Experience

• 

  Greater victoria chamber of commerce

  May 2017 - Dec 2017

  • Strategically planned sales activities for maximum efficiency and effectiveness• Responsible for prospecting for events, sponsorship, and advertising opportunities• Generated sales leads by researching and contacting businesses of all sizes and sectors• Utilized CRM software (WebLink) to track leads, set up new members, administer membership changes, and provide reports on overall membership • Responsible for Chamber communications to membership regarding events• Assisted in planning and execution of weekly Chamber events• Acted as liaison to board committees and various task forces to support Chamber objectives by working with Victoria business leaders• Supported the sales team and sales processes to consistently exceed Chamber financial targets

  • Membership Representative

    Sept 2017 - Dec 2017

  • Events Assistant - CO-OP

    May 2017 - Aug 2017
• 

  Deloitte canada

  Jan 2018 - Mar 2022

  • Lead the implementation of marketing and communications campaigns as identified in the marketing plan, such as: collateral and thoughtware development, event coordination, digital and social media coordination, and sponsorships. • Managed the tracking and reporting of ROI on all major marketing activities/campaigns as well as the development and adherence to campaign budgets.• Collaborated with other members of Marketing across the country, including industries, account development, public relations and others, to share best practices and deliver seamless and efficient service to internal clients. Show less • Acted as a key contact and resource for event planning and execution, direct mail/contact programs, and sponsorship support• Supported relationship-building and selling activities of the leadership group• Responsible for the creation of new, and maintenance of existing, relationships with third-party associations (agencies, consultants and suppliers), as appropriate to client needs• Collaborated with other members of Marketing, including client development, industry and local market support, to deliver seamless service to internal and external clients Show less

  • Marketing Specialist

    Jan 2021 - Mar 2022

  • Marketing Coordinator

    Jan 2018 - Jan 2021
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  Bdo canada

  Mar 2022 - now

  • Leading end to end marketing planning from ideation, to planning, execution and measurement, ensuring consistency and quality nationally.• Monitoring and reporting on the performance and results of national marketing activities, using data and analytics to evaluate and optimize the marketing effectiveness.• Analyzing market trends, customer needs, and competitor activities to identify opportunities and challenges in key priority areas.• Growing new leads, including marketing-qualified leads, by converting site traffic through calls-to-action and lead generation content.• Optimizing our marketing efforts and lead nurturing processes through email, content, and social channels. Show less

  • Manager, Marketing

    Jan 2025 - now

  • Senior Specialist, Tax Marketing

    Mar 2022 - Jan 2025