Experience

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  Impact training & development services

  Mar 2010 - Apr 2010

  Sales & marketing coordinator

  Free lancing Sales and Marketing team member, including: benefit package development, targeting, Direct sales and customer follow up.

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  Equinox international

  Jun 2010 - Dec 2019

  Marketing consultant

  Responsible for developing the voice for all aspects of the organization’s online presence. In addition to writing, editing, and proofreading site content, worked closely with the technical team to maintain site standards with regard to new development. Also crafting site promotions, email newsletters, and online outreach campaigns. Worked with Technical, Pre-sales, Sales and Marketing member(s) of organization.Responsibilities• Create, develop and manage content for organization’ s web presence (requires working with content management software).• Coordinate web projects.• Maintain a consistent look and feel throughout all web proper ties.• Working with a cross-departmental team, maintain and develop the master content calendar for all web properties.• Copyedit and proofread all web content.• Oversee marketing employees and trainees.• Keep current with emerging web technologies through relevant blogs, lists, and events.• Assure web-based information is archived for future needs and reference.• Track and report on all site metrics.• Work cooperatively with key team members,and vendors.• Sales presentations and portfolios development for the various lines of services and products that the company provide.• Attend vendor meetings to organize co-funded campaigns (web advertising, lunch & learn, etc).• Data base integrity plan to increase the efficiency of the company email marketing activities.• Implement the Company’s Social Media Strategy, developing brand awareness, generating inbound traffic and encouraging product adoption.• Press release development.• Event Planning and Production• Event Adminstration Show less

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  Harley davidson egypt

  Sept 2011 - Dec 2011

  Marketing specialist

  Responsible for different kinds of marketing activities for Harley Davidson Egypt which included:Marketing management - On-line marketing - Event planning - Event organization - Data collection - Email shot design and follow ups - Fliers production (from design to print) - handling communication with H-D international (on small scale relative to the period I spent) - website management

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  Revival - sap training & consultancy

  Aug 2014 - Apr 2015

  Business consultant

  - Consulting, advising, and creating programs to fill the gaps between actual situations and desired ones.- Developing management and supervisory skills.- Assessing the actual situation.- Improving work performance and organizational communication.- Increasing employee motivation and morale.- Defining the company’s mission, goals and objectives.- Achieving customer satisfaction and customer loyalty.- Coaching, guiding and training employees.- Raising the company’s customer base and market segment. Show less

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  The entrepreneurs

  Sept 2014 - Dec 2014

  Business consultant

  - Understand the product benefits and advantages.- Layout company's structure.- Guide the entrepreneurs in branding, positioning and marketing implementation.- Write marketing plans including strategic analysis, competition, positioning, messaging, tactics and budget.- Find out prospective customers/clients and new target segments and penetrate sales in that area.- Identify proper marketing channels to leverage the value of the product.- Take participation in trade shows, exhibitions, networking with local associations to promote the product.- Participate in business development presentations and meetings as appropriate- Monitoring the situation of the market, ups and down, finding out the competitors , latest innovation of the products.- Actively presents ideas to expand service offering and enhance positioning of the firm.- Write proposals, prepare presentations and other new business efforts. Show less

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  Brandable agency

  Sept 2014 - Dec 2019

  Marketing manager

  - Work with clients on strategic positioning and planning.- Guide clients in branding, positioning and marketing implementation.- Write marketing plans including strategic analysis, competition, positioning, messaging, tactics and budget.- Research industries and markets to identify growth opportunities for clients.- Recommend and lead approach for primary and secondary research to support client branding projects.- Write brand stories, positioning statements and brand messaging statements.- Assist clients on responding to new business opportunities including researching companies and industries, writing proposals, preparing presentations and other new business efforts.- Participate in business development presentations and meetings as appropriate- Actively presents ideas to expand service offering and enhance positioning of the firm. Show less

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  Tedxcairo

  Jan 2015 - May 2015

  Sponsorship executive

  - Suggesting companies, organizations, and other resources that might help provide any kind of sponsorship either in kind or cash.- Searching for and coming up with the contacts of the suggested list and contacting them. - Being aware, and sticking to the deadlines to provide a certain amount of budget or support and being responsible for the outcome. - Reporting to team leader on a frequent basis.- Cooperating with other team members and helping with the fundraising process. - Meeting with potential sponsors and providing them with the full details of the sponsorship packages. - Always being prepared and have sufficient knowledge about the packages and the possibilities of negotiations. Show less

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  Edyou.me

  Sept 2015 - now

  Co-founder

  Edyou.me is an Egyptian startup that aims to be an education online community hosting thousands and hopefully millions of parents sharing their experiences.I was involved in full scope of the community business strategy and business implementation initiation which included:- Research & Planning; Segmentation, Targeting and Positioning.- Brand Planning and Development.- Website design and development.- Content Direction, development and management.- Business Development. Show less

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  Bikenation magazine

  Jan 2019 - Mar 2023

  Digital consultant
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  Addmark group

  Apr 2020 - Nov 2020

  Marketing and business development manager
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  Arqqa digital

  Nov 2020 - now

  • Partner

    Nov 2023 - now

  • Head of Business Development

    Nov 2022 - Nov 2023

  • Business Development Manager

    Nov 2020 - Nov 2022
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  Ment ads

  Jul 2024 - now

  • Director of Strategy

    Dec 2024 - now

  • Director of Business Development

    Jul 2024 - Jan 2025