Margaret Lakin Hardigan

Experience

• 

  GCI Health

  Jan 1997 - Jan 2000

  • Associate Account Executive

    Jan 1999 - Jan 2000

  • Junior Account Executive

    Jan 1997 - Jan 1999
• 

  Aon

  Jan 2005 - Feb 2010

  • Global Marketing & Events Manager, Global Corporate Marketing & Communications

    Jan 2008 - Feb 2010

  • Marketing & Communications Manager, Global Corporate Communications

    Jan 2006 - Jan 2008

  • Associate Creative Director

    Jan 2005 - Jan 2006
• 

  Ginger! Marketing & Events

  Jan 2010 - Aug 2017

  Director, Marketing & Events
• 

  MommyCon

  Jun 2016 - Aug 2018

  National Events and Partnership Development Manager
• 

  RocketMamas LLC

  Aug 2017 - now

  Founder, CEO

  Advised and guided a diverse collection of clients, ranging from local businesses to Fortune 200 enterprises. Produced a series of educational experiences, informing business owners in areas such as email and digital marketing, networking approaches, and communications development. Created customer-facing activations featuring local business partners to increase their audience in-person, online, and via social media.

• 

  Loyola University Chicago

  Sept 2018 - now

  Develop and execute top-level advertising strategies, with specific emphasis on paid reputational awareness and new audience acquisition. Define and shape the University’s brand identity, promote brand awareness, and stimulate down-funnel growth in enrollment and reputation. Cross-collaborate with department directors and campus leaders to evaluate success of operating campaigns. Establish annual programming and administer annual advertising strategy and budget.

  • Advertising Director

    Sept 2021 - now

  • Associate Director, Marketing & Advertising

    Nov 2019 - Oct 2021

  • Associate Director of Marketing Operations

    Sept 2018 - Nov 2019