Experience

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  Levi strauss & co.

  Jul 2007 - Aug 2007

  Intern (taiwan headquaters)
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  Westholland foreign investment agency

  Jul 2009 - Aug 2009

  Intern
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  Ibm

  Mar 2010 - Sept 2010

  Channel sales

  Responsible for channel management of X86 servers, including collecting market information, identifying business opportunities, and reaching sales targets.⬩Built up strong relationships with 28 key channel partners and ensured IBM is on top of their mind while offering a solution to their clients, resulting in 100% in-house share from seven partners.⬩Pinpointed the aging inventory issue, assisted a channel partner to clear out legacy products, and won a new order in return which contributed to the team's quarterly target. Show less

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  Asus

  Jan 2011 - Nov 2016

  Managed a team of four product marketing members to plan and execute end-to-end global product launches and high standard content for networking/IoT, gaming peripherals, and audio products.⬩Led a series of global digital campaigns with practical use of owned media and paid media as primary promotion vehicles to drive awareness and preference, resulting in recruiting 23K passionate participants and 24 user reviews within 20K USD.⬩Identified a knowledge gap and initiated a SEO enhancement project to bring SEO experts, marketers, and sales team on the same page, resulting in traffic increase in networking product pages within one quarter. Show less Identified potential issues, opportunities and collaborated with cross-functional teams to develop global annual marketing strategies and compelling online/ offline marketing deliverables for gaming peripherals, digital-to-analog converters (DACs), and sound cards.⬩Established a comprehensive brand communication strategy for STRIX, a new gaming brand, to well represent the strengths of the gaming lineup.⬩Innovated and executed a product ambassador program in Finland for Republic of Gamers (ROG) gaming brand to effectively acquire new users, increase exposures, and double headset business.⬩Guided key European countries to build relationships and increase product visibility from 25 strategically selected media, resulting in winning 2014-2015 European USB DAC Award. Show less Collaborated with product, R&D and sales teams to develop global go-to-market strategies along with carefully crafted marketing assets for audio peripherals, sound cards, motion sensors, and digital media players. ⬩Collaborated with product and technical experts and refined a high standard product review guides for global technical marketers and media to deliver through key messages and profound brand image. ⬩Co-hosted 2013 global product seminar for 160 VIP business partners and chosen as the best session of the year. ⬩Provided marketing insights in product planning phase and decided key messages and product positioning by closely working with product teams. Show less

  • Global Product Marketing Associate Director

    Apr 2015 - Nov 2016

  • Global Product Marketing Senior Specialist

    Jul 2013 - Mar 2015

  • Global Product Marketing Specialist

    Jan 2011 - Jun 2013
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  Ldc hotels & resorts group 雲朗觀光集團

  Jan 2017 - Jun 2022

  Digital marketing director

  Lead a digital marketing team to formulate and oversee corporate branding, digital marketing communications, and online revenue growth. ⬩Spearheaded a new e-voucher business and drove brand exposure, resulting in a 60%+ YoY revenue growth.⬩Initiated and implemented a marketing-and-service-in-one technology solution which streamlines user engagement flow and created a 80%+ YoY revenue stream for two consecutive years.⬩Analyzed and redesigned a loyalty program to drive customer retention increase.⬩Boosted revenue of annual promotions by a double-digits YoY increase for three consecutive years.⬩Led the planning, activation and optimization of online communications for 2017-2021 Taroko Gorge Marathon and 2019-2020 Sun Moon Lake International Swimming Carnival, with a comprehensive marketing mix, including social media, paid media, email, KOL, etc. Show less

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  Klook

  Jun 2022 - now

  • Senior Marketing Manager - Campaign

    Jul 2024 - now

  • Marketing Manager - Campaign

    Jun 2022 - Jun 2024