Eldrich Ferns

Experience

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  Raee Public Relations

  Jul 2014 - Sept 2014

  Social Media & Public Relations

  • Study the trends of the client’s brand on social media and how the customers are interacting with us.• Discover new means to interact/communicate with the audience and get their attention through creative posts.• Monitor emerging social media trends and corporate it with the client’s brand.• Manage and help to create marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers).• Drafting press releases and also submitting creative writing.• Keep pace with social media and internet marketing industry trends and developments Show less

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  BIZ COM - For PRoactive Communications

  Nov 2015 - Apr 2019

  PR and Social Media Executive

  PR Executive Responsibilities:• Liaise on a daily basis with clients and the media, often via telephone and email.• Managed and worked with the following clients: Corum, Roger Dubuis, Eberhard & Co., SriLankan Airlines, Messe Frankfurt, Oris, Parmigiani Fluerier, Raymond Weil, Citizen & Saint Honore.• Build strong relationships and networks with colleagues, clients and the media• Monitor the media, including newspapers, magazines, journals, broadcasts, newswires, social media sites and blogs, for opportunities for clients• Draft press releases/newsletter/ copy• Work as part of an account team to develop client proposals and implement the PR activity• Prepare regular client reports and attend client meetings• Ensure a constant flow of product information and new releases to all Middle Eastern press including send outs of product to ensure strong presence in all important titles.• Take responsibility for the press clippings and ensure inclusion in the weekly and monthly reports for the Middle East.• Collate, analyze and evaluate media coverage• Manage events, including press conferences and promotional events• Undertake research for new business proposals and present them to potential new clients.Social Media Responsibilities:• Oversees all company social media accounts management• Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages• Coordinates social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals• Manages social media team members, including copywriters and other content creators, by overseeing their work and offering guidance or direction• Audits and analyses social media presences, including digital advertising costs and returns• Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement Show less

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  RAW Agency

  May 2019 - Dec 2019

  Senior Account Executive

  • Developing engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages.• Managed and worked with the following clients: Sahara Centre, Cinnabon, Seattle's Best Coffee, Zaatar W Zeit, JAME (Hyundai & Genesis UAE), Q6 Bistro.• Content creation, creative copy writing, and content management on a day-to-day basis that is representative of the brand.• Keeping track of content suggestions, requests, and recommendations by the client in the form of special updates. • Manage and update the brand’s platforms on Facebook, Twitter, Google+, Youtube channel, etc.• Negotiating with clients and agency staff about the details of campaigns.• Presenting creative work to clients for approval or modification.•Handling budgets, managing campaign costs and invoicing clients.• Writing client reports. Show less

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  Means Design

  Jan 2020 - Mar 2020

  Senior Executive Client Servicing

  • Meet and liaise with clients to discuss and identify their advertising requirements.• Managed and worked with the following clients: TGI Fridays - GCC (7 Markets), Meydan Hotels & Bab Al Shams Resort.• Work with agency colleagues to devise an advertising campaign that meets the client's brief and budget.• Prepare Marketing collateral's, branding, and copy writing (ATL and BTL).• Work with the account team in briefing the creatives and copywriters on the formulation of marketing strategies.• Liaise with, and act as the link between, the client and the team by maintaining regular contact with both.• Present creative work to clients for approval or modification• Oversee the social media channels - Including content creation, Ad campaigns, Influencer marketing, Monthly reports and Community management.• Formulating social media strategies with Account Directors and present them during client meetings. • Formulating and overseeing all marketing campaigns. Show less

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  Sprout Media

  Jan 2021 - Apr 2021

  Social Media Marketing Specialist
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  Accenture Investment

  Apr 2021 - Jun 2024

  F&B Social Media Executive

  • Managed and worked with Al Habtoor City & Habtoor Grand Marina Restaurants.• Develop innovative and creative Social media content across social media platforms—writing, scheduling, and posting content along with tracking Influencer's ROI.• Work closely with Restaurant GMs, Executive Chefs, and Beverage Managers to identify and produce social media content opportunities.• Propose creative marketing strategies in collaboration with the Marketing Manager• Liaise with external media partners, Hotel marketing team for updates on the outlet's promotions.• Keep track of social media trends and competition.• Evaluate, maintain & update the outlet's websites.• Assist in creating and editing written video, and photo content, including newsletters.• Monitoring the websites and update w/ new marketing materials or content (events or promotions) Show less

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  Global Hotel Alliance

  Jun 2024 - now

  Social Media Executive