Matthew Wahlgren

Experience

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  Wahlgren Enterprises

  Apr 2008 - Jan 2013

  Owner

  Delivered a hands off boat ownership experience to clients encouraging them to focus on the relaxing portion of boat ownership while our company handled the work side. Founded and managed a seasonal businessCreated and implemented strategy Managed four employees Lead Concierge business Created marketing plan, mission statement, goalsWash and wax clients boats also included weekly packages. Meal delivery service, cooler stocking, water tank fills, ensuring ice was constantly properly stocked and much more. Negotiated price and pay Show less

• 

  Colby-Sawyer College

  Jan 2012 - May 2012

  Analyst of Consumer Goods Sector

  Managed and recommend securities for a $25,000 investment portfolioDeveloped a successful proposal to increase funding of the portfolio from the initial $25,000 to $150,000 to the board of directors Researched the consumer goods sector and built valuation models to analyze risks and opportunities

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  Anheuser-Busch

  Apr 2012 - now

  Promoted to national retail sales/channel director leading the package liquor & club channel. Overseeing 20% of TUS off premise business ~195MM C/E annually Responsible for ~30,000 customers with top chains including Total Wine & More, Spec’s, ABC, Binnys, BevMo!, Costco, BJ’sResponsible for strategy ideation and implementation, creating impactful trade programs, and delivering share and volume targets. Structured channel with routines and processes Won MVP of month July 19’ for USWon Above and beyond Q1 MVP 2021Won Seltzer Share Pitch and received incremental $ to double share in 4 months Delivered proposal and strategy consisting of revenue deliverance, trade marketing, Omnichannel approach, which required full organizational cross functional sell in. Over delivered target by 6.6 share points100% KPI achievement Show less Promoted to Trade Marketing Manager of southern FloridaManaged four Stella Brand Managers, two organic managers, two contemporary marketing team members & one market development managerWon National TMM of the Month- MarchWon regional TMM of the month-October Won regional TMM of the month-January Won Region-wide Bud Light draft POD incentive Ensured ROI and maximum MACO on all major and minor events in South Florida Responsible for execution of all company-wide objectives, all sales and marketing efforts across all on-premise accounts, events, concerts, and minor and professional sports teams/venues. Managed all execution and utilization of contractual assets.Additionally assumed the position of office manager and was responsible for allBack of office duties for the Regional Sales Office Show less Promoted from part time Intern to full time merchandiserResponsible for the following areas:Acton, Ashland, Boxborough, Concord, Framingham, Sudbury, Stow, Hudson, Marlbrough, Natick, Hopkington, Sherborn, and Wayland.Moved to key account merchandiser for the area of Medford Malden and East BostonIn charge of all merchandising responsibilities including but not limited to rotating stock, updating point of sale material, selling in displays, taps and other packages, creating marketing point of sale material, special event promotions, and providing excellent customer service. Covered sales routes as necessaryAssisted Merchandiser Manager and draft manager with work order process daily2013 quarter four, 2014 quarter one, quarter two, led KPI and work orders placedMarch 2014 incentive winnerPIT engagement team member Show less

  • Senior Commercial Director- UT/ID/WY/MT

    Nov 2022 - now

  • National Channel/Retail Sales Director

    Mar 2020 - Nov 2022

  • Trade Marketing Manager, On-Premise

    Jun 2018 - Mar 2020

  • Key Account Manager-Off-Premise

    Jun 2016 - Jun 2018

  • Sales Development Program

    Jan 2016 - Jun 2016

  • Sales Representative

    Jan 2015 - Jan 2016

  • Inside Sales Representative, New Business Development

    Sept 2014 - Jan 2015

  • Merchandiser

    Oct 2013 - Aug 2014

  • Intern/Merchandiser

    Apr 2012 - Oct 2013