
Matheus Mendes Pedro
Presidente

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About me
CFP, Product and Strategy
Education

FIA - Fundação Instituto de Administração
2015 - 2015Curso de Extensão Administração e Finanças 9.7/10
Insper
2016 - 2018Master's degree FinanceAdvanced Program in Finance

University of La Verne
2012 - 2012Executive Management Program Strategic Management & International Marketing
Fundação Dom Cabral
2016 - 2017Formação Executiva Management and Leadership 10/10Programa de 58hs, ministrado entre 05/Ago/2016 a 21/02/2017, referente a pós-programa de trainee do Itaú Unibanco.

Universidade Estadual de Campinas
2009 - 2013Graduado em Engenharía Química Engenharia QuimicaActivities and Societies: Organização da 13ª SEQ - Semana de Engenharia Química da Unicamp, Propeq - Empresa Junior
Experience

Propeq
Mar 2009 - Dec 2011PresidenteIn 2011 as President, Responsible for 60 employees divided into 8 teams, delopment of Companie's Triennial Strategic Planning.In 2010 as Marketing Director and in 2009 as Institucional Relationship Analyst.

FEJESP - Federação Paulista das Empresas Juniores
Jan 2011 - Dec 2011Conselheiro Deliberativo
Tetra Pak
Aug 2012 - Dec 2012Environmental Development Intern+ Research and Development of Recycling Technology. + Project Management of Third Sector Iniciatives. + Environmental Consultancy to Clients + Online Suport to Environmental Education Project.

Monashees Capital
Jan 2013 - Oct 2013Investment Analyst+ New Business analalysis: Prospecting companies, Potencial market sizing, User's interviews, Marketing development, Competition and Product Analyzes. + Support to Portfolio Companies: Market Research, Quantitative Analysis, Benchmarking and Comparison of Product, Competitive Analysis and Team Development. + Development of Investment Thesis: Market Analysis and Trends, Projection and Segmentation.+ Community Management of Portfolio Entrepreuneur Network and Recruiting for Leadership Roles, MBA Summer Job and Undergraduate Internship. Show less

Enjoei :P
Oct 2013 - Dec 2014Online Marketing CoordinatorHe was part of the first startup team driving enjoei from Series A Round (R$7Mi) to Series B Round (R$18,5Mi).+ Management of Online Marketing Channels and Metrics: SEM, Social Medias, Affiliate Programs, Targeted Media Buying, Retargeting etc.+ Coordination of Customer Lifecycle Program and A/B tests Implementation+ Developement of e-mail segmentation and customer-oriented campaigns.+ Promotional Planning and Celebrities partnership prospections.+ Develpment of New Online Marketing Channels, Institucional Partnerships and Process Optimization.+ Business Inteligence first look focused on Marketing and Growth Hackings. Show less

Itaú Unibanco
Jan 2015 - May 2022+ Co-creator of Escritórios de Investimentos Íon Itaú+ GPM and Business Development Leader at Escritórios de Investimentos Íon Itaú + Manager of Customer Insights carrer at Íon Itaú + PM | New business model development for Itaú (Escritório de Investimentos Itaú)+ PO | Country Distribution Leader of investment product for Itaú.+ Business Development Especialist for the Investment Advisory Team for Itaú Personnalité. + Personnalité's "360" Campaign & Third parties portfolio openning.+ Business Development for Personnalité.+ Admitted to Post Trainee Program (Designed to develop leadership and people management skills). The Wealth Managment & Services (WMS) is responsible for managing products and services related to capital markets and great fortunes.+ 9 Months Job Rotation Program in 6 different areas: Innovation, Risk Management, Quality Management, Asset Management, Product Development and Private Banking.+ 9 Months Specialist Program at funds development.
Group Customer Insights and Business Development Manager
Jan 2021 - May 2022Investment Especialist and Coordinator
Jun 2018 - Jan 2021Investment Senior Analyst
Jun 2016 - May 2018Trainee WMS (Wealth Management & Services)
Jan 2015 - Jun 2016

XP Inc.
May 2022 - May 2024+ Leader responsible for the digital retail segment of both XP and Rico brands, banking and investment services.+ Largest segment in terms of customer volume for the company.+ Leading product, marketing, revenue and analytics teams + Business Growth Tribe Leader @Rico, at a new Business development role (Setting up the Neobank Rico, the retail bank for @XP Inc.)+ Revenue Manager responsible for early life cycle revenue and growth.
Head Varejo Digital XP e Rico
Jul 2023 - May 2024Growth Tribe Leader at Rico and Revenue Manager at XP Inc.
May 2022 - Jul 2023

Educational Institution
May 2024 - nowDesenvolvendo projetos pessoais
Licenses & Certifications

Sommelier Nivel 2 | Com distinção
WSET — Wine & Spirit Education TrustDec 2020- View certificate

Digital Product Leadership
TeraNov 2021 - View certificate

CFP® | Certified Financial Planner
Financial Planning Standards Board Ltd.Feb 2018 - View certificate

CPA-20
ANBIMAJul 2015
Honors & Awards
- Awarded to Matheus Mendes Pedro3º Melhor Projeto - Pós Programa Trainee Itaú Unibanco Itaú Unibanco Dec 2016 Projeto desenvolvido junto a 5 estagiários: "Laboratório de Ideias", app para workplace innovation digital moldado para desenvolvimento de projetos e ideias de forma integrada entre funcionários do banco e desenvolvedores.
- Awarded to Matheus Mendes PedroAdmission for Post Trainee Program Itau Unibanco Jun 2016 Distinction Position in Regular Trainee Program
Languages
- poPortuguês
- inInglês
- esEspanhol
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