best practices to increase traffic to the company website. Show less

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  Ripcord systems

  Sept 2018 - Sept 2021

  Content specialist

  Responsibilities:• Develop content strategy aligned with short-term and long-term marketing targets• Collaborate with marketing and design teams to plan and develop site content, style and layout• Create and publish engaging content• Edit, proofread and improve writers’ posts• Liaise with content writers to ensure brand consistency• Optimize content according to SEO• Use content management systems to analyze website traffic and user’s engagement metrics

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  Bugespy

  Jul 2019 - Jan 2020

  Senior content writer

  Responsibilities:• Interpret creative briefs to develop and produce creative concepts through execution on assigned brands • Research and understand the client's needs and target audiences, through online searches, reviews of existing research, interviews with subject matter experts, and in-person meetings • Write original copy and edit content for a range of corporate marketing and communications materials • Collaborate with a team of account managers and creative staff from concept development to delivery of final product• Present copy concepts and final deliverables to internal team, and to client representative as needed, and participate in client pitches on occasion • Revise copy based on internal and client feedback/direction Show less

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  Find email address

  Jul 2019 - Nov 2020

  Freelance content writer

  Responsibilities:• Generating, researching, and pitching ideas for blog posts.• Writing, editing, publishing, and promoting content.• Maximizing site traffic by utilizing Search Engine Optimization keywords.• Creating blogs, guest posts and articles related to the industry, assigned by the team.• Developing unique and attractive headlines and body• Proof-read and edit blog posts before publication• Writing and delivering effective email marketing campaigns

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  Conovo technologies

  Oct 2020 - Sept 2022

  Responsibilities Include: -Develop comprehensive documentation that meets organizational standards-Obtain a deep understanding of products and services to translate complex product information into simple, polished, and engaging content-Develop content in alternative media forms for maximum usability, with a consistent and cohesive voice across all documentation-Research, create, and maintain information architecture templates that uphold organizational and legal standards, and allow for easy data migration Show less

  • Business Development Executive

    Feb 2022 - Sept 2022

  • Technical/Content Writer

    Oct 2020 - Sept 2022
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  Provare.ai

  Sept 2022 - Jun 2023

  Data annotation head & technical content writer
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  Conovo technologies

  Sept 2023 - now

  Technical content writer