Experience

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  Propeq

  Mar 2009 - Dec 2011

  Presidente

  In 2011 as President, Responsible for 60 employees divided into 8 teams, delopment of Companie's Triennial Strategic Planning.In 2010 as Marketing Director and in 2009 as Institucional Relationship Analyst.

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  Fejesp - federação paulista das empresas juniores

  Jan 2011 - Dec 2011

  Conselheiro deliberativo
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  Tetra pak

  Aug 2012 - Dec 2012

  Environmental development intern

  + Research and Development of Recycling Technology. + Project Management of Third Sector Iniciatives. + Environmental Consultancy to Clients + Online Suport to Environmental Education Project.

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  Monashees capital

  Jan 2013 - Oct 2013

  Investment analyst

  + New Business analalysis: Prospecting companies, Potencial market sizing, User's interviews, Marketing development, Competition and Product Analyzes. + Support to Portfolio Companies: Market Research, Quantitative Analysis, Benchmarking and Comparison of Product, Competitive Analysis and Team Development. + Development of Investment Thesis: Market Analysis and Trends, Projection and Segmentation.+ Community Management of Portfolio Entrepreuneur Network and Recruiting for Leadership Roles, MBA Summer Job and Undergraduate Internship. Show less

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  Enjoei :p

  Oct 2013 - Dec 2014

  Online marketing coordinator

  He was part of the first startup team driving enjoei from Series A Round (R$7Mi) to Series B Round (R$18,5Mi).+ Management of Online Marketing Channels and Metrics: SEM, Social Medias, Affiliate Programs, Targeted Media Buying, Retargeting etc.+ Coordination of Customer Lifecycle Program and A/B tests Implementation+ Developement of e-mail segmentation and customer-oriented campaigns.+ Promotional Planning and Celebrities partnership prospections.+ Develpment of New Online Marketing Channels, Institucional Partnerships and Process Optimization.+ Business Inteligence first look focused on Marketing and Growth Hackings. Show less

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  Itaú unibanco

  Jan 2015 - May 2022

  + Co-creator of Escritórios de Investimentos Íon Itaú+ GPM and Business Development Leader at Escritórios de Investimentos Íon Itaú + Manager of Customer Insights carrer at Íon Itaú + PM | New business model development for Itaú (Escritório de Investimentos Itaú)+ PO | Country Distribution Leader of investment product for Itaú.+ Business Development Especialist for the Investment Advisory Team for Itaú Personnalité. + Personnalité's "360" Campaign & Third parties portfolio openning.+ Business Development for Personnalité.+ Admitted to Post Trainee Program (Designed to develop leadership and people management skills). The Wealth Managment & Services (WMS) is responsible for managing products and services related to capital markets and great fortunes.+ 9 Months Job Rotation Program in 6 different areas: Innovation, Risk Management, Quality Management, Asset Management, Product Development and Private Banking.+ 9 Months Specialist Program at funds development.

  • Group Customer Insights and Business Development Manager

    Jan 2021 - May 2022

  • Investment Especialist and Coordinator

    Jun 2018 - Jan 2021

  • Investment Senior Analyst

    Jun 2016 - May 2018

  • Trainee WMS (Wealth Management & Services)

    Jan 2015 - Jun 2016
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  Xp inc.

  May 2022 - May 2024

  + Leader responsible for the digital retail segment of both XP and Rico brands, banking and investment services.+ Largest segment in terms of customer volume for the company.+ Leading product, marketing, revenue and analytics teams + Business Growth Tribe Leader @Rico, at a new Business development role (Setting up the Neobank Rico, the retail bank for @XP Inc.)+ Revenue Manager responsible for early life cycle revenue and growth.

  • Head Varejo Digital XP e Rico

    Jul 2023 - May 2024

  • Growth Tribe Leader at Rico and Revenue Manager at XP Inc.

    May 2022 - Jul 2023
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  Educational Institution

  May 2024 - now

  Desenvolvendo projetos pessoais