Lina Young

Experience

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  MaxPreps

  Jan 2011 - Jan 2015

  Intern
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  University of Missouri-Columbia

  Jan 2012 - May 2016

  Student
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  Fieldhouse

  Jul 2012 - Jan 2015

  Server
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  University of Missouri Football

  Sept 2013 - May 2016

  Recruit Team
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  Ken Sheldon Research Lab

  Jan 2014 - May 2014

  Research Assistant
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  KBIA 91.3 FM

  Jun 2014 - Aug 2014

  General Assignment Reporter
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  KOMU-TV

  Nov 2014 - May 2016

  Reporter

  • Prepared and delivered sports and news reports, by gathering and writing material, usually under a 6 hour deadline • Reported on major stories, including the Ferguson Riots and the Missouri football team’s boycott over racism on campus

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  WOAI-TV

  Jun 2015 - Aug 2015

  Intern
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  KSHB / KMCI / The EW Scripps Company

  Jun 2016 - Jan 2017

  Reporter and Producer

  • Produced original content for the award-winning morning newscasts, reaching up to nearly 1 million households• Assisted in restructuring the morning show, gaining 20% more viewers in just 6 months. • Wrote and edited copy for website and social media following AP style format

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  WPTV

  Dec 2016 - Jan 2021

  Producer

  • Wrote and produced original newscasts for the top-rated morning shows in West Palm Beach, reaching up to 800,000+ households • Transformed complex subject matters into clear and engaging content for viewers• Collaborated with several different departments under tight deadlines • Pitched story ideas and advised on daily social media strategies • Served as lead morning show producer from March 2018- January 2020.• Promoted to evening show producer in January 2020.

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  Self-employed

  Sept 2020 - Nov 2022

  Freelance Writer

  I develop message-focused branding and marketing content for small business clients, including website and social media graphics and copy.

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  Palm Beach Sports Club

  Sept 2020 - Nov 2021

  Personal Trainer

  • Created promotional material for my brand “Lift with Lina” that doubled my clientele in just 2 months. • Accomplished in helping clients at all fitness level get into shape and achieve their personal goals. • Possesses proven track record in helping clients through personalized exercise and diet programs. • Consistently assists fitness center in exceeding revenue goals by developing new programs, and gaining/retaining clients.

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  Florida Power & Light Company

  Nov 2021 - May 2022

  Communications Specialist - Solar Development
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  NextEra Energy, Inc.

  May 2022 - now

  Sr. Communication Strategist

  • Develop communication strategies and tactics to help recruit qualified, diverse talent to support the sustained business growth and objectives at NextEra Energy.• Follow established processes, demonstrating discipline and organization in developing strategic communication plans and executing assignments and tactics.• Solicit feedback from employees and potential candidates, and track performance using quantifiable metrics.• Develop key messages using research and analytics to drive planning and strategy. • Execute communication campaigns that reach a wide audience, including employees, retirees, students and potential candidates. • Design communications that are engaging and easy to understand. • Manage multiple, complex campaigns simultaneously. Show less