Rafet Fatih Özgür

Experience

• 

  RPM / Reklam Proje Merkezi

  Apr 2007 - Jul 2009

  Company Owner

  Project Management - Out of Home Advertising

• 

  MGA Outdoor

  Apr 2009 - Aug 2010

  Outdoor Advertising Specialist

  Signing partnership agreements with Media spaces and Clients Specifying market requirements for current and future products. Analyzing potential partner relationships with other Agencies and Clients Oversaw agencies’ operations related to the strategy, development, production and deployment of Nationwide advertising, Media Buying.

• 

  Turkish Airlines

  Aug 2010 - now

  Responsible for planning and directing promotional and advertising campaigns.Gather and organize information to plan advertising campaignsManaging ofline-online media planning process in domestic ( Turkey ) and International markets ( 108 countries )Negotiate advertising contracts including celebrities and studios( Messi,Kobe,Bryant, Ben Affleck,Morgan Freeman ,Warner Bross etc )Managing ATL BTL Creative Agencies and Media AgenciesInitiate market research and competitive reports and analyse findingsResponsible for content management and creative exellence Show less Creating and developing a long term plan and strategy for master and subbrands. ( Turkish Airlines, Miles&Smiles, Turkish Cargo, Turkish Corporate Club etc. )Analysing the brand and current strategy and highlighting areas of weaknesses or conflicting messagesCreating a brand plan and strategy in order to increase brand loyalty and improving market share.Working closely with all parts of the company to ensure commercial goals of the brand met.Managing external brand agencies.Responsible for the driving the growth of the brand.Working closely with the ‘’ Star Alliance ‘’ global communication team. Show less *Creative Exellence Management*Agency Coordination Crispin Porter + Bogusky / Brand Agency Lowe / Tactics & Promotion Alametifarika / Brand Agency Mccann / Tactics & Promotion Innocean / Miles&Smiles Agency Happy People / Turkish Cargo Agency Rdb / BTL Gliese Istanbul / BTL* Production Budget coordination* Oversaw turkish Airlines and Marketing communications, agencies operations related to the strategy, devolopment, production and deployment of worldwide advertising, internet marketing, retail / channel promotions and MarCom activities.* Team member of global adveritising campaigns from strategic devolopment to execution* Work closely with all lines of business and regional advertising counterparts to formulate company-wide strategic messaging architecture for global campaigns.* Marketing communications for all major product / service launch plans* Team member of ( CreativeLab ) Turkish Airlines Kobe Bryant&Lionel Messi ad ( 2013 ) / most ever vieved ( 137M ) * Team member of ( CreativeLab ) Turkish Airlines Kobe Bryant&Lionel Messi ad ( 2012 ) * Team member of ( CreativeLab ) Turkish Airlines Anthem Ad* Team member of ( CreativeLab ) Turkish Airlines promotion brand '' Wingo ''* Team member of ( CreativeLab ) Turkish Airlines '' Passenger Portraits '' Campaign with Craig Redman (Fc Barcelona & Manchester United )* Creative coordination of Manchester United Ad and Barcelona Ad* Creative coordination of Kobe Bryant Ad* Creative coordination of Caroline Wozniacki Ad* Creative coordination of National Basketball Team Ad* Creative coordination of Euroleague Ad* Team member of ( CreativeLab ) Turkish Airlines documentry for Manchester United '' art of Flying ''* Team member of ( CreativeLab ) Turkish Airlines documentry for Barcelona '' Charly '' Show less

  • Senior Vice President Communications

    Feb 2022 - now

  • Advertising Manager

    Jul 2015 - Feb 2022

  • Brand Manager

    Oct 2014 - Sept 2015

  • Creative Coordinator

    Jan 2012 - Oct 2014

  • Media Planning & Buying

    Aug 2010 - Jan 2012